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2010 Conference at UGA
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Campus VisitsWhat Can We Do Better
Text
NAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
What Do They Want- Basics that work - Honesty and Authenticity- Information and Insider Tips- Customizaton - They want what they want when they want it
The Chronicle of Higher Education
Read the Chronicle Article
San Francisco Chronicle
SFO Article The college visit - does it do any good Read Jeffs blog post
Los Angeles Times
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
Los Angeles Times
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Boston Globe
In Step with tradition Campus Tours thriving
New York Times
Read the New York Times Article
US News and World Report
Read the US News and World Report Article
Read UB October 2009 Online
University Business
Fix the Basics - Campus Visit Info on Web- RegistrationConfirmationExpecation- Wayfinding Signage- ldquoA Clean Well-Lighted Placerdquo- Especially those Restrooms
Five Campus Visit Potholes
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
What Do They Want- Basics that work - Honesty and Authenticity- Information and Insider Tips- Customizaton - They want what they want when they want it
The Chronicle of Higher Education
Read the Chronicle Article
San Francisco Chronicle
SFO Article The college visit - does it do any good Read Jeffs blog post
Los Angeles Times
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
Los Angeles Times
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Boston Globe
In Step with tradition Campus Tours thriving
New York Times
Read the New York Times Article
US News and World Report
Read the US News and World Report Article
Read UB October 2009 Online
University Business
Fix the Basics - Campus Visit Info on Web- RegistrationConfirmationExpecation- Wayfinding Signage- ldquoA Clean Well-Lighted Placerdquo- Especially those Restrooms
Five Campus Visit Potholes
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
The Chronicle of Higher Education
Read the Chronicle Article
San Francisco Chronicle
SFO Article The college visit - does it do any good Read Jeffs blog post
Los Angeles Times
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
Los Angeles Times
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Boston Globe
In Step with tradition Campus Tours thriving
New York Times
Read the New York Times Article
US News and World Report
Read the US News and World Report Article
Read UB October 2009 Online
University Business
Fix the Basics - Campus Visit Info on Web- RegistrationConfirmationExpecation- Wayfinding Signage- ldquoA Clean Well-Lighted Placerdquo- Especially those Restrooms
Five Campus Visit Potholes
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
San Francisco Chronicle
SFO Article The college visit - does it do any good Read Jeffs blog post
Los Angeles Times
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
Los Angeles Times
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Boston Globe
In Step with tradition Campus Tours thriving
New York Times
Read the New York Times Article
US News and World Report
Read the US News and World Report Article
Read UB October 2009 Online
University Business
Fix the Basics - Campus Visit Info on Web- RegistrationConfirmationExpecation- Wayfinding Signage- ldquoA Clean Well-Lighted Placerdquo- Especially those Restrooms
Five Campus Visit Potholes
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Los Angeles Times
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
Los Angeles Times
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Boston Globe
In Step with tradition Campus Tours thriving
New York Times
Read the New York Times Article
US News and World Report
Read the US News and World Report Article
Read UB October 2009 Online
University Business
Fix the Basics - Campus Visit Info on Web- RegistrationConfirmationExpecation- Wayfinding Signage- ldquoA Clean Well-Lighted Placerdquo- Especially those Restrooms
Five Campus Visit Potholes
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Los Angeles Times
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Boston Globe
In Step with tradition Campus Tours thriving
New York Times
Read the New York Times Article
US News and World Report
Read the US News and World Report Article
Read UB October 2009 Online
University Business
Fix the Basics - Campus Visit Info on Web- RegistrationConfirmationExpecation- Wayfinding Signage- ldquoA Clean Well-Lighted Placerdquo- Especially those Restrooms
Five Campus Visit Potholes
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Boston Globe
In Step with tradition Campus Tours thriving
New York Times
Read the New York Times Article
US News and World Report
Read the US News and World Report Article
Read UB October 2009 Online
University Business
Fix the Basics - Campus Visit Info on Web- RegistrationConfirmationExpecation- Wayfinding Signage- ldquoA Clean Well-Lighted Placerdquo- Especially those Restrooms
Five Campus Visit Potholes
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
New York Times
Read the New York Times Article
US News and World Report
Read the US News and World Report Article
Read UB October 2009 Online
University Business
Fix the Basics - Campus Visit Info on Web- RegistrationConfirmationExpecation- Wayfinding Signage- ldquoA Clean Well-Lighted Placerdquo- Especially those Restrooms
Five Campus Visit Potholes
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
US News and World Report
Read the US News and World Report Article
Read UB October 2009 Online
University Business
Fix the Basics - Campus Visit Info on Web- RegistrationConfirmationExpecation- Wayfinding Signage- ldquoA Clean Well-Lighted Placerdquo- Especially those Restrooms
Five Campus Visit Potholes
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Read UB October 2009 Online
University Business
Fix the Basics - Campus Visit Info on Web- RegistrationConfirmationExpecation- Wayfinding Signage- ldquoA Clean Well-Lighted Placerdquo- Especially those Restrooms
Five Campus Visit Potholes
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Fix the Basics - Campus Visit Info on Web- RegistrationConfirmationExpecation- Wayfinding Signage- ldquoA Clean Well-Lighted Placerdquo- Especially those Restrooms
Five Campus Visit Potholes
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Five Campus Visit Potholes
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Watch ldquoTina the Tour Guiderdquo
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Presidential Parade of Favorites
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
6Death by PowerPoint
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
640
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Pecha Kucha is the GoalShorter Presentations
Less Talking AtMore Time Out on Campus
More Human
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Centre College - Centre by the Numbers Prezi
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
5 Steps for Change1 Pecha Kucha is the Goal for all
Admission Presentations2 Become the Pecha Kucha Expert
3 Study Join and Create4 Educate the Rest of Campus
5 Set Presentation GuidelinesRules and Create Templates
Limit Text More Photos More Stories
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Campus VisitsWhat Can We Do Better
TextNAADA 2010
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
