How to attractMORE ATTENTIONwith scientific graphics using 3 proventechniques of visual arts.

by Hamiltonian Of Design

SIZE#1

Here goes the title of a presentation.This is the opening slide.

University‘s Name Logo

Author‘s Name, Date, Place

T H E T I T L E:

the most important element

on the opening slide

H U G E T I T L E

=

M O R E A T T E N T I O N

University‘s Name Logo

Author‘s Name, Date, Place

Here goes the title of a presentation.

This is the opening slide.

Here goes the title of a PRESENTATION.

This is the openingslide.

Image clippings enlarge the

size of any visuals

University‘s Name Logo

Author‘s Name, Date, Place

Here goes the description.The imagedoesn‘t attract enough attention

Here goes the description.H U G E I M A G E=M O R E A T T E N T I O N

Use image clippings toenlarge details of visuals

Here goes the description.

#2

colors

Use warm colors

to BETTER focus the

viewer‘s attention

Use cold colors/ grey

for background elementsReprinted with permission from „Beyond the van der Lugt / Oosterhoff mo-del: When the Conical Intersection Seam and the S1 Minimum Energy Path do not Cross“, J. Org. Chem., 75 (2010), 123 American Chemical Society.

Dark background makes

any other color pop up

Turn offthe light!

#3

contrastclarityconciseness

colorful- not colorfulcontrast

warm- cold contrastReprinted with permission from „Beyond the van der Lugt / Oosterhoff mo-del: When the Conical Intersection Seam and the S1 Minimum Energy Path do not Cross“, J. Org. Chem., 75 (2010), 123 American Chemical Society.

complementarycontrast

shape contrast withcontrasty outlines

shape contrast withcontrasty outlines

Hamiltonian of DesignScientists Mastering Graphic Design

www.HamiltonianOfDesign.wordpress.com