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  • 1. Magazine analysis

2. Masthead: the title is portrayed behind the main image yet is still bold. This is due to its stark red colouring and shattered glass effect of the text. This instantly recognisable title blatantly draws the eye towards it even in the colourful chaos of this particular cover. Layout: the entire cover is seemingly dedicated to its main heading with every subheading being referential towards the covers centre. By asking the reader but whats number one? then including the different bands and artists around the border, implies a question posed to the reader asking them which one of these is number one? It draws more attention to the already excessive title, cementing it as the sole focus of the cover. Colour: the main focus of the magazine uses the odd colour choices of purple and yellow, two colours that directly contrast each other on the colour wheel. This interesting choice forces the focus towards the magazines centre. This deliberate chaos solidifies the magazines aesthetic of an abrasive violent form of media and music. This obviously is fitting with the themes behind the rock genre of music and is heavily associated within the magazine cover. Exclusivity: the competition offered within this magazine is very indicative of its sought inclusive fan base. By offering the readers a meal with the band you me at six it invites them into a private club to entice the shopper to buy the magazine it creates a exclusive impression around the magazine. As if buying this magazine allows you into a secret club only select people can join. This is particularly potent due to rock musics inherent cult-esc nature in which people of similar tastes join together to appreciate it together. Sub-heading: the subheadings all compliment the main heading by giving subtle indirect answers to the question it poses. However, they also serve a double meaning while they answer the question posed they also give notice of the magazines contents. 3. The colour scheme :uses a white, black and yellow base with small splashes of vibrant colours such as acid blue and a pink. the colour additions are both interesting, while the blue draws attention to the masthead by using the contrasting combination of yellow and blue. It also compliments the main image by copying and tweaking its colour pallet into a paler yet more vibrant version of the blue white mixture. The use of pink is also interesting, it is attempting to encapsulate the yellow & pink colour theme of the punk era. The combination seams to be imitating the sex pistols (in)famous album never mind the bollocks seen to be indicative of the punk movement. Masthead: it uses the typical kerrang! logo which some relevant information. What makes it interesting is the style of the title band. It has the appearance of being spray painted on top of a painted strip. The spray paint factor implies the magazines typical demographic . This stereotypically youth-like activity shows how the magazine is youth focused and wishes to appease them .the spray paint effect would seam out of place in a more adult music magazine such as Q. Editors note: this seemingly small footnote to the contents is incredibly revealing. The magazine offers a way for the reader to directly engage and listen to the editor, this seemingly removes all barriers between the two and makes the magazine once again seam to be a informal chat between best friends. The editor also promotes the exclusivity aspect of the magazine which is enhanced by the language used for example, our exclusive best of the year CD. For another, what youre holding is a big, weighty tribute to the brilliance of pop-punk. this simultaneously promotes the CD and thus the magazine but also uses to informal language to once more increase the bond between reader and writer. Subscription: the magazine attempts to pull people into its subscription service thus creating a captive audience of people who are buying every issue of the magazine for a set amount of time. This of course speaks volumes for the magazines attempts to create a element of exclusivity and is inviting the reader to join in on it. This is enhanced as the magazine is also offering a free book about Dave Grohl to further entice the reader to buy a subscription Contents: is pushed to the left had side barely taking up a third of the page. It implies the magazines emphasis on the individual artist in place of general content within the magazine, this is because the artists and articles associated with such are displayed predominantly across the other two thirds of the page instantly drawing the readers eye to them over the actual contents. However, when you finally get around to looking at the contents you find it uses a very informal style of writing. For example, we are in the crowd it implies a friendship between the reader and the writer as if the writer is a friend telling the reader about this cool new band he found out about and is inviting you his best friend ever into this secret little following. 4. the title of the double page spread is very eye catching do to its bold nature and placement in the page. It lays out the theme of the pages as being a large open interview in which the big bad legends of rock show a reformation or new way of thinking about rock. This is a strong theme of kerrang, the neo-rock motif is a staple thought the magazine and is encapsulated perfectly within this double page spread. Within the title the emotive words are outlined in bold (alcohol, drugs and dodgy women) it implies a certain level of command from Metallica, if the old gods of rock can treat the business in such a new way then everyone else should change to this new way of rock too. The double page spread also predominantly displays a studio shot medium close up of the band Metallica. The band is following a black colour scheme that is followed thought the double page spread . It is used to portray Metallica as the band they once were the gods of rock image, of which the black colour was heavily used. It brings back memories of the good old days for Metallica and invokes images of the alcohol drug fuelled days full of dodgy women. It emphasises the articles theme of change, if the people identified with alcohol, drugs and dodgy women can change then so can the rest of the bands and fans within the rock sub-culture The double page spread contains a article split in two. The article begins with a contextualised piece almost short story- esc fraction. It allows the reader to engage with the character who just so happens to be part of Metallica. By reading this odd little snippet into his life the reader relates to the character, emphasising the close relationship between reader and band that kerrang offers. The second half is split into a interview with Metallica written in a very informal style as if between friends. Once again showing off the close reader band relationship kerrang gives . 5. Masthead: uses a simple Ariergard Rondo Heavy, using only capital letters creates a bold effect which is carried thought he magazines layout and colour scheme. Layout: a simplistic design featuring only black white and pink. Using these colours in conjunction creates a very audacious bold style that is immediately eye catching. The colours also fits with the theme of the issue due to punk due to black mixed with a bright colour were prominent during the 70s The actual layout is very reminiscent to the sex pistols never mind the bollocks and definitely borrows elements from its album art in regard to the masthead font and sub headings Main image: the main image seeks to replicate the 70s punk era of music. This is done in numerous ways. For example, it uses an enhanced black and white photo which predominantly shows the clash in full punk dress staring at the camera in a very nonchalant or aloof way typical of the bands style. Date and price: Common convention expected within all magazines hidden away into the cover in a small black font so as not to be intrusive or interfere with the covers art direction The plug: displayed clearly centre of page to draw in the consumers attention. It also uses language like excusive and have to hear creating this illusive effect around the mix tape that only certain members are aloud to listen too. Language:the magazine its self uses language to further its punk theme. The magazine uses destructive phrasing in keeping with its Clash main image and punk theme. For example, crisis and meltdown suggest the violent breakdown or destruction of the kings of Leon band. It attempts to draw a paradigm between the 70s and modern day implying that the era of violent music and punk is not dead and still relevant to this very day. It also states the punk explosion changed music forever saying how punk changed everything. It also draws a nice connection to the violent language used in the kings of Leon sub-heading suggesting this meltdown is just shrapnel from the great punk explosion that has changed everything since. Exclusivity: the magazine uses an excusive element to try to entice the shopper to buy the magazine. For example, tons of unseen photos & Exclusive for every reader it creates a exclusive impression around the magazine. As if buying this magazine allows you into a secret club only select people can join. This is particularly potent due to musics inherent faction-like nature in which people of similar tastes join together to appreciate it together. Sub-heading: play us their new album this imply its is a private show that these two huge stars are playing their new album just for you and the readers of the magazine this links heavily to the magazines exclusivity subject hidden just under the surface 6. the magazine features the unique idea of a band index. It places all the bands feature in the magazine in alphabetical order along the side. This is important as it gives the magazine a emphasis on the bands. By