PowerPoint Presentation
Kenon ManInternational Digital Communications Officer
A digital footprint is the collection of all the traces you
leave in electronic environments as you use or move through them.
Some is content you actively volunteerlike your Facebook profile.
Other material is passivethe cookies a site stores in your browser,
the content your district collects about your use of their
equipment, etc.
All this data can be aggregated to build a profile of you and
your behaviour.
Our Vision
Top 30 UK research-led university by 2017
deliver an outstanding student experience with research-led and
practice-driven teaching of the highest quality that produces
global graduates educated and equipped for distinguished personal
and professional achievement
Campaign Aims & ObjectivesIncrease engagement with
prospective international students by producing a video showcasing
Swansea Universitys international community, facilities and
location.
Feature current students from our markets. Provide a source of
information for international students.
Produce content that briefly addresses the marketing needs of
other departments across the university.
Target AudienceExternal Audiences: Undergraduate and
Postgraduate students from International Development Office target
markets.
Internal Audiences: UK focussed recruitment teams and marketers
across the Universitys seven Colleges who are active in
international student recruitment.
Source:
http://www.mckinseyquarterly.com/spContent/charts/code09/CDJ-Base.swfPromotion:
Video Student Testimonials
Student-Led Content
Addressing their needs Are the teachers/lecturers friendly?What
is the location like?What are the facilities like?What is the
general environment like?Will I make friends?
Creative Brief
Be as creative as possible within an extremely tight budget.
Appeal to a young audience by adopting an informal approach
including only answers to questions rather than a question and
answer approach.Portray Swansea student and city life realistically
and positively .
Address and relieve the likely fears of newcomers to the UK who
may know nothing of Swansea by focussing on the friendliness and
support that characterise the University.
Our Students
StructureInitial nerves & meeting people. Supportive
lecturers and their courses. On-campus activities. Swansea City.
Each of our students talk about the great things to see and do
around Swansea. Montage: An emotive montage spotlighting everything
thats great about studying and living in Swansea.A final thought
from each student.
Where Bright Futures Begin
Easter Eggs
ExposureSwansea University websiteEmails agents, partners and
studentsSocial media channels & online advertisingInternal
channelsVarious online portalsFairs, exhibitions, pre-departure
events
Campaign Results46,432 viewsAverage view duration: 2:00
minInfluencers on Twitter HE Marketing ForumGreat Video! Very
engaging with a fresh feel to it and lovely videography. Awesome
production value!Reviewed by an independent video company
AIDAAwarenessInterestDesireAction
Online AdsNewspaper AdsRadio Ads
Online Profiles Hotcourses / EducateUK / British CouncilFairs /
Exhibitions / AgentsSocial Media ChannelsBlogsPress / Media
Website
ApplicationsEnquiriesConversionProspectus & Print
MaterialsMarcommEmail Marketing
Development
: Swansea - :
Tips for In-House ProductionAudio slideshowSingle camera
Two cameraMulti-cameraLive Instant
Student-led
In-house produced
ProfessionalVideo Production Styles
Tips for In-House ProductionSOUND, SOUND, SOUND! - Use a
external microphone such as lapel mic.
Keep the camera steady and try not to use the zoom function
Pay attention to lighting
Pay attention to the background/location/clothing : Remember
your audience
Questions@kennyman82
[email protected]/in/kenonman
