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undesigning

Brooke Singer: "undesigning"

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Page 1: Brooke Singer: "undesigning"

undesigning

Page 2: Brooke Singer: "undesigning"

Victor Margolin in Design, the Future and the Human Spirit:

“As creators of models, prototypes, and propositions, designers occupy a dialectical space between the world that is and the world that could be.

Informed by the past and the present, their activity is oriented towards the future.

They operate in situations that call for interventions, and they have the unique ability to turn these interventions into material and immaterial forms.

The individual designer now has the power to launch an enterprise or project by using the abundant resources of the Internet for custom manufacturing, warehousing, promotion, and distribution...”

Page 3: Brooke Singer: "undesigning"

Victor Margolin in Design, the Future and the Human Spirit:

“As creators of models, prototypes, and propositions, designers occupy a dialectical space between the world that is and the world that could be.

Informed by the past and the present, their activity is oriented towards the future.

They operate in situations that call for interventions, and they have the unique ability to turn these interventions into material and immaterial forms.

The individual designer now has the power to launch an enterprise or project by using the abundant resources of the Internet for custom manufacturing, warehousing, promotion, and distribution...”

Page 4: Brooke Singer: "undesigning"

Victor Margolin in Design, the Future and the Human Spirit:

“As creators of models, prototypes, and propositions, designers occupy a dialectical space between the world that is and the world that could be.

Informed by the past and the present, their activity is oriented towards the future.

They operate in situations that call for interventions, and they have the unique ability to turn these interventions into material and immaterial forms.

The individual designer now has the power to launch an enterprise or project by using the abundant resources of the Internet for custom manufacturing, warehousing, promotion, and distribution...”

Page 5: Brooke Singer: "undesigning"

Victor Margolin in Design, the Future and the Human Spirit:

“As creators of models, prototypes, and propositions, designers occupy a dialectical space between the world that is and the world that could be.

Informed by the past and the present, their activity is oriented towards the future.

They operate in situations that call for interventions, and they have the unique ability to turn these interventions into material and immaterial forms.

The individual designer now has the power to launch an enterprise or project by using the abundant resources of the Internet for custom manufacturing, warehousing, promotion, and distribution...”

Page 6: Brooke Singer: "undesigning"

Victor Margolin in Design, the Future and the Human Spirit:

“As creators of models, prototypes, and propositions, designers occupy a dialectical space between the world that is and the world that could be.

Informed by the past and the present, their activity is oriented towards the future.

They operate in situations that call for interventions, and they have the unique ability to turn these interventions into material and immaterial forms.

The individual designer now has the power to launch an enterprise or project by using the abundant resources of the Internet for custom manufacturing, warehousing, promotion, and distribution...”

Page 7: Brooke Singer: "undesigning"

unprofessionalize/return design back tobasic human activity

Page 8: Brooke Singer: "undesigning"

design:research(the world that is)

Page 9: Brooke Singer: "undesigning"
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design:action/tools(the world that could be)

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Page 21: Brooke Singer: "undesigning"

1. SODIUM FLUORIDE

2. TRICLOSAN (CHLOROFORM, DIOXIN)

3. PROPYLENE GLYCOL

4. FLAVOR

5. TITANIUM DIOXIDE (NON-NANO)

6. CARRAGEENAN (DEGRADED CARRAGEENAN)

7. SODIUM HYDROXIDE

8.SODIUM LAURYL SULFATE

9. SODIUM SACCHARIN

10. HYDRATED SILICA

11. GLYCERIN

12. PVM/ MA COPOLYMER

13. SORBITOL

14. CELLULOSE GUM

15. WATER

Page 22: Brooke Singer: "undesigning"

1. SODIUM FLUORIDE

2. TRICLOSAN (CHLOROFORM, DIOXIN)

3. PROPYLENE GLYCOL

4. FLAVOR

5. TITANIUM DIOXIDE (NON-NANO)

6. CARRAGEENAN (DEGRADED CARRAGEENAN)

7. SODIUM HYDROXIDE

8.SODIUM LAURYL SULFATE

9. SODIUM SACCHARIN

10. HYDRATED SILICA

11. GLYCERIN

12. PVM/ MA COPOLYMER

13. SORBITOL

14. CELLULOSE GUM

15. WATER

Page 23: Brooke Singer: "undesigning"

Why is there a

pesticide in my toothpaste?

Page 24: Brooke Singer: "undesigning"

And triclosan can contain trace amounts of chloroformand dioxin.

Page 25: Brooke Singer: "undesigning"

oh, yeah, and these are possible too...

Page 26: Brooke Singer: "undesigning"
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Page 30: Brooke Singer: "undesigning"

Savings?

Page 31: Brooke Singer: "undesigning"

Savings?

$4.49

Page 32: Brooke Singer: "undesigning"

Savings?

$4.49 $1.40

Page 33: Brooke Singer: "undesigning"

That is a Savings of...

Page 34: Brooke Singer: "undesigning"

That is a Savings of...

$3.09

Page 35: Brooke Singer: "undesigning"

That is a Savings of...NO Pesticides

NO Cancer

NO Endocrine-Distruptors

NO Ecotoxicity

NO Developmental/Reproductive Toxicity

NO Occupational-Hazards

NO Irritants

Page 36: Brooke Singer: "undesigning"
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