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Ciencia uji tv The multilingual videoblog as an opportunity before the new challenges of scientific communication: the case of Ciència UJI TV Dr. Francisco Fernández Beltrán [email protected] Rosana Sanahuja Sanahuja [email protected] Lourdes Pascual Gargallo [email protected]

Ciència UJI TV: a multilingual videoblog to communicate science

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Presentation at the International Conference on Science Communication Hubert Curin, at Nancy (France), of the project of videoblog Ciència UJI TV http://blogs.uji.es/cienciatv/en/

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Page 1: Ciència UJI TV: a multilingual videoblog to communicate science

Ciencia uji tvThe multilingual videoblog as an

opportunity before the new challenges of scientific communication: the case of

Ciència UJI TV Dr. Francisco Fernández Beltrán [email protected]

Rosana Sanahuja Sanahuja [email protected]

Lourdes Pascual Gargallo [email protected]

Page 2: Ciència UJI TV: a multilingual videoblog to communicate science

A NEW SETTING FOR THE PUBLIC

COMMUNICATION OF SCIENCEDramatic rise of the Internet (users & time)

Consolidation of the web 2.0

Expansion of the audio-visual content

The combination of both trends indicates that audiovisual formats are set to dominate the future of Internet communication (Marshall, 2012)

Page 3: Ciència UJI TV: a multilingual videoblog to communicate science

The present and the future

“Visual Networking Index” (Cisco, 2012):

2015 will be 3,000 million Internet users (40% population), with 3 devices with access to the Internet per person and an average bandwidth of 28 Mb/s

The video consumption will reach a million minutes per second, equivalent to 674 days.

Now 75% of consumers use audiovisual communication

Page 4: Ciència UJI TV: a multilingual videoblog to communicate science

Opening new communication routes

Spanish Foundation for Science and Technology (FECYT),

Network of Scientific Culture Units

The objective is not only to bring new knowledge closer, but also to make in an innovative way, so that it can be easily understood by all members of the public and, at the same time, be attractive and interesting.  

Page 5: Ciència UJI TV: a multilingual videoblog to communicate science

Ciència UJI TV videoblog

Page 6: Ciència UJI TV: a multilingual videoblog to communicate science

Ciència UJI TV videoblog

Content: Scientific News, Science Diffusion and Training in Scientific Communication

Multilingual: Spanish, Catalan and English

Wordpress with WPML plugin

61 labels

Page 7: Ciència UJI TV: a multilingual videoblog to communicate science

Ciència UJI TV videoblog

Production system

2 journalists from the UCC+i in co-ordination with the rest of the Communication and Publication Service staff

6 technicians from the Audiovisual Production Unit and with a technician responsible for linguistic advice, translating the content into English and to supervise the texts in Catalan and Spanish.  

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Ciència UJI TV videoblog

For greater content visibility, the videoblog is link to

the Ciència UJI TV section on the Universitat Jaume I channel on  YouTube.

Facebook and Twitter

Spanish platform SINC

Alphagalileo, the European agency

Universitat Jaume I’s own website.

Page 9: Ciència UJI TV: a multilingual videoblog to communicate science

Ciència UJI TV videoblog

From December 2011 to June 2012:

172 videos have been broadcast

66 correspond to the Spanish version

66, Catalan

38, English (60%)

Page 10: Ciència UJI TV: a multilingual videoblog to communicate science

Ciència UJI TV videoblog

Page 11: Ciència UJI TV: a multilingual videoblog to communicate science

Ciència UJI TV videoblog

Page 12: Ciència UJI TV: a multilingual videoblog to communicate science

Good practice proposal Audovisual production increases audience interaction by more than  38%. The number of interactions on social networks goes up from 7.7 to  10.66 for content depending on whether it is information alone or is accompanied by a video.

Interaction space is fundamentally that of social networks.   The highest number of interaction, particularly comments, is on Facebook, followed by Twitter, way ahead of the videoblog itself, which barely receives comments.

Publishing in several languages increases the worldwide audience.

Page 13: Ciència UJI TV: a multilingual videoblog to communicate science

YouTube continues to be the preferred centre of access for audiovisual content.   The majority of hits come from the YouTube channel, as the videos need to be available not only via the videoblog, but should be accessible from the main worldwide browser for audiovisual content.

The broadcasting of content has to be done via as many sites as possible in order to increase the audience.   Simply publishing the audiovisual content on the blog alone is not enough, but should be supported by its publication on YouTube and its broadcasting via social network sites.  

Page 14: Ciència UJI TV: a multilingual videoblog to communicate science

Thanks

http://blogs.uji.es/cienciatv/