(Anonymous) Personalization for

eCommerce

eCommerce HUG November 19, 2014

Agenda1. Anonymous Personalization2. Personalizing for Known Contacts3. Q&A

Anonymous Personalization

1. Country

2. Device Type

3. Referral Source

A Word About Anonymous Personalization

Only available here

Country

Country

Color

Colour

Attention

Atencion

Country

Device Type

Do you have a mobile app or shopping program? Display that as your

CTA for mobile devices.

Is there another CTA that would be more conducive to a mobile

device? Perhaps to join your rewards program or newsletter

(something they could do without needing to make a purchase)?

Display lightweight elements (e.g. smaller images, no video) and less

text.

Device Type

Referral Source

Referral Source

Referral Source

Test Your Offers

10% Off!

vs.

Download Free Guide

Referral Source

Known Contact Smart Content

1. List Membership

2. Lifecycle Stage

Things We Can Know

• Product purchase and customer history

• Form submission data

• Browsing history (pages viewed)

• Location (Country, State, City)

List Membership

Choose a list that you want to engage further

List Membership

• Change the hero image on your home page based on

list

• Show products that they’ve already viewed or might

want to re-order as CTAs

• Offer different incentives based on order history.

Acknowledge your big spenders

Lifecycle Stage

• Simpler than lists

• Lead hasn’t purchased yet. Customer has purchased

less than x times or y dollars. Evangelist has

exceeded those thresholds.

Lifecycle Stage

QUESTIONS?