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may impact report

catalyst week impact report - by: Catalyst creativ - May 2015

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may impact report

co-presented by:red academy

Red Academy is a new digital media and technology academy in Vancouver that was

created for the web designers, digital creators, developers and digital marketers

of tomorrow.

Focused on creating an engaging, interactive experience with a curated community of changemakers to learn about the urban revitalization efforts in Downtown Las Vegas and invite discussion on education with the theme of “Preparing Human Capital for the Future of Digital.”

the intention

CatalystCreativ brought 32 changemakers interested in the topic of new business models to enjoy a 4-day immersive event to “live as a local” in DTLV.

Wednesday night brought our group of attendees together for an introductory dinner at Place on Seventh, where attendees got to recount stories of the first piece of technology they marveled at.

The weekend continued with small business spotlights at Grassroots Juice Bar, Digital Royalty, The Writer’s Block Bookstore, and Teach for America, as well as attendee-led workshops on Finding Intrinsic Motivation and Educational Analytics & Networking.

Educational and vulnerable storytelling during our Speaker Showcases invited the public to learn about how to foster creativity, diversity, and success in tech teams, how Red Academy hopes to transform education, how reading can be a fun habit, and how taking education outside the classroom to form inspirational events founded CatalystCreativ.

the event

objectives & results

1 Introduce CatalystCreativ

• CatalystCreativ Communications & Events Manager, Evelyn welcomed Catalyst Week attendees to Downtown Las Vegas together and set the intention from day one to forget themselves as visitors and “live as locals” during their stay.

• Evelyn facilitated an icebreaker by asking the group to respond to question that brought them back to childhood: “What was the first piece of technology you marveled at as a child?” Responses like the Polaroid camera, an angry VHS tape, the Nintendo game system, and the track loader operated by an attendee’s father let attendees laugh over stories of recently antiquated technologies.

• Robert & Evelyn kicked off Thursday’s programming with a Q&A at the Catalyst Crashpad to give insight into the story of CatalystCreativ’s & Downtown Project’s humble beginnings in the neighborhood.

• CEO Amanda Slavin wrapped up 2.5 years of Catalyst & Creativ Weeks in an emotional talk during Friday night’s speaker showcase.

2 Introduce Red Academy

• During the Welcome Session, Colin Mansell, Managing Partner at RED, welcomed attendees to downtown Las Vegas, gave background on Red Academy and thanked attendees for their participation in the week.

• Aimee Chung, Academic Program Manager at RED, shared a story on her experience with a particularly engaged group of students and how remaining open and flexible as an instructor can help foster the best in students.

• Katie Jeanes, a recent addition to the RED family, shared lighthearted anecdotes about her journey from neuroscience to the startup world and how she found passion for online education.

• Colin Mansell and Matt Parsons closed Friday evening’s showcase with a joint presentation on RED’s ambitious and dedicated mission to redefine education.

objectives & results3 Welcome Catalyst Week attendees to Downtown Las Vegas

• CatalystCreativ led attendees on a tour of Downtown Las Vegas that provided history, context, and insight into the neighborhood and Downtown Project’s role in its evolution.

• A smoothie tasting at Grassroots Juice Bar and chat with Co-Founder Shane Stuart introduced attendees to a local, passionate business owner and his devotion to educating the community on clean eating and healthy living.

• A chat with Scott Seeley, Director and Owner of The Writer’s Block allowed attendees to meet a local business owner bringing the feel of a neighborhood bookstore to DTLV. The Writer’s Block offers free classes and workshops for children.

• A Q&A session with Lauren Vosbein at Digital Royalty introduced attendees to a social media firm offering online classes in “snackable” bites as edutainment for those wishing to learn various social media platforms.

• A conversation with Teach for America Director Victor Wakefield provided one of the more in-depth conversations on education transformation for the week.

4 Create meaningful content

• Video content captured of talks from 8 speakers.• Stuart Anderson offered thought-provoking workshop on Finding Intrinsic Motivation.• Progressive Educator Joe Greenberg facilitated a workshop on Education Analytics & Networking.• Photos of special moments were personally uploaded by various attendees in Catalyst Week Connect app and on social

media sites like Facebook, Twitter, and Instagram.

5 Build lasting relationships with highly engaged thought leaders

• 32 highly engaged guests participated in events Wednesday evening - Friday night.• Small business spotlights, workshops with group interaction, group cocktails, lunches & dinners, Catalyst Week Showcases

and Q&As with community members ignited questions and provoked insightful conversations among attendees.• Guests enjoyed connecting with each other in their free time by exploring the neighborhood, dining, or drinking together

at The Container Park, PublicUs, Grass Roots and more.• The Reciprocity Circle provided a circle of trust for attendees to petition personal and professional asks from the group

and the group responding back with offered introductions to potential investors and clients, as well as general advice on places to live and travel.

“Thanks so much for being an awesome host for Catalyst Week! I had such a fun time while I was in Vegas learning more about Catalyst, the Downtown Project and downtown Vegas in general. You did such a fantastic job organizing and managing the event (down to every last detail!), and made it a great experience for myself and all the other attendees!”

- Anthony Rosen, Independent Contractor in Private Equity

influencers & impact

“Incredible to have met everyone, have this experience together, connect in all the ways we did, where we did, big discussions, ridiculous laughs, inspiration for what’s next and what’s possible. Super thankful to know all the attendees. Huge thanks to Catalyst and Red (Evelyn, Jonathan, Robert, Amanda, Colin and Co.) for making it all possible and making it all happen.”

- Melanie Curtis, Coach & Speaker at MelanieCurtis.com

“HUGE thank you. It was an amazing opportunity to connect with so many brilliant people in a unique environment. I found the Downtown Project fascinating.”

- Heather Hendry, Marketing & Community at Red Academy

SOCIAL IMPACT:#CatalystWeekDTLV Metrics

115POSTS

46USERS

103,363REACH

427,325IMPRESSIONS

memories & moments