BUSINESS PLAN FORSTYLE PARK HAIR SALOON
Style Park Hair Salon is a full-service beauty salon dedicated to all age grouped men and women.
Opening a hair salon in the city of Bagalore
It consistently provide high customer satisfaction .
By rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship.
Also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work.
Our Mission: To supply services and products that enhance our clients physical appearance and mental relaxation.
Our Motto : The Trend Begins Here!
Facilities provided :
Hair style & cutting
Hair spa & conditioning
Hair smoothening & rebounding
Highlight & colouring
Skin whitening & glowing facials
Premium & deluxe pre bridal packages
Ensure a friendly , comfortable atmosphere
Retain customer satisfaction
To provide different types of innovative products as per customers tastes and preferences
Provide different hair styles according to the customer preference.Objectives:
Satisfied clients are our best marketing tool.
No major advertising campaigns are anticipated.
Our research has shown the word of mouth is the best advertising for this type of business.
We , will, however , run specials throughout the week.
We will also offer discounts to the new clients.
Target market :
Middle class, students, professionals and youngsters who like different style in there hair.
Children and youngsters who like modern styles.
A dynamic website with online sales capability
Placing monthly ads in neighborhood publications
Our goal is to be a profitable business beginning in the first month.
We will start our business with Rs 6,00,000 in the first fiscal year rising to more than Rs 10,00,000 in the coming years.
Our hair salon shop will maintain a healthy 50% gross margin,which combined with reasonable operating expenses, will provide enough cash to finance further growth
CEO : Shilpa R.Menon
Marketing executive- :Bharatbhooshan
Advertising & public relations- : Rodixon
Investors- :Sree lakshmi
: Chithra : smidhun
Share holders : : Monica
Our team members:
products and ServicesHair Salon will be providing both services and products to better meet our customers needs.
Hair Salon is considered an upscale, full-service beauty salon. We offer a wide range of services that include:
Hair: cuts; relaxers; perms; colours; shampoo; conditioning; curling; reconstructing; weaving; and waving.
Nails: manicures; pedicures; polish; sculptured nails.
Skin Care: European facials; body waxing; massages.
It will, upon commencement of operations, sell a wide range of beauty products.
We will be providing quality hair, nail, and skin care products.
It has an exclusive contract with Joico to sell their top quality products..
The products will include shampoos, conditioners, mousse, hair spray, nail polish, nail files, skin conditioners, and cleansers, facial masks, and other such beauty products.
What will set a Hair Salon apart from the competition is our commitment to providing all of these products and services in one convenient location.
Product and services
Women and men
Approximately 46 customers in a day
Earn around Rs 550-1000 from these 46 customers
Maximum earning per day is
1000*46= Rs 46000
Minimum earning per day
Therefore ,earns around Rs 25300 to Rs 46000.
SWOT AnalysisStrengths :
Reasonable prices, wide variety of hair cuts and a lot of home made treats
Ensure quality services
Focusing on customer teats and preferences
Government rules and regulations
Customers changing tastes
When the economy takes a down turn, people change their spending priorities
Limited range of coffee
Difficult to maintain
Job opportunity for many unemployed
New tools for hair cutting and various methodologies are introduce in market
Key to success :A unique quality store
A relaxing upscale interior
On going aggressive marketing
Highly trained and friendly staff
Multiple revenue streams including gift items, gift baskets, offer discount coupons, frequency cards an addition to coffee, pastry, chocolates, juice and soft drinks.The interior design of the building will focus on projecting a relaxed atmosphere
It will have 3525 square feet of space designed for flexibility
A PA system will be installed so that the music and entertainment can be heard throughout
Pricing strategies:The brand-name hair products will range in cost from $5.00 - $50.00.
These costs will not vary form other competitors as there is a standard price that salons may charge for these products.
Our mark-up will be approximately 60% above cost for a retail price range of $24.00 - $80.00.
This is standard pricing in comparison to the competition.
Our services will average $50.00, with a range of $15.00 for a hair trim to $175.00 for a complete beauty package (hair, massage, facial, manicure, and pedicure).
These prices are lower than our competitors pricing.
Our ComyHair Salon wants to set itself apart from other beauty salons that may offer only one or two types of service. Having come from such a salon, we realized from talking to clients, that they desire all of the services that we are proposing, but we remain frustrated because they must get their hair done at one place, and nails at another. Although the focus of our Hair Salon is hair services, we do plan to offer our clients the convenience of all these services in one location. There are a number of salons like ours, but they are mainly in the very high income parts of Brandon and surrounding areas. We do not intend to compete with these so called day spas. We wish to offer a middle ground for those clients who cant quite afford those high-end luxury salons. Our business atmosphere will be a relaxing one where clients can kick back and be pampered. Coffee and soft drinks will be offered to clients as they enter for service. Televisions will be located in the waiting and hair-drying areas.
Our advertising strategy is a simple one: satisfied clients are our best marketing tool.
When a client leaves our business with a new look, he or she is broadcasting our name and quality to the public.
Most of our clients will be referrals form existing clients.
No major advertising campaigns are planned.
Our research has shown that word of mouth is the best advertising for this type of business.
We will, however, run specials throughout the week. We will also offer discounts to the new clients who have been referred. There are plans for a lottery that will offer a free trip to Cancun.
Future products and servicesWithin the next three to five years we expect to branch out Hair salon in different places in all over the country. And offer home made cutting and other services to customers.
LOGO and TAGLINE
Creating Beautiful Hair, one Head at a time