Branding and advertising

Branding and Advertising

Advertising . Branding . Media . AR . Online . Publication . Printing . Photo & Videography

~ specially for WBS members

What is Brand?

As a competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them and believe in their superiority.

GOOD BRAND =

Our Local Famous BRANDS


SUCCESS IN BUSINESS

What is Branding?Branding is a disciplined process used to build awareness and extend customer loyalty. It requires a mandate from the top and readiness to invest in the future. Branding is about seizing every opportunity to express why people should choose one brand over another. A desire to lead, outspace the competition, and give employees the best tools to reach customers are the reasons why companies leverage branding.

Types of Branding:


Co-Branding, Digital Branding, Personal Branding, Cause Branding and Country Branding.... “Emotional Branding”?

Symbols engage intelligence, imagination, emotion, in a way that no other learning does


Branding Process

Process

1. conducting research

2. clarifying strategy

3. designing identity

5. managing

assets

4. creating touchpoints


Conducting Research

perception behaviorperformanc

e

performance

Who should involve ?


Customers . prospects . employees . internal customers . BOD . shareholders . investors . investment analysis . financial community . media . community organizations . volunteers . strategic alliances . partners . competitors . general public . suppliers . industry expert . academic institution . professional associations . government regulators

Brand StrategyThe best brand strategy is developed as a creative partnership between client, the strategist and the designer.

Who involve? CEO, marketing, sales, advertising, public relation, operations and distributions.

The goal- Aligning an organization’s vision with its customers’ experience

Alignment visionactions experienceexpressionactionsvision


Brand IdentityNaming, Brand Architecture, Taglines, Staying on Message, Vision, Meaning, Brandmarks, etc


Brand TouchpointsSales Promotion . Advertising . Environments . Experiences . Websites . Newsletter . Business Forms . Signage . Packaging . Exhibits . Proposals . Emails . Voicemails . Publications . Web Banners . Letterheads . Business Cards . Billboards . Vehicles . Services . Products . Employees . Speeches . Presentations . Networking . Telephone . Word Of Mouth . Trade Shows . Direct Mail . Public Relations . Blogs . Social Media


Managing AssetsChanging Brand IdentityLaunching Brand IdentityBuilding Brand ChampionsInternal Design TeamsBrand ManualStandard ContentStandards & GuidelinesOnline Branding ToolsReproduction FilesGlobal Metrics



Who/ When To Do Branding?. New Company, New Product. Name Change. Revitalize a Brand. Revitalize a Brand Identity. Create an Integrated System. When Companies Merge


What is Advertising?Advertising is influence, information, persuasion, communication and dramatization. It is also an art and a science, determining new ways to create relationship between the consumer and the product.


Advertising Process

Conduct Research

Test creative

Developcreative

Develop strategy

Manage production

Implement campaign

Monitorimpact

Develop

media plan


Product Flyer

Consistency


Property Campaign


Subway Promotion Materials


MDC Newspaper Advertisement


Cross Promotion

Newsletter


Study About Brand & Marketing Proposal

Video Presentation


Thank You

Education

Branding and advertising