22
Building Your Community Engaging Educators

Building Community- Engaging Educators in Edtech Startups

Embed Size (px)

DESCRIPTION

Slides (v5) from the talk I give to edtech startups in the ImagineK12 incubator program. Suggestions on where to find connected educators and how to empower them to evangelize your product.

Citation preview

Page 1: Building Community- Engaging Educators in Edtech Startups

Building Your CommunityEngaging Educators

Page 2: Building Community- Engaging Educators in Edtech Startups

About.me

@Jessie_Aroraedcrunch.org

Page 3: Building Community- Engaging Educators in Edtech Startups

“Utility drives adoption, community drives retention” Caterina Fake, Founder- Flickr & Hunch

Page 4: Building Community- Engaging Educators in Edtech Startups

When you connect with people, they want to help you

Page 5: Building Community- Engaging Educators in Edtech Startups

Communities Make Business Sense

“Make sure your product doesn’t suck”

- Dave McClure, 500 Startups

Did you really solve a problem?Did you discover a bigger problem to solve?

Page 6: Building Community- Engaging Educators in Edtech Startups

Where should I start?

Page 7: Building Community- Engaging Educators in Edtech Startups

Take advantage of being small

Page 8: Building Community- Engaging Educators in Edtech Startups

Teacherpreneur NetworksMuhammed Chaudhry iHub Pitch Games

Barnett Barry Leanne Link

Join the Collaboratory- Classroom Practice Lab

Roshni Mirchandani #edtechRI@RoshniMirchi

Gay Krause MERIT and FAME Programs

Kate Meersschaert NewLearningTimes, [email protected]

Suzy Munroe TinkerEd.co@teacher_suzy

Page 9: Building Community- Engaging Educators in Edtech Startups

Conferences & Events Be selective.

@BrewCUE@CoffeeCUE

Page 10: Building Community- Engaging Educators in Edtech Startups

Message and Momentum

Page 11: Building Community- Engaging Educators in Edtech Startups

Low Budget Storytelling

#esinstruct

- Comment on blogs- Become a guest author

- Mini case studies/testimonials- Speak at events

- Start blogging yourself

- Educator Advisory Board

Page 12: Building Community- Engaging Educators in Edtech Startups

Empowering Evangelists

Director of Teacher HappinessHead of Teacher/Parent Satisfaction

Page 13: Building Community- Engaging Educators in Edtech Startups

Tools Create Frequency Tips

- Custom background- Consistent hashtags 2-3 times/day

- Join chats- #edchat, #edtechchat, #edtechbridge- Consider Twitter ads ($0.03 CPCs)- #TwitterBook

- Fan page- Groups Once/day

- EdgeRank- Pictures and links are more

effective than status updates

- Space to foster ongoing communication

Once/day - Encourage members to invite others- Facilitate intimate conversations

- product details- guest bloggers- industry/policy news

Weekly/bi-weekly- comment widget- videos- testimonials

Page 14: Building Community- Engaging Educators in Edtech Startups

Early Adopters <3 Twitter

List of Top Edu Tweeters on edcrunch.org

Page 15: Building Community- Engaging Educators in Edtech Startups

Join Twitter Chats

Page 16: Building Community- Engaging Educators in Edtech Startups

#ntchat

Page 17: Building Community- Engaging Educators in Edtech Startups

Jo-Ann Fox ( @AppEducationFox)Karl LS ( @LS_Karl )

Page 18: Building Community- Engaging Educators in Edtech Startups
Page 19: Building Community- Engaging Educators in Edtech Startups

@Nurph

Page 20: Building Community- Engaging Educators in Edtech Startups
Page 21: Building Community- Engaging Educators in Edtech Startups
Page 22: Building Community- Engaging Educators in Edtech Startups

“Utility drives adoption, community drives retention” Caterina Fake, Founder- Flickr & Hunch