Appeals In PersuasionAppeals In Persuasion

EthosEthos

EthosEthos is an appeal to authority. is an appeal to authority. It is how It is how well the speaker convinces the audience that he or she well the speaker convinces the audience that he or she is qualified to speak on the particular subject. It can be is qualified to speak on the particular subject. It can be done in many ways:done in many ways:

Examples of EthosExamples of Ethos

By being a notable figure in the field in question, By being a notable figure in the field in question, such as a college professor or an executive of a such as a college professor or an executive of a company whose business is that of the subject.company whose business is that of the subject.By having a vested interest in a matter, such as By having a vested interest in a matter, such as the person being related to the subject in the person being related to the subject in question.question.By showing impressive logos that shows the By showing impressive logos that shows the audience the speaker is knowledgeable on the audience the speaker is knowledgeable on the topic.topic.By appealing to a person's ethics or character.By appealing to a person's ethics or character.

PathosPathos

PathosPathos is an appeal to is an appeal to the audience’s the audience’s emotions.emotions. It can be in the It can be in the form of form of metaphormetaphor, , similesimile, a , a passionate delivery, or even a passionate delivery, or even a simple claim that a matter is unjust. simple claim that a matter is unjust. Pathos can be particularly powerful Pathos can be particularly powerful if used well, but most speeches do if used well, but most speeches do not solely rely on pathos. Pathos is not solely rely on pathos. Pathos is most effective when the author most effective when the author connects with an underlying value connects with an underlying value of the reader.of the reader.

LogosLogos

LogosLogos is logical appeal, and the term is logical appeal, and the term logiclogic is derived from it. is derived from it. It is normally used to It is normally used to describe facts and figures that support the speaker's describe facts and figures that support the speaker's topic. Since data is difficult to manipulate, especially if topic. Since data is difficult to manipulate, especially if from a trusted source, logos may sway cynical listeners. from a trusted source, logos may sway cynical listeners. Having a logos appeal also enhances ethos (see Having a logos appeal also enhances ethos (see aboveabove) ) because information makes the speaker look because information makes the speaker look knowledgeable and prepared to his or her audience. knowledgeable and prepared to his or her audience. However, data can be confusing and thus confuse the However, data can be confusing and thus confuse the audience. Logos can also be misleading or inaccurate.audience. Logos can also be misleading or inaccurate.

Essay TopicsEssay Topics

We all have favorite activities that we enjoy. Write We all have favorite activities that we enjoy. Write an essay convincing readers to try the activity an essay convincing readers to try the activity that you enjoy most.that you enjoy most.

Some people go right to college after high school; Some people go right to college after high school; others take a year off to work or travel. Which do others take a year off to work or travel. Which do you think is the better choice? State your position you think is the better choice? State your position and support it with specific examples and reasons.and support it with specific examples and reasons.

VS.

More Essay TopicsMore Essay Topics

In many countries, In many countries, citizens are required to citizens are required to serve in National serve in National Service for a year or Service for a year or more. Do you believe more. Do you believe the United States the United States should institute a similar should institute a similar practice? Why or why practice? Why or why not? Use specific not? Use specific reasons and examples reasons and examples to support your answer.to support your answer.

More Essay topicsMore Essay topics

If someone discovered a formula that would If someone discovered a formula that would enable us to live forever; would that be a enable us to live forever; would that be a blessing or a curse? Use specific reasons blessing or a curse? Use specific reasons and examples to support your answer.and examples to support your answer.

Most private schools require students to wear uniforms. Most private schools require students to wear uniforms. Should public schools students ware uniforms as well? Should public schools students ware uniforms as well? Argue for or against school uniforms for public schools. Use Argue for or against school uniforms for public schools. Use specific reasons and examples to support your answer.specific reasons and examples to support your answer.

Dead WordsDead Words A lot, anybody, anything, bad, big, bigger, A lot, anybody, anything, bad, big, bigger,

biggest, cool, could of, dude, every, biggest, cool, could of, dude, every, everybody, everything, get, getting, go, everybody, everything, get, getting, go, going, gone, gonna, good, got, gotta, going, gone, gonna, good, got, gotta, gotten, great, guy(s), interesting, just, kind gotten, great, guy(s), interesting, just, kind of, little, lots of, must of, nice, nicer, nicest, of, little, lots of, must of, nice, nicer, nicest, nobody, really, said, should of, so, some, nobody, really, said, should of, so, some, somebody, something, sort of, thing(s), somebody, something, sort of, thing(s), went, very, wanna, well, would of, you, went, very, wanna, well, would of, you, your, yours, yourself, yourselvesyour, yours, yourself, yourselves

NO SLANG, CONTRACTIONS, ABBREVIATIONS, OR WORDS YOU WOULD NOT USE IN CLASS.

Essay ScaffoldEssay ScaffoldAttention GetterAttention Getter:_________________________:_______________________________________________________________________________________________________ThesisThesis:__________________________________:__________________________________

________________________________________________________________________________________________________________________________________________________

Preview:Preview:A._____________________________________A._____________________________________B._____________________________________B._____________________________________C._____________________________________C._____________________________________

Write the topic here and state your opinion

Explain the topic

Logos rational

Pathos rational

Do this after you have finished you essay.

Main Point #1Main Point #1 _____________________________________________ _______________________________________________________________________________________________________________________________________________________________Support #1________________________________________________Support #1___________________________________________________________________________________________________________________________________________________________________Support _Support #2_________________________________________________#2_____________________________________________________________________________________________________________________________________________________________________Support #3_________________________________________________Support #3___________________________________________________________________________________________________________________________________________________________________

__

Body

State the topic that you are going to explain. Say what you are going to say.

Explain what your topic is. Who, What, When Where. This can NOT be done in one sentence.

State your opinion WITHOUT using the word “I”.

Tell a personal story about your topic.

Main Point #2Main Point #2 _____________________________________________ _______________________________________________________________________________________________________________________________________________________________Support #1________________________________________________Support #1___________________________________________________________________________________________________________________________________________________________________Support _Support #2_________________________________________________#2_____________________________________________________________________________________________________________________________________________________________________Support #3_________________________________________________Support #3___________________________________________________________________________________________________________________________________________________________________

__

Insert a logos reason to support your position.

State in your own words that there are logical reasons a person should take your side.

Insert a second logos reason to support your position.

Insert a third Logos reason to support your position. These three reasons should be as different as possible, yet all LOGICAL reasons to support your side.

Main Point #3Main Point #3 ____________________________________________ ____________________________________________________________________________________________________________________________________________________________Support #1________________________________________________Support #1________________________________________________________________________________________________________________________________________________________________Support #2________________________________________________Support #2________________________________________________________________________________________________________________________________________________________________Support #3________________________________________________Support #3________________________________________________________________________________________________________________________________________________________________

State in your own words that there are emotional reasons a person should take your side.

Insert a pathos reason to support your position.

Insert a second pathos reason to support your position.

Insert a third Pathos reason to support your position. These three reasons should be as different as possible, yet all Emotional reasons to support your side.

Aside from the logical reasons, (transition) there are several personal reasons an individual would_____________________________.

Summary of Main PointsSummary of Main Points: __________________________________: __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________B. B. Restate ThesisRestate Thesis:_________________________________________:_________________________________________________________________________________________________________________________________________________________Tie back to attention getter or give formal closing statementTie back to attention getter or give formal closing statement: : ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

ConclusionConclusion

Restate in your own words what your three

main points are.

Rewrite the topic here and state your opinion. Ask the reader to accept/try/support your side.

Don’t do this yet, Don’t worry the time will come soon.

An Attention Getter is the opening lines of an essay. It is used to excite An Attention Getter is the opening lines of an essay. It is used to excite the reader about your essay. These are hard to think of and may be the the reader about your essay. These are hard to think of and may be the last thing you write. The list above gives the different types of Attention last thing you write. The list above gives the different types of Attention

Getters and the grade you would receive if that type is done well.Getters and the grade you would receive if that type is done well.