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OHIO STATE UNIVERSITY EXTENSION
Live Smart OhioBlog Author’s Workshop 2015
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OHIO STATE UNIVERSITY EXTENSION
Tuesday Agenda
• 9:30am Workshop Begins
• Live Smart Ohio Updates and Q&A
• Blogging Best Practices Update & Overview
• Lunch
• Image Curation & Creation
• Work Session
• 4:30pm Workshop Ends
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OHIO STATE UNIVERSITY EXTENSION
LSOUpdates
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OHIO STATE UNIVERSITY EXTENSION
Live Smart Ohio Social Media Strategy
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OHIO STATE UNIVERSITY EXTENSION
Live Smart Ohio Social Media Strategy
Live Smart OhioSocial Media Feed
LSO Category Feeds(Food, Money,
Mind&Body, Family)
Local Live Smart Ohio / FCS
Social Media Feeds
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OHIO STATE UNIVERSITY EXTENSION
Blogging Best Practices
Follow along with an old blog post.
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OHIO STATE UNIVERSITY EXTENSION
Keep your target audience in mind.
Who are you writing for? Who do you want to reach?
• Different generations search for different topics online.
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OHIO STATE UNIVERSITY EXTENSION
Source: Social Media Today
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OHIO STATE UNIVERSITY EXTENSION
What’s Trending?How are you finding topics to blog about?
• Google Trends, Twitter Trends, and your Facebook newsfeed are good outlets to find what’s trending.
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OHIO STATE UNIVERSITY EXTENSION
Give your post a good title.
• Include keywords that are “searchable”.• Include digital or interactive media in brackets. [INFOGRAPHIC]
[VIDEO] [WEBINAR]
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OHIO STATE UNIVERSITY EXTENSION
Keep the body of your post to less than 300 words.
• Different generations consume online content differently, but they all agree that 300 words or less is the “sweet spot”.
• Curated lists and bullet posts help reduce the size of your blog post and hold readers’ attention.
• Consider breaking up an in-depth topic into a post series.
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OHIO STATE UNIVERSITY EXTENSION
Include a quality image.
• A quality image or photo MUST be included in each post. This makes your blog post not just more visually appealing, but more shareable online as well.
• Use royalty-free images from recommended sources.
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OHIO STATE UNIVERSITY EXTENSION
Include embedded links.
• Embedded links take readers to more information and provide an opportunity to showcase your other posts, programs, etc.
• Embedded link how-to video available on the Ed Tech blog.
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OHIO STATE UNIVERSITY EXTENSION
Have a call to action at the end.
• Point readers to additional resources, a program, your “About” Author page, local Facebook page, etc.
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OHIO STATE UNIVERSITY EXTENSION
Think of ways to repurpose the content
of your post.
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OHIO STATE UNIVERSITY EXTENSION
Blog AuthorResources:
http://go.osu.edu/lsoauthorworkshop
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OHIO STATE UNIVERSITY EXTENSION
Wednesday Agenda
• 9:00am Workshop Begins
• How to Effectively Repurpose Blog Content
• Work Session
• Lunch
• Work Session
• Q&A and Wrap-Up
• 4:00pm Workshop Ends
