Black Hat SEO

Presented by Mohammed Azharuddin

Digital Marketing Trainer

What is Black Hat SEO ?

• SEO Tactics and Techniques which focus on achieving top serppositions without following the search guidelines.

• Black hat is not recommended for long term strategy.

• Black hat techniques are easily detectable by users/search engines.

Does Black hat Works ?

Yes…. Even in 2014 Black hat SEO Works

Easily detectable by SE.

Permanent ban of Site

All connected sites may beAffected

Achieve Top Ranks Very Fast

Target many keywords

Very easy for low competition keywords

Black Hat

Pro’s Con’s

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769

Auto Generated (Duplicate Content)

Keyword StuffingHidden text and

links

Cloaking Sneaky Redirects Paid Links

Link Schemes Doorway pages Scraped content

Malicious

Behavior

Auto Generated Content

• The content generated programmatically without proper meaning but search terms for ranking.

• Types of Auto Generated Content– Text generated by Automated Process like Markov Chains

– Text generated by synonymizing

– Text generated by using RSS Feeds

– Copying content from multiple sites without adding value

Example Site

• http://projects.haykranen.nl/markov/demo/

Keyword Stuffing

• A technique in which the page is loaded with hundreds, thousands of keywords to manipulate search ranking

• Examples of Keywords Stuffing

– Filling pages with Phone Numbers

– Filling pages with cities and states names

– Repeating same keywords many number of times in the content

Example of Keyword Stuffing

• Are you looking for cheap running shoes? If you’re looking for cheap running shoes, look no further. Our cheap running shoes website is the best place to order your new cheap running shoes. Feel free to check out our selection of cheap running shoes from our cheap running shoes selection below.

Hidden Text and Links

• Hiding the keywords/links to avoid user detection but search engine can still see the keywords.

• Examples of Hidden Text– Same text and background color

– Hiding text behind an Image

– Using CSS to hide the text from use visibility

– Setting font size to 0

Cloaking

• The technique in which different URLS are displayed to search engine and users

• Examples of Cloaking

– Displaying HTML Content to Search Engines and Graphics content to Users

– Inserting the keywords in page with the User-Agent is search engine but not the user browsers

How is Works ?

This is the content of the page This is the content of the page This is the content of the page This is the content of the page

Keyword, keywords, keywords Keyword, keywords, keywords Keyword, keywords, keywords Keyword, keywords, keywords Keyword, keywords, keywords

Search Bot

User Agent

Sneaky Redirects

• Redirecting is the act of sending a visitor to a different URL than the one they initially requested.

• Some examples of sneaky redirects include:

– Search engines shown one type of content while users are redirected to something significantly different.

– Desktop users receive a normal page, while mobile users are redirected to a completely different spam domain.

Paid Links

• Buying or selling links that pass PageRank can dilute the quality of search results.

• Examples

– Any website displaying Ads without Rel=Nofollow is consider as paid links

Link Schemes

• Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines

• Examples

• Buying or selling links that pass PageRank.

• Excessive link exchanges

• Large-scale article marketing

• Using automated programs or services to create links

Doorway Pages

• Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase.

• Some examples of doorways include:

– Having multiple domain names targeted at specific regions or cities that funnel users to one page

– Templated pages made solely for affiliate linking

– Multiple pages on your site with similar content

Scraped Content

• content taken (“scraped”) from other, more reputable sites

• An example of a thin affiliate includes:

– Sites that copy and republish content from other sites without adding any original content or value

– Sites that copy content from other sites, modify it slightly

– Sites that reproduce content feeds from other sites without providing some type of unique organization

Malicious Behavior

• Changing or manipulating the location of content on a page

• Injecting new ads or pop-ups on pages

• Including unwanted files in a download

• Installing malware, trojans, spyware, ads or viruses on a user’s computer

• Changing a user’s browser homepage or search preferences without the user’s informed consent

Thank you

• Visit us on www.webtrainings.in or call us on 9052425444

• For queries and support contact us– www.facebook.com/websoftacademy– www.twitter.com/mdazhar01

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