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Building an XML workflow:Tools and key considerations

Steve WaldronDirector of Business Development, Klopotek North America

January 13, 2009, McGraw-Hill Auditorium, New York

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Who am I?

A technologist who has spent the last 20 years supportingpublishers with technology solutions.

Who is Klopotek?

A software company that has spent over 15 years successfullybuilding core solutions for publishers.

XML - What‘s all this fuss about?

Where are you on the subject,somewhere between “so what“ and “panic“?

Join the club...

So many tools, so much to know, so little time.

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Some Tools and Groups

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EDITORS TOOLS TECHNOLOGIESXMLSpy XML Validators XML

StylusStudio DTD Validators XSLT

Dreamweaver Converters - XML to DTD XPath

EditiX Converters - DTD to XML XSL-FO

oXygen ESB DTD

XMLWriter eBook Readers XML SchemasLiquid Etc… XML Namespaces

Adobe InDesign XQuery

Etc… EPub

PDF

ODF

RSS

SOAP

Etc…

How to Select Tools

What tools and technologies should you use?

Depends on your strategy and goals.

It’s like Bob Villa, he has lots of tools,specific to the job!

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XML in Software Products

Microsoft have bet the company on it as a core technology, all MS Productshave been written with XML as a foundation.

Companies, such as Mark Logic, also base their whole technology on XML.

But today, it‘s mainly technology for the technically oriented. Tools thatmake XML easy for end users are limited today.

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Klopotek Have XML as a Core Technologyin Our Software – WHY?

We believe in it.

We are market leaders in software for publishers.

Our customers demand it.

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What do our customers do with it?

For Elsevier,

it‘s a core strategy which underpins everything, and

it‘s an enabler that makes them more agile and costeffective, and

it‘s a core strategy for business success for the future.

It was the only credible way that they could maintain60,000 products in production over many continents,with multiple delivery platforms for the future.

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For Some of Our Other Customers, It Varies.

From pure title management and ONIX messaging, at Moody,for example, to complex transmission of production informationand digital asset distribution for The World Bank, but it all runson XML.

‘What should you do?‘ depends on

who you are,

what you publish, and

what you are trying to achieve.

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What about new media publishing models?

Example DailyLitDailyLit embraces web 2.0 and provides “chapters“ to readers on a downloadbasis, also using cell phones, PDA‘s, web and email server options.90% of their readership receive content via email.Definitely a new model?Well, actually similar to what Charles Dickens did over two hundred years ago;he used paper and charged a penny per chapter!

However, XML is an key enabler for this venture. Here, XML is probably ofless relevance compared to Elsevier, but they use RSS streaming technologyto deliver products and they also get very cost effective benefits whencontributors supply content in EPUB or XHTML format, particularly since theyare writing content days before delivery.

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1111

Dreamweaver

XMLSpy

StylusStudio

etc …

XML Product Workflow

Bottom line.

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If youdevelop complex productsproduce complex products in volumewant to deliver content in a variety of ways including print and digital.

then XML is fundamental! That said, even if you have a simple publishingmodel, that is purely print based, XML is core to communication today.

It provides the abilityto compose and transform contentwith great flexibility and accuracy andallows you to distribute that content to a variety of media automatically.

This is dynamic, new tools and technologies are evolving. It’s all a case of what you really want or need to do.

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Thank you for your attention