Be better

Stephen Collins

Social media ideas for the tourism industry

Hyperconnected

This is your lunch

http://www.flickr.com/photos/bcveen/88854431/

Someone else is already eating it...

http://www.flickr.com/photos/theloushe/4661472146/

•Better reviews

Better eventsBetter food

Better roomsBetter information

My people are everywhere

I trust them

Do they trust you?

Where are you in all this?

Image © New York Times, by Peter Cho

Be the signal

It’s not that hard

Participation

‣ Two years full house

‣ Sold out in 30 minutes in 2011

‣ 30% from outside Canberra (including internationals)

‣ Average 3 days visit

‣ Age 10-80 in 2011

‣ Skew tertiary educated and income >$80K

‣ Moving to The Playhouse in 2012

‣ Expecting 600 in 2012

Marketing spend?

0

Just one example - Kempinski Doha

Step through

Stephen Collins

trib@acidlabs.orgskype trib22+61 410 680722

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