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There's no point in wiring up the nation if even people who currently have broadband running past their door don't use it. How can we solve the digital divide in the UK?
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Connecting the CountryBroadband & Digital Literacy for All
Helen Milner
Our vision
To deliver large scale social action in thousands of local communities so that everyone can take part in a fully networked nation
June 2011 data from: http://www.internetworldstats.com/top20.htm
The top 20 countries by the total number of internet users (2011)
Top 20 countries by % of their population online (2011)
June 2011 data from: http://www.internetworldstats.com/top20.htm
Who is offline? (has NEVER used the internet – UK population)
UK online centres users lives – before and after
0%
20%
40%
60%
80%
100%
I do not feel concerned about my levels of qualifications ,training or skills
n=75
I do not feel concerned about my work position
n=51
I do not feel concerned aboutmy health
n=75
I felt part of my local community
I communicated as much as I would have liked
with my family
I communicated as muchas I would like to with friends
"Yes" Before "Yes" After
“Does the internet improve lives?” Freshminds April, 2009
Communicate more
Feel more connected to local community
Feel less concernedabout skills, workand health
Micro-economics: Example benefits
Why don’t more people get online when they do have good broadband access?
Freshminds 2007 and 2009
1. Motivation: Partnership campaigns
2. Access: 4,000 Community Partners
41% of disabled peoplehave never used internet
66% of over 65s have never used
Broadband take-upby area variesfrom 50% to 80%
www.getonlineathome.org
www.go-on.co.uk > Building capability
