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Cover Analysis of Clash magazine

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Page 1: Cover Analysis of Clash magazine

Cover Analysis of Clash Magazine…

By Nicole Antonio

Page 2: Cover Analysis of Clash magazine

Firstly, on the cover of this magazine there are no

main cover lines as it just shows Florence And the

Machine and the word “Heavenly”. The text is

appropriate for a music magazine as it shows the

text to be bold and different to other music

magazines. However, this is a contrast to the Rolling

Stone magazine as it has a main coverline and it

also shows other features which will be included in

the magazine. The language is quite simple as the

front cover is mainly of Florence and the Machine

and it covers the entire front cover, however, the

language is basic but effective as it is simple and

intrigues the readers to read about it and as the

language is simple it makes its stand out to other

music magazines.

The mode of address is quite formal as there are no

slang words or abbreviated short words, also there is

no direct address to the audience as there are no

rhetorical questions to involve the reader so it might

not attract customers to buy the magazine.

Page 3: Cover Analysis of Clash magazine

The colour scheme is quite classic and

sophisticated, this is because the blue and

white goes well together and her red hair

breaks the main colour scheme and makes it

bright and makes it break away from the

quite boring white and it is quite eye-

catching. The white colour scheme is quite

noticeable and different to other magazines

and people may say that the colour scheme

is “Clash’s” unique selling point. Also, the

word ‘Heavenly’ can show the white and blue

to be angelic and holy which can relate to

the kind of music it offers in the magazine.

The font in the title is heavy sans serif font

however it looks bold but fun and it looks

quite sophisticated and the white coloured

fonts is normal serif fonts which is simple

but eye-catching and makes the audience

want to read more. Also, as the colours are

simple it makes the cover look effortless

and makes it look timeless and original

which is a comparison to other music

magazines.

Page 4: Cover Analysis of Clash magazine

The layout of this magazine is also quite

simple as the cover is mainly focused on

Florence and the Machine and then it has

the word ‘Heavenly’ on it which shows its

simplicity and the magazine’s originality

as you wouldn’t see any other magazine

with one word on it which is a contrast

to Rolling Stone magazine which has

many coverlines and kickers.

The eye-flow is like a backwards ‘S’ shape

as it starts at the top left and makes it go

down to a backwards ‘S’ shape while going

through the different parts of the cover as

well. Also, the use of the blue space goes

with the colour scheme of white and

makes it look simple and old fashioned but

also original. Finally, the white space also

goes with the theme of the magazine which

is rock and pop and the white contrasts to

the theme of rock as other magazines like

Rolling Stone might use heavy colours such

as red or black.

Page 5: Cover Analysis of Clash magazine

Florence and the Machine who is the model on

the front cover is looking directly at the up from

the camera and has no eye contact with the

camera which can indicate that the magazine

didn’t want to have a connection with the

audience so that the audience could involved

and apart of the magazine itself as they are the

ones buying it and have the control if the

magazine is successful or not. But the effect of

Florence looking up can be linked to the word

‘Heavenly’ as she could be looking up at the sky

and heaven which is linked to the concept of

what the magazine is trying to do.

The barcode position is quite normal and that is where

most magazines place the barcode. Also, it doesn’t grab

away the attention of the reader as it is not covering

the cover lines or near the main image of Florence and

the Machine. On top of the barcode is the price line

which is a suitable place to put it as doesn’t attract the

reader away from the main image as well.

Finally, there is no Strapline

across the top of the magazine

which shows the magazine is

simple and it can catch the

readers attention as it is

effortless and natural which can

be linked to the word ‘Heavenly’.

Page 6: Cover Analysis of Clash magazine

Image Analysis…• The main image of the cover is of Florence and the Machine and the camera shot

being used is a close up of her face and her neck too. The angle is an eye line shot

as he has direct eye contact with the reader. It seems to be set in a studio with a

blue background to match the colour scheme and house style of ‘Clash’ and this can

link to the location as it was probably set in a photo shoot studio to make the image

look professionally done and taken well by expert photographers.

• The Mise-en-Scene is quite simple as it only shows a close up of Florence and the

Machine and there is a blue background which could suggest that he is the only

subject and the main person in this issue of the magazine. Also, the lighting used is a

normal white light on her face to suggest the simplicity of the cover, however it can

show that Florence’s music is heavenly according to this magazine as she writes and

sings inspirational music for the world to hear. Finally, as there is only a close-up of

her face there are no props being used in the image.