Coldwell Banker#1 IN COLORADO

In Colorado, Coldwell Banker is a family

of professionals dedicated to creating

exceptional real estate experiences for our

customers and communities through the

passionate delivery of truly

remarkable service.

We pledge to promote a fun, fulfilling and

respectful environment, one that is open to

change and innovation, providing personal

growth opportunities for all.

We pledge to deliver truly remarkable service.

Our Commitment…

COLORADO

As the number one real estate company in Colorado and throughout the United States, Coldwell Banker Residential Brokerage represents hundreds of buyers and sellers throughout the state and across the nation, every day.

Our powerful connections, together with our unmatched marketing resources, make it easy to see why no other company is better equipped to give your home the most competitive possible exposure and deliver more potential buyers to your front door. We’re proud so many people put their trust in us and we look forward to proving our reputation with you.

Coldwell Banker has 16 convenient locations servicing the front range of Colorado.

NUMBER ONE IN COLORADO

Welcome to Coldwell Banker Residential Brokerage

One out of every nine

homes sold in the

United States involves

a Coldwell Banker

Sales Associate

Where Home Begins…

The Selling Process

Your Perfect Partner

Come Soar With Us…

COLORADO

Why List with Coldwell Banker

*Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by the U.S. Coldwell Banker® franchise system for the calendar year 2011. $USD. **Ultimate Homes Lists Most Expensive Homes in U.S., July 2011 ***Forbes.com – January 14, 2011. Market Comparison Data fi lter : Sales Price: $500,000-$100,000Prop. Types: SFH Condo TwnHm Areas: Adams (5579), Arapahoe (8387), Boulder - IRES (3590), Denver (9589), Douglas (5248), Larimer - IRES (4848), Broomfi eld - IRES (435), Jefferson (7032). Days on Market (DOM). List Price to Sales Price (LPSP).

8.2%Share

156DOM

91.5%SPLP

7.6%Share

132DOM

93.5%SPLP

6.8%Share

123DOM

94.8%SPLP200

400

600

800

Sotheby’s Re/Max Alliance

9.1%Share

126DOM

94.7%SPLP

#1 DOM - Days On MarketSPLP - Sale Price vs. List Price

UnitsSold

Kentwood Coldwell Banker

#1 IN THE LOCAL LUXURY MARKET SHARE#1 IN THE ENTIRE COLORADO MARKET

1. Colorado’s Market Leader

2. America’s Top Brokers

3. Unparalleled Marketing Exposure4. Global Connections5. International Reputation6. Local Community Involvement

P2JW174000-0-D007D0-1--------FL

THE WALL STREET JOURNAL. FL,SA Friday, June 22, 2012 | D7D

2012 Dollar Volume and Units SoldB = BILLIONSM = MILLIONS

Denver Business Journal “The List” Sept. 6-12, 2013. April 2013, RISMedia’s Real Estate “The 2013 Power Broker Report”

Re/MaxBoulder

$620 M

$1.71 B

$2.24 B

$1.73 B

$1.20 B

$1.08 B

$3.23 B

TheKentwood Company

Coldwell Banker

Residential Brokerage

Re/Max Alliance

Re/Max Professionals

The Group Inc.

Fuller Sotheby’s

International Realty

Helping Others…It’s What We Do

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Your Agent’s Commitment To You

As a full-service Sales Associate, your Coldwell Banker Residential Brokerage professional will handle the complexities of your transaction so you have peace of mind throughout the process. Here is a look at the duties your Sales Associate will perform on your behalf…

WE SET THE BAR. THEN RAISE IT.

Expert Guidance• Provide a marketing strategy, a competitive market

analysis and recommend an appropriate list price for the sale of your property

• Market your property to buyers and other Agents utilizing all possible, appropriate methods

• Make recommendations as to staging, potential repairs and cleaning your property, in order to make your home more attractive to buyers

• Suggest quality professionals, including attorneys, handymen, stagers and inspectors

• Guide you in making informed decisions leading to a satisfactory sale

• Present and respond to all offers in a timely manner

• Negotiate the best price and terms possible, always keeping your specific needs in mind

Responsiveness• Act in good faith at all times• Obey your instructions• Return all calls and emails promptly

Accounting• Receive and monitor all earnest money• Receive and deliver all documents in a timely manner

Loyalty• Place your interests above all others• Keep your personal information strictly confidential

Disclosure• Ensure that all parties in the transaction are fully informed about any material facts that

may affect the transaction

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The Selling Process

You decide to sell

Select a Coldwell Banker Agent to represent you

The Coldwell Banker Agent educates you on

the selling process

Discuss market momentum

Coordinate marketing

Conduct showings & provide feedback

Attract qualified buyers

Receive offer and begin negotiations

Handle contract administration

Recommend attorney

Set and attend home inspection

Monitor final loan approval

Set up final walk-through

Attend closing

Moving day

Coldwell Banker Premium or Previews

International MarketingMLS

Brochures/mailings

Internet websites

Description with photos

TV spot

Yard sign

Start

Finish

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Where Buyers Come FromWhile buyers use a variety of information sources to learn about homes for sale in their target neighborhood, we know that the vast majority will discover your home with the assistance of a real estate professional and the Internet. That is why Coldwell Banker Residential Brokerage offers a powerful combination of expert real estate representation and a dominant Web presence.

WHERE BUYERS COME FROMWhere Buyers Found the Home they Actually Purchased

Source: 2012 National Association of REALTORS® Profile of Home Buyers and Sellers.

Internet BuilderAgent Newspaper

Yard Sign SellerFriend Magazine

35%Agent

40%Internet

11%Yard Sign

6%

5%2% 2% >1%

WHERE BUYERS SEARCH FOR PROPERTYInformation Sources Used in Home Search

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Evaluating the CompetitionPRODUCT VS. COMMODITY

The traffic previewing your home during the first 21 days on the market When the home is first introduced to the marketplace and we have created a perception of value, we will see the heaviest traffic. These buyers are our best buyers. Why? Because they are already working with the broker population, they are typically seasoned buyers, they have seen all of the inventory, they may have lost other homes in multiple bid situations, and they are typically prepared to step up to the plate and make an offer. If the positioning has created a sense of urgency where more than one buyer wants the property, they will be asking the questionS, “What will it take to get this house?” and “What do I have to do to take it off market?”

The importance of market positioning

Product

Example: Gardenburger spent 2/3 of its advertising budget on SuperBowl ad and created an overnight success

Seller establishes priceDirect relationship to advertising and marketing of product

Commodity

Example: Have you ever seen an ad for the sale of gold or IBM stock?

Seller establishes valueNo relationship to advertising

After the first week we will begin to see the traffic taper off. These buyers do not have that same sense of urgency the first wave of buyers had. They are not as excited, and these buyers are asking the question, “I wonder what this property is worth.” By the time we enter the third week of marketing, the showings will have dropped off dramatically. These are buyers just entering the market and not ready to make decisions—they are not educated, nor experienced in the process. They have just started their home search adventure.

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Strategic Pricing for the Best Exposure and Results

If the asking price of a property increases beyond fair market value, the market of potential buyers decreases dramatcally.

15%Over Market Value

20%of the Buyers

10%Over Market Value

30%of the Buyers

5%Over Market Value

50%of the Buyers

Fair Market Value

95%of the Buyers

IF THE ASKING PRICE IS: THE PROPERTY APPEALS TO:

POOL OF EDUCATED BUYERS

BUY

ER S

HO

WIN

GS

TIME ON MARKET IN WEEKS

Marketing M

atters

Expect The Best

COLORADO

What Makes Our Marketing Different…The Coldwell Banker exclusive marketing system is designed for sellers who understand the power of effective property marketing, something which Coldwell Banker is famous for. Your Coldwell Banker real estate professional is backed by the finest team of marketing specialists trained to complete each step ensuring your property receives the maximum exposure.

Our Exclusive Marketing Tools Include:

• High Quality Professional Grade Photography – It all starts with great images which is why we will arrange to have one of our preferred photographers capture 20 high quality, professional-grade images that best showcase your home for primetime marketing and advertising.

• A Featured Advertisement in Colorado Homes & Lifestyle Magazine – CH&L is mailed to 32,500 paid subscribers and read by nearly 97,000 readers (per issue) as well as more than 14,000 online viewers. Each subscriber has an average net worth of $1.6 million! Studies show that 34% of CH&L readers plan to buy or build a home in the next 18 months. No other Colorado publication offers you access to this critical mass and demographic. It’s no wonder Coldwell Banker sells more homes than any other real estate company in Colorado.

• Just Listed Announcement Cards – We will produce and mail a professional quality “Just Listed Card” to 50 homes surrounding yours announcing to friends and neighbors your home is on the market. Direct mail is an “age-old” favorite

that gets results.11780 Perry StreetWestminster, CO 80031

A NeW WOrld NeighbOrhOOd With AN Old WOrld Feel

985 PRESTON COURTCASTLE PINES VILLAGE, COLORADO

www.2344TOwERINGTREES.COm

OffERED AT

$695,000

Erica Chouinard RealtoR, BRokeR associate

720.233.6481 cell 303.409.1300 office

eRica@DenveRcoHomes.com

www.myDENVERCOHOmES.COm

DENVERCOHOMES.COM

e-pro

• A Professionally Produced 30 second TV Spot and YouTube Spot – Your listing will be seen by millions of potential buyers on TV Sunday mornings at 9:00 am following a highly acclaimed national home improvement show on Colorado’s own Channel 2. We’ll also post it as a YouTube video and stream it online 24/7 on the top real estate and social media sites in the world.

COLORADO

• Property Brochures – We will design and professionally print a gorgeous full color, UV coated property brochure that is sure to surpass your expectations and establish your home as a must-see property.

• “Showcase Enhanced” on Realtor.com – With our exclusive “enhance” technology, your property will get the increased traffic it deserves on this leading real estate website. With tools like “Showcase Enhance” we make it easy to market and list your property until it is sold.

• CB Mobile Brochure is our exclusive alternative to the “traditional” brochure – Thanks to our cutting edge smart phone technology, CB Mobile Brochure sends a text message directly to any prospective buyer’s mobile device packed with information, including HD quality photographs and streaming video all in a matter of seconds. Best of all, as your Realtor, I get a text message notifying me a buyer is interested as well.

• ePostcard Announcing Your New Listing – Through our exclusive CB Direct Connect contact management system we will quickly send your listing to other real estate Agents and hundreds of prospective buyers via email. Your property’s information can be quickly sent and exchanged, increasing your opportunity to get your home sold.

Showcase Enhanced

Every Listing. Everywhere. Every Day. Until It’s Sold…

COLORADO

Unmatched Social NetworkCONNECTING SOCIALLY WITH TODAY’S BUYERS

Coldwell Banker Residential Brokerage is the most followed real estate company in social media and for good reason—we have an impressive array of social media tools designed to engage, entertain and connect with today’s home buyers and drive those leads directly back to our websites, further exposing your property. Our social network includes:

CBColoradotabletalk.wordpress.com

twitter.com/cbmarketingwest

facebook.com/CBColorado

linkedin.com/in/cbmarketingwest

gplus.to/CBMarketingWest

pinterest.com/cbmarketingwest

youtube.com/coldwellbanker

youtube.com/CBRBColorado

Forever blazing the trail,

Coldwell Banker was the first

national real estate brand to launch

their own YouTube channel, Coldwell

Banker On Location™, which now

has more than 4 million video views

worldwide.

COLORADO

Our Exclusive Websites

ColoradoHomes.com

ColdwellBankerPreviews.com

ColdwellBanker.com

COLORADO

eMarketing Analytics ReportSEPTEMBER 2012 | COLDWELL BANKER RESIDENTIAL BROKERAGE | COLORADOHOMES.COM

©2012 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Coldwell Banker Residential Brokerage Office Is Owned And Operated by NRT LLC.

Source: Google Analytics unless otherwise noted. 1 Realtor.com 2 Trulia 3 Zillow 4 LeadRouter

We Set The Bar And Then We Raise It…

COLORADO

Where Do Coldwell Banker Listings Appear?Everywhere.

Through Web syndication our listings are featured on more than 600 websites around the globe.

Driving More Buyers To Your Home…

COLORADO

Rapid Response TechnologyTIMING IS EVERYTHING

Before we changed how the industry looks at technology, almost half of the online inquiries made to Sales Associates went unanswered. It is our guarantee that a Coldwell Banker Residential Brokerage Sales Associate will respond to buyer inquiries within 15 minutes—now, that’s service.

When surveyed, 93%

of buyers felt a Sales

Associate’s speed of

response was very

important—second only

to their knowledge of the

buying process.

Your property is exclusively marketed on the top-rated real estate websites.

Potential home buyer finds your property online and requests additional information.

The Coldwell Banker HOMEBASE intouch system is activated and captures the lead.

HOMEBASE intouch notifies your Coldwell Banker Agent in a matter of seconds.

The Coldwell Banker Agent contacts the consumer directly to deliver rapid response service.

1.Step

Step

Step

Step

Step

2.3.4.5.

NEW

COLORADO

#1 in Relocation

RELOCATION AND REFERRAL SERVICES

Coldwell Banker Residential Brokerage has access to relocating buyers through our unsurpassed network, helping to bring more buyers to your home than any other brokerage.

We do this through:• Our more than 82,000 Sales Associates and 3,100

offices in 50 countries worldwide• We are the principal broker for Cartus

Relocation, the largest relocation company in the world

• Serves over 50% of the Fortune 100 companies

• Moves more than 140,000 customers annually

• Has over 55 years of relocation industry experience• Well-qualified relocation buyers with relocation

benefits that are preapproved and ready to buy now

• Corporate relocation departments of some of Colorado largest companies

Referrals from these relocation resources provide us with qualified buyers who will be among the first to learn about your home.

About C

oldwell B

anker

We Never Stop Moving

COLORADO

History of Coldwell Banker

What happens when all the very best real estate companies come together…

COLORADO

The Most Successful Real Estate Companyin Colorado AS SEEN IN THE DENVER BUSINESS JOURNAL

For Internal Use Only.

COLORADO

YOUR BUYER COULD BE ANYWHERE. THAT’S WHY WE’RE EVERYWHERE.

Your Partner to the World

Global presence: 51 countries/3,100 offices Over 100 years providing real estate services$178 billion in sales volume in 2012

2012 Total Dollar Volume Sold

Based on performance of brokerages ranked in REAL Trends Top 500 firms, reported May 2013 for FY 2012

Here’s a look

at how the top

brands truly fared

on the RealTrends

Top 500.

Re/MaxReal Estate®

$59.6 B$61 B

Keller WilliamsReal Estate®

$52.1 B

Prudential Real Estate Affiliates®

$140.1 B

Coldwell Banker ResidentialBrokerage®

No Other Real Estate Company Does More…

COLORADO

Coldwell Banker Cares-Colorado Shares

As the leading real estate company in Colorado, it is our pleasure and commitment to give back to our local communities. Each year, we donate tens-of-thousands of dollars, truckloads of food, clothing and school supplies; plus, we volunteer our time and resources to help the less fortunate in our community. Our commitment to touch as many lives as possible and help make a difference in our own neighborhoods along the Front Range is all part of our ongoing dedication and testament that Coldwell Banker Colorado Cares!

Statewide clothing drive to support our troops

$15,000 donation in Berthoud

This says it all! We are a proud supporter of Bike Denver, the area’s

bicycle advocacy organization

Coldwell Banker cycling team raises money for cancer research

Annual Coldwell Banker food drive in Southwest Denver

We help over 1,000 at-risk, abused and neglected children each year through the Rocky Mountain Children’s Law Center

$50,000 donation to Habitat for Humanity

Building the American Dream in Fort Collins

Giving back to our local communities by providing charitable contributions and

volunteer support is a top priority

Resources You Can Count On…

Resources

Making Real Estate Easy

Handling The Details…

COLORADO

Power Of Three

Average Days on the Market Percent of Sell to List Price

With a Home

Protection Plan by AHS

Without a Home

Protection Plan or with a

competitor’s warranty

127

150

Without a Home

Protection Plan or with a

competitor’s warranty

With a Home

Protection Plan by AHS

95.18%94.55%

Coldwell Banker Home Protection Plan

Guardian Title

Our excellent title company partner is known for their exceptional personal service provided with the utmost technical efficiency. They provide full title and escrow services for residential, commercial, new construction, refinance, REO and short sale transactions. Serving Colorado real estate buyers, sellers and agents since 1995.

Their strength and stability is provided from 16 Colorado convenient locations.

Coldwell Banker Mortgage

Coldwell Banker Mortgage is ranked in the top 10 nationally for loan origination with a focus on customer service.

This is a mortgage company proud of its competitive rate structure and low closing costs programs.

Using the latest technology further enhances their history of quick loan approvals, often delivered in 48 hours!

Make your home buying experience easier from start to finish and gain an advantage over other buyers by getting a same day loan decision in as little as 20 minutes.

1

2 3

Help sell your home faster and for more money with a home warranty

COLORADO

Setting the Stage for Your Home

The following “staging tips” by award-winning interior designer Lorna Oppenheimer will help your home look its very best.

• Check the visibility of your house numbers; repaint or polish if necessary• Create an inviting walkway by adding color with annuals and a new doormat to

brighten your home and welcome buyers• Open windows every day (if appropriate) to let in fresh air and appeal to buyer’s

sense of smell by creating an inviting feeling by lighting candles or baking• Sharpen the look of your rooms by paying attention to detail—polish knobs and

handles and replace lights in bathrooms and kitchen as necessary• Create a focal point in your entryway by adding a picture, lamp or plant• Remove furniture to make rooms appear larger and allow for a clear traffic pattern• Unify the accent pieces and details in your home—replace old lampshades,

bedspreads and bath towels and coordinate matching area rugs, pillows and candles throughout all rooms

• Try to make a child’s room minimally personal and make sure it is safe• Test your doorbell to be certain it is in good working order• Move your best pieces of furniture toward the front of each room and your least

attractive pieces toward the back• Hang all pictures on the low side and hang mirrors across from windows that get a lot

of light or have a view• Place plants and fresh flowers in rooms to add vibrancy and freshness• Use big, bright or bold accessories to draw attention to important areas of

the room

Rachael Boling Photography • Linda McDougald Design | Postcard from Paris Home

COLORADO

Making the Magic Happen

Preparing your home for showings:

• Open drapes and curtains before prospective buyers arrive. Make certain the temperature is comfortable

• Turn on all lights, especially at night, to highlight your home’s amenities• Set your dining room table for a decorative appeal• Keep pets out of the way temporarily unless they are quiet and well behaved• Playing very soft background music is acceptable, but blaring stereos, radios, televisions

will impede discussions• Never apologize for the appearance of your home. After all, it’s been lived in. Let your

Coldwell Banker Agent react to comments• Plan on vacating during showing period. Potential buyers may feel like intruders and

hurry through your home if you are there

Rachael Boling Photography • Linda McDougald Design | Postcard from Paris Home

Nobody Sells More Real Estate than Coldwell Banker.

{For 15 Consecutive Years}

Coldwell Banker #1 in Colorado...Again!

Denver Business Journal “The List” Sept. 6-12, 2013. April 2013, RISMedia’s Real Estate “The 2013 Power Broker Report”

ColoradoHomes.com

Re/MaxBoulder

Re/MaxAlliance

TheKentwoodCompany

ColdwellBanker

ResidentialBrokerage

Re/MaxProfessionals

The GroupInc.

FullerSotheby’s

InternationalRealty

$620 M

$1.08 M

$1.20 M

$1.71 B$1.73 B

$2.98 B

$3.23 B

1,48

2 U

nits

4,19

9 U

nits

1,920

Uni

ts

5,8

58 U

nits

11,3

78 U

nits

10,9

69

Uni

ts

3,27

2 U

nits

©2014 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Coldwell Banker Residential Brokerage Office Is Owned And Operated by NRT LLC. Real estate agents affiliated with Coldwell Banker Residential Brokerage are independent contractor sales associates and are not employees of Coldwell Banker Real Estate LLC, Coldwell Banker Residential Brokerage or NRT LLC.

ColoradoHomes.com | 303.409.1500

Boulder2700 Canyon Blvd.Suite 200Boulder, CO 80302 303.449.5000

Colorado Springs2075 Research ParkwaySuite B Colorado Springs, CO 80920719.550.2500 Conifer25997 Conifer RoadSuite CConifer, CO 80433303.816.7500 Denver Central 600 Grant StreetSuite 900 Denver, CO 80203303.320.5733

Denver West141 Union Blvd.Suite 200Lakewood, CO 80228303.980.1177

Devonshire-Cherry Creek200 Fillmore AvenueSuite 300Denver, CO 80206303.758.7611

Devonshire North2580 E. HarmonyFt. Collins, CO 80526 970.223.2300

Evergreen 30810 Stagecoach Blvd.Suite 101Evergreen, CO 80439303.674.6667

Fort Collins2580 E HarmonyFt. Collins, CO 80526 970.223.6500

Longmont600 Airport RoadSuite JLongmont, CO 80503303.772.7478

Loveland 100 West 29th StreetLoveland, CO 80538970.667.2707

North Metro12110 N. Pecos StreetSuite 100Westminster, CO 80234 303.235.0400

Parker18801 E. MainstreetSuite 250Parker, CO 80134303.841.5263 Pueblo503 N. Main StreetSuite103Pueblo, CO 81003719.550.2500

Southeast Metro-DTC8490 East Crescent ParkwaySuite 100 Greenwood Village, CO 80111303.409.1300

Southwest Metro-Highlands Ranch9088 S Ridgeline Blvd.Highlands Ranch, CO 80129303.779.9501

The Real Estate Leader Since 1906Coldwell Banker Residential Brokerage Offices