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#FreeTech4PTA @VolunteerSpot Boost Fundraiser Turnout & Profits at PTA Events! Karen Bantuveris Founder & CEO @VolunteerSpot

Boosting Fundraising Profits and Turnout at PTA Events

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Page 1: Boosting Fundraising Profits and Turnout at PTA Events

Boost Fundraiser Turnout & Profits at PTA Events!

Karen BantuverisFounder & CEO

@VolunteerSpot

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VolunteerSpot.com/TXPTA

Boost Participation!VolunteerSpot.com/TXPTA

Jess Young
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VolunteerSpot.com/TXPTA

FOR ANYONE ORGANIZINGNO PASSWORDS

FOR PARENTS VOLUNTEERING!

Free, Easy Sign-ups & Scheduling

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SAVE TIME

BOOST Volunteer Turnout

REDUCE Leader Burnout

BUILD Loyalty & Donors

99% of Organizers - - - 95% of Volunteers

would refer VolunteerSpot to a friend or colleague.

Why Leaders Love VolunteerSpot

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Simply Plan:CarnivalsConcessionsCook-offs

ConcertsFestivalsTournamentsRacesBook FairsWalkathons

and anything else you organize!

FREE!

VolunteerSpot for Fundraisers

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Agenda

• Fundraising Overview• Product Fundraisers• Building Online Community• Real-World Fundraisers

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Fundraising Starts with Community

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$$$ $,$$$ $$,$$$ $,$$$,$$$

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Product Fundraisers

• Who is buying & who is selling?• From Neighborhood door-to-door to

Facebook wall-to-wall• Can be in-addition to real-world fundraising

events or stand-alone• Social channels amplify participation &

profits• Include a ‘donate cash’ option• Create a communications timeline• Share results

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Adding Product Fundraisers to Events

• Carnival / Festival• School Movie Night• Parent-Teacher Conferences• Fun Run / Walkathon• Rummage Sale• Science Fair

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Socialize Your Sale

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Build Your Community

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It’s like having a conversation!

Listen

Share

Connect

Inspire

When we have calls-to-action, our community will be engaged.

Social Media Strengthens Your Group

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TrustListen

Share

Connect

InspireAction

$$$

Social Media Strengthens your Group

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Build Your Community

• Website• Newsletters• Emails • Blogs• Public gatherings• Corporate and community partners

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Show your Lions Pride!

www.facebook.com/CHSLions www.Twitter.com/CHSLions

Pinterest.com/wacc.org

Tell ‘em How to Join You

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• Upload photos & video and tag volunteers (NOT kids)

• Create ‘Events’ pages for big activities

• Fundraising & Membership Links & Status updates (#,%)

• Call for Volunteers

• Interesting articles community happenings

• Questions/polls on related topics

• Thanks to corporate sponsors

• Appreciation to volunteers & participants

What to Post

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What to Post

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MORE TURNOUT

MORE FUN

MORE PROFIT

Real World Fundraisers

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MORE TURNOUT

MORE FUN

MORE PROFIT

Real World Fundraisers

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Add SOCIAL to your communications plan to Build Buzz and Participation•Events & Tickets•Volunteer recruiting•Social incentives •Fun polls & ‘ticklers’•Members, bloggers, community/corp. partners•Check-ins•Photo sharing•Options to donate

MORE TURNOUT = MORE PROFIT

“Like” us on facebook and

get a bonus raffle ticket!

Real World Fundraisers

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Create a Social Media Plan

• Timeline of When to Post• Which Social Channels • What Messages• Who will share • How to measure

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Create a Social Media Plan

• Onsite & Online tie-ins• Social incentives• Fun polls & ‘ticklers’• Members, bloggers,

community/partners– Check-ins– Photo sharing

• Options to donate

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When Where What

1 month before

• Publish URLs & Twitter/Instagram hashtag on all materials (#EECarnival)

• Carnival is around the corner – preorder tickets & skip the lines! <click here>

• Post: Please sign up to help at carnival <click here>

3 weeks before • Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these awesomes.

What do you want to bid on?

7-10 days before

• Carnival next Sat. Thx 2 R sponsor @BigStore!

1 – 2 weeks before

Personal buzz from community

• Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos>

• Definitely going to bid on this: <photo/link>. What’s your fav?

Example: Fall CarnivalSocial Media Plan

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When Where What

2 – 3 days before

Photos of prep work, updates on carnival booths, entertainment, prizes, etc.

Acknowledge volunteers and sponsors

At Carnival

POSTERS

Hashtags#

Check in

• Join us Online! Facebook, Twitter, Pinterest• Please tweet! #EECarnival• Tell us your favorite carnival booth on on Facebook

and get a free raffle ticket!• Project a Twitter ‘backchannel’ screen:

TodaysMeet.com• Social ambassador badges

“I for EElem, Do U?”

AfterLots of Photos & Video Thanks to volunteers and sponsorsRESULTS : $$ Raised, Impact to Group

Social Media Plan (cont.)

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Pre-Event Buzz

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Day-of Buzz

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Onsite Socializing

Give ‘em a reason to socialize!• Tweet, facebook or Instagram

their selfie with your mascot

• Special raffle prizes for Facebook check-in or tweeting with event hashtag, i.e. #EastElemCarnival

• Make a game of tweeting, Facebooking or Instagramming sefies or photobombs with the principal or coach

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Recognize Volunteers/Participants

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Thank Sponsors

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A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action!

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Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!

Pinterest for Fundraisers

• Highlight “hot” items• Show off games and

booths• Show where the

money will go• Showcase your theme• Photos of invitation • Include website link

below pin

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Social Dashboard/ Scheduling/Analytics

Analysis of Content, Sources & Influencers

Themed Profile Pics

Social Planning Power Tools

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Like the ideas, but don’t have time?

MAKE TIME! It’s Strategic

Add a volunteer leader: Social Communications Coordinator & a TEAM of Online Ambassadors

Get Help

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Put ‘em to Work!

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Share Today & Take a Tour!

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Pinterest.com/VolunteerSpot

Facebook.com/VolunteerSpot

@VolunteerSpot @VSpotMom

Happy Fundraising!