Chapter 3

Communicating in a World of Diversity

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Learning Objectives1. Discuss intercultural communication

2. Define culture and cultural bias

3. Explore cultural variety and differences

4. Learn to adapt to any business culture

5. Improve intercultural communication

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Opportunities and Challenges of

Communicating in a Diverse World

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Opportunities in a Global Marketplace

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The Advantages of Workforce Diversity

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Obtaining More Views and Ideas

Understanding of Diverse Markets

Accessing a Broader Pool of Talent

Challenges of Intercultural

Communication

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Connecting with Diverse Employees

Working Together Closely

Sending and Receiving Messages

Summary of Discussion

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Developing Cultural Competency

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Concept of Culture

•Automatic•Coherent•Complete

Negative Attitudes

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•Ethnocentrism•Xenophobia•Stereotyping

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Cultural Pluralism•Assumptions•Judgments •Distinctions

Summary of Discussion

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Recognizing Variations in a Diverse World

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Cultural Context

High Context Low ContextCopyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 14Chapter 3 -

Legalities and Ethics

Seek MutualGround

Withhold Judgment

Send HonestMessages

Respect CulturalDifferences

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Social Differences• Attitudes about work and success• Concepts of roles and status• The use of manners• Concepts of time• Orientation toward the future• Openness and inclusiveness

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Nonverbal Differences

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Senders

Receivers

NonverbalSignals

CulturalContext

Age Differences

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Multiple Generations

Gender Differences

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•Cultural Bias•Workplace Roles•Communication

Religious Differences

Personal Beliefs

Workplace Issues

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Ability Differences

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•Sensitivity•Respect•Assistance

Summary of Discussion

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Adapting to Other Business Cultures

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Adapting to Any Business Culture

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Personal Biases

The “Golden Rule”

Tolerance, Flexibility, and Respect

Patience and a Sense of Humor

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Adapting to U.S. Business Culture

Individualism Equality

Privacy and Personal Space Time Schedules

Religion Communication Style

Summary of Discussion

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Improving Intercultural Communication Skills

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Studying Other Cultures

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•Research •Practice

Studying Languages

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Career Opportunities

Social Situations

Business Relationships

Respecting Communication Styles

and Preferences

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•Directness•Formality•Media

Writing Clearly

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Word Choice

Transitional Elements

Numbers and Dates

Popular Culture

Conciseness

International Addresses

Slang, Jargon, or Idioms

Audience Expectations

Speaking and Listening

• Speak slowly and clearly

• Don’t rephrase, unless it’s needed

• Look for and ask for feedback

• Don’t “talk down” to anyone

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Translators or Interpreters

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Written Communication

SpokenCommunication

Help Others Adapt

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Expedite Communication

Summary of Discussion

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Chapter 3

Communicating in a World of Diversity

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