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Slides (v5) from the talk I give to edtech startups in the ImagineK12 incubator program. Suggestions on where to find connected educators and how to empower them to evangelize your product.
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Building Your CommunityEngaging Educators
About.me
@Jessie_Aroraedcrunch.org
“Utility drives adoption, community drives retention” Caterina Fake, Founder- Flickr & Hunch
When you connect with people, they want to help you
Communities Make Business Sense
“Make sure your product doesn’t suck”
- Dave McClure, 500 Startups
Did you really solve a problem?Did you discover a bigger problem to solve?
Where should I start?
Take advantage of being small
Teacherpreneur NetworksMuhammed Chaudhry iHub Pitch Games
Barnett Barry Leanne Link
Join the Collaboratory- Classroom Practice Lab
Roshni Mirchandani #edtechRI@RoshniMirchi
Gay Krause MERIT and FAME Programs
Kate Meersschaert NewLearningTimes, [email protected]
Suzy Munroe TinkerEd.co@teacher_suzy
Conferences & Events Be selective.
@BrewCUE@CoffeeCUE
Message and Momentum
Low Budget Storytelling
#esinstruct
- Comment on blogs- Become a guest author
- Mini case studies/testimonials- Speak at events
- Start blogging yourself
- Educator Advisory Board
Empowering Evangelists
Director of Teacher HappinessHead of Teacher/Parent Satisfaction
Tools Create Frequency Tips
- Custom background- Consistent hashtags 2-3 times/day
- Join chats- #edchat, #edtechchat, #edtechbridge- Consider Twitter ads ($0.03 CPCs)- #TwitterBook
- Fan page- Groups Once/day
- EdgeRank- Pictures and links are more
effective than status updates
- Space to foster ongoing communication
Once/day - Encourage members to invite others- Facilitate intimate conversations
- product details- guest bloggers- industry/policy news
Weekly/bi-weekly- comment widget- videos- testimonials
Early Adopters <3 Twitter
List of Top Edu Tweeters on edcrunch.org
Join Twitter Chats
#ntchat
Jo-Ann Fox ( @AppEducationFox)Karl LS ( @LS_Karl )
@Nurph
“Utility drives adoption, community drives retention” Caterina Fake, Founder- Flickr & Hunch