BUSINESS PLAN FOR

STYLE PARK HAIR SALOON

BUSINESS OVERVIEW:

• Style Park Hair Salon is a full-service beauty salon dedicated to all age

grouped men and women.

• Opening a hair salon in the city of Bagalore

• It consistently provide high customer satisfaction .

• By rendering excellent service, quality products, and furnishing an enjoyable

atmosphere at an acceptable price/value relationship.

• Also maintain a friendly, fair, and creative work environment, which

respects diversity, ideas, and hard work.

Our Mission: To supply services and products that enhance our client’s “physical

appearance and mental relaxation”.

Our Motto : “The Trend Begins Here!”

Facilities provided :

• Bridal makeup

• Hair style & cutting

• Hair spa & conditioning

• Hair smoothening & rebounding

• Highlight & colouring

• Skin treatment

• Skin whitening & glowing facials

• Premium & deluxe pre bridal packages

Ensure a friendly , comfortable atmosphere

Retain customer satisfaction

To provide different types of innovative products as per

customer’s tastes and preferences

Provide different hair styles according to the customer

preference.

Objectives:

Market strategy:

• Satisfied clients are our best marketing tool.

• No major advertising campaigns are anticipated.

• Our research has shown the word of mouth is the best

advertising for this type of business.

• We , will, however , run specials throughout the week.

• We will also offer discounts to the new clients.

Target market :

•Middle class, students, professionals and youngsters

who like different style in there hair.

•Children and youngsters who like modern styles.

Advertisement :

A dynamic website with online sales capability

Medias

Placing monthly ads in neighborhood publications

Financial plan:

• Our goal is to be a profitable business beginning in the

first month.

• We will start our business with Rs 6,00,000 in the first

fiscal year rising to more than Rs 10,00,000 in the

coming years.

• Our hair salon shop will maintain a healthy 50% gross

margin,which combined with reasonable operating expenses,

will provide enough cash to finance further growth

CEO : Shilpa R.Menon

Marketing executive- :Bharatbhooshan

Advertising & public relations- : Rodixon

Investors- :Sree lakshmi

: Chithra

: smidhun

Share holders : : Monica

:Sherona

: Sona

Our team members:

products and ServicesHair Salon will be providing both services and products to better meet our

customers’ needs.

Services

Hair Salon is considered an upscale, full-service beauty salon. We offer a

wide range of services that include:

Hair:

cuts; relaxers; perms; colours; shampoo; conditioning; curling;

reconstructing; weaving; and waving.

Nails:

manicures; pedicures; polish; sculptured nails.

Skin Care:

European facials; body waxing; massages.

Products

• It will, upon commencement of operations, sell a wide range of

beauty products.

• We will be providing quality hair, nail, and skin care products.

• It has an exclusive contract with Joico to sell their top quality

products..

• The products will include shampoos, conditioners, mousse, hair

spray, nail polish, nail files, skin conditioners, and cleansers, facial

masks, and other such beauty products.

• What will set a Hair Salon apart from the competition is our

commitment to providing all of these products and services in one

convenient location.

Product and services

• Cleansing

• Facial

• Special treatment

• Bleach

• Hair treatment

• Makeup

• Mehandi

• Nail art

Expected market:

• Women and men

• Approximately 46 customers in a day

• Earn around Rs 550-1000 from these 46 customers

• Maximum earning per day is

• 1000*46= Rs 46000

• Minimum earning per day

• 550*46=25300

• Therefore ,earns around Rs 25300 to Rs 46000.

SWOT AnalysisStrengths :

Reasonable prices, wide variety of hair cuts and a lot of home made treats

Ensure quality services

Focusing on customer teats and preferences

Friendly environment

Threats :

Government rules and regulations

Customer’s changing tastes

When the economy takes a down turn, people change their

spending priorities

Weakness :

Existing competitors

Limited range of coffee

Difficult to maintain

Start-up costs

Opportunities :

Job opportunity for many unemployed

New tools for hair cutting and various methodologies are introduce

in market

Key to success : A unique quality store

A relaxing upscale interior

On going aggressive marketing

Highly trained and friendly staff

Multiple revenue streams including gift items, gift baskets, offer discount

coupons, frequency cards an addition to coffee, pastry, chocolates, juice

and soft drinks.

The interior design of the building will focus on projecting a relaxed

atmosphere

It will have 3525 square feet of space designed for flexibility

A PA system will be installed so that the music and entertainment can be

heard throughout

Pricing strategies:

• The brand-name hair products will range in cost from $5.00 - $50.00.

• These costs will not vary form other competitors as there is a standard

price that salons may charge for these products.

• Our mark-up will be approximately 60% above cost for a retail price

range of $24.00 - $80.00.

• This is standard pricing in comparison to the competition.

• Our services will average $50.00, with a range of $15.00 for a hair

trim to $175.00 for a complete beauty package (hair, massage, facial,

manicure, and pedicure).

• These prices are lower than our competitors’ pricing.

Competitive Summary

• Our ComyHair Salon wants to set itself apart from other beauty salons that

may offer only one or two types of service.

• Having come from such a salon, we realized from talking to clients, that

they desire all of the services that we are proposing, but we remain

frustrated because they must get their hair done at one place, and nails at

another.

• Although the focus of our Hair Salon is hair services, we do plan to offer

our clients the convenience of all these services in one location.

• There are a number of salons like ours, but they are mainly in the very

high income parts of Brandon and surrounding areas.

• We do not intend to compete with these so called “day spas”. We wish to

offer a middle ground for those clients who can’t quite afford those high-

end luxury salons.

• Our business atmosphere will be a relaxing one where clients can kick back

and be pampered. Coffee and soft drinks will be offered to clients as they

enter for service. Televisions will be located in the waiting and hair-drying

areas.

Advertising

• Our advertising strategy is a simple one: satisfied clients are our

best marketing tool.

• When a client leaves our business with a new look, he or she is

broadcasting our name and quality to the public.

• Most of our clients will be referrals form existing clients.

• No major advertising campaigns are planned.

• Our research has shown that word of mouth is the best advertising

for this type of business.

• We will, however, run specials throughout the week.

• We will also offer discounts to the new clients who have been

referred.

• There are plans for a lottery that will offer a free trip to Cancun.

Future products and services

Within the next three to five years we expect to branch out

Hair salon in different places in all over the country. And

offer home made cutting and other services to customers.

LOGO and TAGLINE

Creating Beautiful Hair,one Head at a time

THANK YOU