Contextual Enquiries & ObservationsKyle Morris

Contextual enquiry

Why use contextual enquiry?

InterviewsCard sorting

Competitor analysis

Usability reviews Focus groups

Usability testingPersonas

Desk research

Heuristic evaluation

Contextual enquiry

Task analysis

How to do a contextual enquiry…

Observer acts as apprentice

User is the Expert

InsightWhat is (and isn’t) important to the user?

ContextWhere will it be used?

EnvironmentWhat is the user’s working environment?

DiscoveryDon’t just listen, watch!

AccurateObserving users in their natural

surroundings provides more accurate results

…..