There are Two Phases

1.Telescope PhaseA. Entrepreneurs brings the future closerB. Change the world or make late adopters eat

their dust

2.Microscope PhaseA.Cry for level headed thinkingB.Complete competitive analysis

ART OF STARTING

1. MAKE MEANING

2. MAKE MANTRA

3. GET GOING

4. DEFINE BUSSINESS MODEL

5. WEAVE A MAT

I. Make the world a better place

II.Increase the quality of lifeIII.Right a terrible wrongIV.Prevent the end of

something good

Make Meaning

Make mantra

I. Forget mission statement instead your meaning and make a mantra

II.Be Short and effective

Worlds smallest mantra

4 Examples of Power of Mantra

Nike – Authentic athletic performance

IBM – Think

Wendy’s – Healthy fast food

Fed Ex – Peace of mind

Mantra and Tag Line are Different

I. Mantra is for employeesII.Tagline is for customers

Nike : “Just Do It”

Get Going………

Start creating and delivering your product or service.

Key Principles of Getting Going

Think big – Jeff Bezos

Find a few soul mates-Thomas Edison

Polarize people – Mini Cooper

Define a Business Model

Greatest idea, technology, product, is short lived without a sustainable business model

Tips to Develop Business Model

1.Be specific

2.Keep it simple

3.Copy somebody

4. Ask women

Weave a MAT (Milestone, Assumptions, Tasks)

MAT is used to prevent scattering

Milestone for Every Start-up

1

Prove your concept

2Complete design specification 3

Raise capital

4Achieve Break even

ASSUMPTIONS

1 PRODUCT/SERVICE PERFORMANCE

2 MARKET SIZE

3 GROSS MARGIN

4 SALES CALL PER SALES MAN

TASK DESIGN,MANUFACTURE AND SELL YOUR PRODUCT/SERVICE

I. Renting office space

II. Finding new vendors

III. Filing legal documents

ART of positioning

ANSWERS 3 IMPORTANT QUESTIONS-1.why the founders started the organization?2.why customers should patronize it?3.why good people should work at it?

SEIZE THE HIGH GROUND

I. Positive

II. Customer centric

III. Empowering

EXAMPLE :-

TOYOTA PRIUS

ART OF PITCHING

• ANSWER THE LITTLE MAN

• KNOW YOUR AUDIENCE

• OBSERVE 10/20/30 rule

ART OF WRITING A BUSINESS PLAN

1. WRITE FOR THE RIGHT REASON

2. PITCH THAN PLAN

3. KEEP IT CLEAN

4. PROVIDE THE RIGHT

NUMBERS

ART OF RECRUTINING

1. Hire “A” Players

2. Hire infected people

3. Ignore the irrelevant

ART OF RAISING CAPITAL

1. BUILD A BUSINESS

2. SHOW TRACTION

3. CLEAN UP YOUR ACT

4. CREATE AN ENEMY

5. FIND YOUR TRAIN TICKET

Ex : Albert Einstein

ART OF PARTNERING

A good partnering should accelerate cash flow , increase revenue & reduce cost.

1. PARTNER FOR SPREADSHEET REASON

2. ENSURE THAT MIDDLE AND BOTTOMS LIKE THE DEALS

3. CUT WIN- WIN DEALS

4. ACCENTUATE STRENGTHS, DON’T COVER WEAKNESS

ART OF BRANDING

Creating something contagious that infects people with enthusiasm, making it easy for them to try it.

1. CREATE A CONTAGION

2. RECRUIT EVANGELISTS

3. LET 100 EVANGELISTS BLOSSM

ART OF BEING MENSCH

A person who is ethical, decent and admirable.

Three cornerstone of mensch hood

1. HELP MANY PEOPLE

2. DO WHAT’S RIGHT

3. PAYBACK SOCIETY

THANK YOU

DIVYANSHU SHARMA