Bernard Marsalese 11/22/15

ADV420

PRIMARY OBJECTIVES

• Guests should have Fun!

• Increase traffic and

following on all social

media networks

• Increased amount of

money being spent at the

resort & casino.

A SUCCESSFUL IDEA

• Connect booking reservations on our website to our twitter

page and start the trend #freenightstay in an effort to

increase our following online.

• We would give every 200th person who books a reservation

with us, follows us and tweets #freenightstay a legitamite

free night at our resort!

TARGET AUDIENCE

• Our target audience will be focused around the millennial

generation ages 20-30 and people who are financially comfortable

& primarily interested in the partying culture.

• Our social media marketing in on the rise

but still could use some changes and is

somewhat outdated. Perfect for

promotions!

• All of our social medias need to be

connected and should revolve around

twitter.

SOCIAL MEDIA AND PROMOTIONS

INBOUND MARKETING

• Majority of our guests are

returning clients, lets follow

them on social media!

• Reaching out to them

online through social media

and media is essential.

Creating a Snapchat feed

of the resort is essential for

success!

KPI: HOW DO WE DEFINE SUCCESS

• An Increase in hotel room reservation sales annually.

• An increase in money wagered in our casino and sports book annually.

• SI (Social Interaction) KPI will analyze our social media analytics too

see if our new tactics are increasing an online traffic & following as the

year progresses.

PROJECTED MONTHLY ADVERTISING EXPENSES

Employee Salaries

Social Media &PromotionsPay Per Click

Search EnginieOptimization

Employee Salaries: $9,000 Search Engine Optimization: $600

Social Media & Promotions: $12,500 Miscellaneous Expenses:

$500

Pay Per Click: $,1,100 Total Monthly Expenses: $23,700

TIMEFRAME AND TOOLS

• We should see a change in our sales and online traffic/following within

6-12 months!

• Social Media and the internet is by far our greatest asset & we must

take advantage!