Commercial DisseminationThe Role of Publishers in Fostering Innovation in STEM Education

Dan SayreJohn Wiley & Sons, Inc.February, 2010

Cite as: Sayre, D., (2010). Commercial Dissemination: The Role of Publishers in Fostering Innovation in STEM Education. Presented at the Workshop on Disseminating CCLI Innovations: Arlington, VA, February 18-19, 2010.Unless otherwise specified this work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License (creativecommons.org/licenses/by-nc-sa/3.0/us/)

CCLI Goal

• to stimulate, evaluate, and disseminate innovative and effective developments in undergraduate STEM education through the introduction of new content reflecting:▫ cutting edge developments in STEM fields▫ the production of knowledge about learning▫ and the improvement of educational practice

• All CCLI projects need to contribute to: ▫ The STEM education knowledge base▫ Building the STEM education community

Dissemination Plans should …

▫ Define a plan to contribute to knowledge base▫ Address broader impacts▫ Collaborate, form partnerships, build

community

… and answer key questions:▫ How will others find out about your work?▫ How will you interest them? ▫ How will you excite them?

Develop and Disseminate:

If you build it ... will they come?

Wiley Goals• The mission of Wiley Higher Education is to help

teachers teach and students learn. We publish educational materials in all media, notably through WileyPLUS, our integrated online suite of teaching and learning resources.

• Enabled by technology and the creativity of our colleagues, we are providing more access to more content to more people than ever before in our history.

The Commercial Model – product and market development

A focus on:• Customer Workflow

▫ What actions do your customers perform in completing their work, and where do they encounter difficulty?

• Competitive Market Analysis▫ What other products meet your customers’ needs and

what need do they leave unmet?• Product Design

▫ how will the innovation be used in the context of what your customer already does?

Product and Market Development Tools• Peer review• Focus groups (live and/or virtual)• Surveys• Interviews• Workshops• Class Tests• Peer to peer coaching (WFN)

The process of assessing market needs and developing products to meet those needs proceeds concurrently with a process of identifying and building relationships with customers most likely to respond to those products.

Innovation case: WileyPLUS

Closing the gap• Dissemination succeeds when

innovations are implemented in practice

• Barriers and challenges remain:▫ Inertia▫ Faculty resistance to change▫ Switching costs▫ Accelerating pace of change

• Commercial firms can bring resources and expertise to address them

dsayre@wiley.com

Cite as: Sayre, D., (2010). Commercial Dissemination: The Role of Publishers in Fostering Innovation in STEM Education. Presented at the Workshop on Disseminating CCLI Innovations: Arlington, VA, February 18-19, 2010.

Unless otherwise specified this work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License (creativecommons.org/licenses/by-nc-sa/3.0/us/)