ATTRIBUTION THEORY

BYDipanway Bhabuk

ATTRIBUTION THEORY

People are motivated to understand the causes of behavior. Attribution theory seeks to explain how and why people make these causal attributions.

Attributions are the reasons we give for our own and others behaviors.

TWO GENERAL TYPES OF ATTRIBUTIONS THAT PEOPLE MAKE

INTERNALLY ATTRIBUTIONS

EXTERNALLY ATTRIBUTIONS

THREE DETERMINING FACTOR

DISTINCTIVENESS

CONSENSUS

CONSISTENCY

FUNDAMENTAL ATTRIBUTON ERROR

WE UNDERESTIMATE THE INFLUENCE OF EXTERNAL FACTORS & OVERESTIMATE THE INFLUENCE OF INTERNAL FACTORS WHEN MAKING JUDGMENTS ABOUT THE BEHAVIOUR OF OTHERS

SELF-SERVING BIAS ATTRIBUTE OWN SUCCESS TO INTERNAL FACTORS, WHILE PUTTING BLAME FOR FAILURES ON EXTERNAL FACTORS

THANK YOU…