BAS in Action CALTOPIA 2013

On August 25th and 26th BAS units from across campus came together to participate in the annual Caltopia festival.

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The event kicked off the academic year with excitement and fun, and exemplified the UC Berkeley Operating Principles in action.

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UC BERKELEY OPERATING PRINCIPLES: We imagine & innovate We focus on service We simplify We are accountable to each other We include & excel – together

ALTERNATIVE TRANSPORTATION Parking & Transportation

Inform campus community about their commuting options and encourage use of alternative and subsidized transportation

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highlights

It was great for Parking & Transportation staff to directly interact with so many students, it helped us re-connect with why we offer the services we do and it was great to feel the student energy.

- SEAMUS WILMOT Director, P & T

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# Connections Made: ~2,500 pieces of marketing collateral distributed

BREATHE A collaboration between UHS, EHS & Cal Rec Sports

Increase awareness of the tobacco-free campus initiative

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objectives

Promote existing smoking cessation resources

Engage the campus community on these issues

250 T-Shirts distributed 1,000 Tote Bags 1,500 Buttons 250 Cessation Resource Guides

Connections Made: An estimated 4,000 - 5,000 community members signed a tobacco-free pledge. #

highlights

It was great to have Oski come visit the booth, sign the tobacco-free pledge, and stick around for pictures with students. “ We also had many positive interactions with smokers that were considering quitting.

- STEVE MARANZANA Project Manager, Breathe Campaign

CALTOPIA Rec Sports in partnership with the Campus & Community

Bring the campus community together at the start of the new year and build connections with the Berkeley community

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Showcase the RSF, Recreational Sports programs and services available to enhance the student experience at UC Berkeley  Create an event that is full of excitement, memories and tons of Cal pride

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# Connections Made: An estimated 30,000 students, staff and community members in attendance

11,000+ Prizes, t-shirts and other marketing collateral distributed by departmental programs

2,500+ Emails collected by student sport clubs

1,600+ Cal Rec Club memberships sold on-site

1,200+ New Cal Rec Sports Facebook followers

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Caltopia brings people together to connect, discover, and celebrate.  The level of energy and positive vibe is contagious. This event reminds us why we enjoy our work at Rec Sports and working with students! 

- BRIGETTE LOSSING Associate Director, Campus Recreation

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COMMUNITY ENGAGEMENT UC Police Department

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Create an opportunity for students to connect with Community Service Officers in a fun & positive atmosphere

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The opportunity for our CSO's to connect with the public and hear first hand from students and parents highlighted the value the CSO’s bring to the campus community.

- AVA SNYDER Lieutenant, Community Outreach Unit

# Connections Made: Passed out 900 pencils, pens, bike reflectors, stickers and chap stick to attendees

EMERGENCY MANAGEMENT Office of Emergency Management

Introduce the Office of Emergency Management Facebook page as a student preparedness site

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Publicize WarnMe text alerts as the fastest way to get emergency messages

Collaborate with the American Red Cross to teach basic preparedness to students

Connections Made: ~1,500 attendees changed their WarnMe preferences to text alerts or confirmed they were already signed up for text alerts. Handed out information pamphlets to ~1,500 attendees and received 1,025 impressions online through Facebook ‘likes’.

It was really important for us to collaborate with the American Red Cross and bring them to Caltopia. We plan to partner with them every year to improve campus preparedness.

- AMINA ASSEFA Director, OEM

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LAB SAFETY AWARENESS Environment Health and Safety

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To promote the Lab Safety Awareness initiative by providing an engaging and fun opportunity for students and staff to learn about the fundamentals of lab safety

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2 Inform the campus community about EH&S services

highlights

Booth visitors seemed to really enjoy the lab safety inspector game. Brandy Saldana, in collaboration with her fellow colleagues, put a lot of time and effort into designing the game. As a result, the game itself was a highlight of our team experience.

- MARK FREIBERG Director, EH&S

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Connections Made: Distributed ~3,000 shirts, tote bags, lanyards, pins and mugs to attendees #

NIGHT SAFETY SERVICES UCPD & Parking and Transportation

Inform the campus community about the Night Safety Services including BearWalk and shuttle services offered by Parking & Transportation and UCPD

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Connections Made: Handed out 900 bags with Night Safety Services information to attendees

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Caltopia was the perfect place to promote the Night Safety Services program and talk about our Bear Walk service with students and parents.  Seeing their positive reactions to services like these, fuels the work that we do at Berkeley.  

- AVA SNYDER Lieutenant, Community Outreach Unit

ARMY ROTC ASUC Auxiliary Berkeley Hillel Berkeley Study Abroad Cal 1 Card Cal Dining 

As well as over 120 local, Bay Area and national brands

Thank you to all the other Campus Units who participated in Caltopia 2013:

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Cal Performances Chabad Jewish Student Group Intercollegiate Athletics KALX 90.7 FM UC Berkeley Department of Music UC Berkeley Department of Theatre, Dance, and Performance Studies