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CARBON CREDITS When a worthwhile cause becomes a fad Flux Trends Analysis

Carbon Credits Presentation

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Page 1: Carbon Credits Presentation

CARBON CREDITS

When a worthwhile cause becomes a fad

Flux Trends Analysis

Page 2: Carbon Credits Presentation

GLOBAL WARMINGSuddenly there’s a lot of noise for the cause

Page 3: Carbon Credits Presentation

…AND FOR GOOD REASON

Something strange is obviously going on

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2007 - THE YEAR OF THE CAUSE

• The 20th century was all about industrialisation and technological advancement

• The 21st century will be all about minimizing its effects

Page 5: Carbon Credits Presentation

CARBON CREDITINGA NEW CURRENCY

SO WHAT EXACTLY IS A CARBON CREDIT?

Page 6: Carbon Credits Presentation

A BRAND NEW CORPORATE GAME

• New marketing opportunities.

• A new chain of supply and demand.

• New ways to pass the buck.

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SELLING THE CONCEPT ONTO CONSUMERS

…as a new kind of shopping experience

Page 8: Carbon Credits Presentation

BUT IS IT JUST A QUICK FIX?

How long will it take to

rebalance the situation?

…and can the damage be reversed?

Page 9: Carbon Credits Presentation

…AND BOY IS THERE AN AWARENESS

•Al Gore and his inconvenient truth•Hollywood and politics fuse•Celebrities go green

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THE TRICKLE DOWN EFFECT

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…BUT WAIT THERE’S MORE

The worthwhile cause gets a sexy spin

…and a little distracted.

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…AND THEN IT ALL GOES

A BIT PEAR SHAPED

• Confessing your eco sins

• Dying for the cause

• Using plastic to promote green

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ISN’T “GREEN CONSUMERISM” A CONTRADICTION IN TERMS?

If you really want to help, try “Freeganism”

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CAN WE REALLY MAKE A DIFFERENCE?

Isn’t recycling just a drop in the ocean?

Page 15: Carbon Credits Presentation

WHO’S RESPONSIBILITY IS IT ANYWAY?

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THE NAY SAYERS

• GEORGE BUSH

• THE EVOLUTIONISTS

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…and then there’s the problem with the cows

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GOING GREEN IS NOT NEW

• Prince Charles• Katherine

Hammnet• Al Gore

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NEW INFORMATION…OR JUST BETTER PACKAGING?

Thenandnow

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A FORK IN THE ROAD Humanity in a mid-life crisis

The dharmas vs

the dramas

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LET’S NOT LOSE SIGHT OF WHAT THE CAUSE IS REALLY ALL ABOUT

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CARBON CREDITS WHEN A WORTHWHILE CAUSE BECOMES A

FAD

A FLUX TRENDS OBSERVATION.