Avengers: Age of Ultron

By Jono and Spendog

Teaser Trailer #1- Published on October 22nd, 2014 but the actual movie was not released until 23rd April in the U.K. This teaser trailer currently has around 80 million views which shows that a lot of people were aware of it so the teaser was successful in its purpose.

Pre-Production Information

In June 2014 the IMAX announce that the film would also be released at IMAX 3D. Actors such as Tom Hiddleston and Idris Elba were added to the cast following the principle of photography. However Hiddleston's scenes did not make the final film as the director didn't want the film to be ‘overstuffed’. Whedon the director of the film explained that Elba and other actors made the theatrical cut as they were exploring the psyches of the Avengers from Scarlet Witch’s power. In early April 2015 Wheldon announced that the film would not have post scene credits in the film.The script was written in 2013 and filming started in early 2014. At the prmier of Iron Man 3 Wheldon admitted that he had met with the actors, starte

Film Press ReleaseAccording to ComicBookMovie, Warners Bros Russia announced that the first trailer for Avengers 2 will be attached to Christopher Nolan's Interstellar, which will hit theaters on 7 November 2014. Although it was eventually released earlier. In October 2011 Kevin Feige (President of Marvel Studios) announced that they were starting to think about a second Avengers film. The first thing to come out was the teaser trailer shown at the start of the presentation.

Front Cover - Poster - Release Date

Front Cover This is the front cover for the film. It has one more character and a lot more actors name on compared to the film poster. It is also showing the rating that is a 12. It’s still got the institution name on it.

Film PosterThis is showing the 3 main characters and the actors names, it also shows the release date. Its showing the different ways that you can watch the film in 3D and realD. It also shows who that Marvel are the institution that made the film.

· historical context - any info about the background of the film

· General facts - release dates in UK, US - Production Company, Distribution Company, Director, Cast, Production costs, Marketing costs

· Institutions -The main institutions involved - production, distributor (what else have they produced, distributed) what is their tv involvement? examples of programmes what is their online involvement? what is their film involvement

ProductionMarvel studios announced that they will be filming the key elements of their movie in Seoul, the capital of South Korea. Bringing production of this significant motion picture to Korea will create jobs for local extras, crews and vendors which will benefit the local film industry in South Korea. "South Korea is the perfect location for a movie of this magnitude because it features cutting-edge technology, beautiful landscapes and spectacular architecture," said Kevin Feige, President of Marvel Studios and producer of Marvel's "Avengers: Age of Ultron." In addition to South Korea, Avengers: Age of Ultron includes locations in London, United Kingdom, where the production will be based, as well as Johannesburg, South Africa; and Aosta Valley, Italy

· MARKETING - this is a crucial section as a lot of the questions in the exam will cover this area. If you can find out the marketing budget great if not just focus on how much marketing there was. Any differences between countries?

· Posters, billboards, press, radio and tv interviews. Show clips - mention all of them.

Merchandise

In terms of merchandise there is a lot of products to choose from. T-shirts for both men and women of all the different characters in many different sizes ranging from $9-$25. There is also action figures of each character. Along with the action figures, Lego have also got involved and made a Lego Avengers game.

Target Audience

The obvious target of the film is major Marvel fans. The people who have read the comics and are now saying their favourite characters on the big screen. Avengers Age of Ultron appeals to a vast majority of these fans as it has a lot of the fan favourite super heroes such as Captain America and Iron Man. The posters and trailers show that the film is aimed for teenagers and above in particular males because it shows a lot of violence and boys are more typically into superheroes. In every trailer it seems as though it is filled with fighting and explosions. They are trying to make the film seem as exciting as possible to attract in particular their target audience.

Online Presence

Upon research, we have found a lot of different facebook pages and fan websites devoted to this film. One of the pages made by a fan on Facebook actually has nearly 4000 likes. A website dedicated to the movie is also quite popular and has a lot of information on it http://www.avengersultron.com/. There is also a load of websites filled with loads of different games to do with the Avengers. All of these different website show that the movie definitely had a big online presence which would increase the amount of people that know about the film.

Cross Promotion and Golden Trailer Awards?

Although it did not win any Golden Trailer Awards, the movie was nominated for ‘Best Motion/ Title Graphics’ for the announcement trailer ‘Reveal’.

In January 2015, a featurette focusing on Ultron was shown at Samsung's "Night With Marvel" event at the 2015 Consumer Electronics Show (CES). Also at CES, Samsung revealed a selection of hardware inspired by the Avengers films, as well as a simulation of Avengers Tower via its Gear VR virtual reality device.A second trailer premiered on ESPN on January 12, 2015 during the broadcast of the 2015 College Football Playoff National Championship.Mendelson enjoyed the trailer, but wished it did not reveal as many story elements as it did. However, he added, "the marketing thus far [for the film] has been far superior to much of what sold The Avengers three years ago, both in terms of the specific footage and the artistic choices being made... I'm sold, and I imagine most of the general moviegoers are already onboard too."

· Box Office figures in US and UK/around the world

Exhibition and ExchangeAvengers Age of Ultron came out in cinema first in America on 1st May and then on 23rd April 2015 in the U.K. Avengers Age of Ultron scored the second-biggest domestic opening in history on its first weekend, kicking off summer blockbuster season with a mammoth $187.7 million debut. Although a completely different film, its main competition was Fast and Furious 7 which came out in cinemas around the same time. Available for 3D Digital and Digital HD on September 8 and on Digital SD, 3D Blu-ray Combo Pack, Blu-ray, DVD and VOD October 2 2015.