1
LINK TO VIDEO IN DESCRIPTION + COMMENTS SECTION BELOW THIS PRESENTATION Focus Group Questions 1. Are you a fan of the Alternative music genre? 2. If so, what role does this genre play in your life, how does it affect you personally? 3. If you’re not a fan of Alternative music, could you explain why? 4. (In order to gain as much understanding of your expectations, I would like to show you these album covers) 5. What aspects appeal most to you on each cover and why? 6. What aspects appear the most weak on these covers? 7. In regards to aesthetic appeal, which of these albums is most attractive? 8. What album do you think most subverts expectations, and which is most conventional? 9. Would you agree that subverting genre conventions is more effective? Or do you think that following conventions is most effective with album covers? St.Vincent- ‘St.Vincent’ Alt-J- ‘An Awesome Wave’ Arcade Fire-‘The Funeral’ We filmed this feedback,

AUDIENCE RESEARCH: Focus Group Questions + Link to Feedback

Embed Size (px)

Citation preview

Page 1: AUDIENCE RESEARCH: Focus Group Questions + Link to Feedback

LINK TO VIDEO IN DESCRIPTION + COMMENTS SECTION BELOW THIS PRESENTATION

Focus Group Questions

1. Are you a fan of the Alternative music genre?2. If so, what role does this genre play in your life, how does it affect you personally?3. If you’re not a fan of Alternative music, could you explain why?4. (In order to gain as much understanding of your expectations, I would like to show you these

album covers)5. What aspects appeal most to you on each cover and why?6. What aspects appear the most weak on these covers?7. In regards to aesthetic appeal, which of these albums is most attractive?8. What album do you think most subverts expectations, and which is most conventional?9. Would you agree that subverting genre conventions is more effective? Or do you think that

following conventions is most effective with album covers?

St.Vincent- ‘St.Vincent’Alt-J- ‘An Awesome Wave’

Arcade Fire-‘The Funeral’

We filmed this feedback,

Follow the link to our video responses

https://www.youtube.com/watch?v=tp95QRO5FrI