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Communication is the art of transmitting knowledge, ideas,
information and thoughts from one person to another.
According to the communication theorist Wilbur
Schramm(1955):-
“Communication is the process of establishing a commonness or
oneness of thought between a sender and a receiver.”
The transfer should be such that the receiver understands the
meaning and the intent of the message and give proper feedback.
We are going to talk a case study of UNISON in order to find out how
communication help in business activities.
As Unison has vast area of business in various countries. So it means
good communication skills
This study looks towards the communication activity in Unison’s
members to deal with many issues they face within workplace.
Branch Secretary has good communication skills and try to help
workers.To understand the communication process in Unison we use the Shannan Weaver model
Internal Communication:-Group meetingsPersonnel meetingsNews bulletinCompany’s internal serverTelephone messagesCompany Blog
External Communication:-Legal MattersPensionsDiscussionsPress ConferenceAnnual ReportLetter
Noise is a barrier of communication that may weaken or destroy a message that is trying to be
relayed.
Formal Communication:-Annual ConferencePersonal meetingsDebatesPaper Based WorkElectronic Communication
Informal Communication:-RumorsGossips
Faculty Organizational
Structure
Noise
Time and Distance
Information Overload
Language Barriers
Organizational Barriers
Effective Communication helps to give:-
A direction for those involved in a dispute or
issue.
An understanding to varying groups of what
these issue involve
Help and support for those who need it
The ability to change opinion about a dispute in
a way that leads to it being related.
The Case Study of Unison show that how communication
take place important role to create sense of oneness in
such large trade union. It is very difficult to manage the
whole communication system among no of branches. By
discussing the Company’s policies at annual conference
help the unison to short out issues & control campaign
on key issues.