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Search Engine Optimization Search Engine Optimization Understanding the Search Engines Landscape Understanding the Search Engines Landscape

Basic of SEO (Search Engine Optimization)

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Introduction to Search Engine Optimization, Basic of SEO

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Search Engine OptimizationSearch Engine OptimizationUnderstanding the Search Engines LandscapeUnderstanding the Search Engines Landscape

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Content in This Presentation

• The Search Landscape• Conducting Keyword Research

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The Search Marketing Landscape

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100 Billion Searches

Each Month!

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Organic vs. Paid Search

Organic

Paid

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Organic vs. Paid Search

90% of Clicks

10% of Clicks

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Click-Through Rates

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Vertical Search

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Local Results

Probably doesn’t get traffic like most “#1” results

Completely different ranking algorithm than standard

search results

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Image Results

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Video Results

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News & Blog Results

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Shopping Results

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Instant Answers

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Instant Answers

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Instant Answers

News Results

Real Time Results

Local Results

Image Results

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This Presentation Focuses onThis Presentation Focuses on

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The Goals of Keyword Research

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Determine Relative Volume Levels

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Identify High Value Keywords

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Predict the Effort Required to Rank Well

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Choose the “Best”Words/Phrases to Target

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The Keyword Demand Landscape

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The Long Tail of Keyword Demand

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Tools & Tactics for Brainstorming& Refining Your Seed List

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Salespeople & Customers

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Google AdWords Tool

Be Wary ofMatch Type

https://adwords.google.com/select/KeywordToolExternal

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Google Trends

Not Very Accurate

Sign In for Y-Axis Numbers

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Competitive Keyword Research

Restrict queryto competitor’s

domain

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The Keyword Research Process

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Start with Your Seed List

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Create Spreadsheet w/ these Columns

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Get Google Search Demand Numbers

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Guesstimate Conversion Rate Numbers

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Or Use PPC Campaign Data

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Add Keyword Difficulty Data for Top Terms

We like using a weighted average ofthe Page Authority metric

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Target High Volume, High Value, Low Difficulty Terms First

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Thanks !!Thanks !!

Sujay Khandge (MBA, BE)Blog: http://www.ksujay.blogspot.com

[email protected]: +91 -9766654355