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Cover Analysis of Clash Magazine…
By Nicole Antonio
Firstly, on the cover of this magazine there are no
main cover lines as it just shows Florence And the
Machine and the word “Heavenly”. The text is
appropriate for a music magazine as it shows the
text to be bold and different to other music
magazines. However, this is a contrast to the Rolling
Stone magazine as it has a main coverline and it
also shows other features which will be included in
the magazine. The language is quite simple as the
front cover is mainly of Florence and the Machine
and it covers the entire front cover, however, the
language is basic but effective as it is simple and
intrigues the readers to read about it and as the
language is simple it makes its stand out to other
music magazines.
The mode of address is quite formal as there are no
slang words or abbreviated short words, also there is
no direct address to the audience as there are no
rhetorical questions to involve the reader so it might
not attract customers to buy the magazine.
The colour scheme is quite classic and
sophisticated, this is because the blue and
white goes well together and her red hair
breaks the main colour scheme and makes it
bright and makes it break away from the
quite boring white and it is quite eye-
catching. The white colour scheme is quite
noticeable and different to other magazines
and people may say that the colour scheme
is “Clash’s” unique selling point. Also, the
word ‘Heavenly’ can show the white and blue
to be angelic and holy which can relate to
the kind of music it offers in the magazine.
The font in the title is heavy sans serif font
however it looks bold but fun and it looks
quite sophisticated and the white coloured
fonts is normal serif fonts which is simple
but eye-catching and makes the audience
want to read more. Also, as the colours are
simple it makes the cover look effortless
and makes it look timeless and original
which is a comparison to other music
magazines.
The layout of this magazine is also quite
simple as the cover is mainly focused on
Florence and the Machine and then it has
the word ‘Heavenly’ on it which shows its
simplicity and the magazine’s originality
as you wouldn’t see any other magazine
with one word on it which is a contrast
to Rolling Stone magazine which has
many coverlines and kickers.
The eye-flow is like a backwards ‘S’ shape
as it starts at the top left and makes it go
down to a backwards ‘S’ shape while going
through the different parts of the cover as
well. Also, the use of the blue space goes
with the colour scheme of white and
makes it look simple and old fashioned but
also original. Finally, the white space also
goes with the theme of the magazine which
is rock and pop and the white contrasts to
the theme of rock as other magazines like
Rolling Stone might use heavy colours such
as red or black.
Florence and the Machine who is the model on
the front cover is looking directly at the up from
the camera and has no eye contact with the
camera which can indicate that the magazine
didn’t want to have a connection with the
audience so that the audience could involved
and apart of the magazine itself as they are the
ones buying it and have the control if the
magazine is successful or not. But the effect of
Florence looking up can be linked to the word
‘Heavenly’ as she could be looking up at the sky
and heaven which is linked to the concept of
what the magazine is trying to do.
The barcode position is quite normal and that is where
most magazines place the barcode. Also, it doesn’t grab
away the attention of the reader as it is not covering
the cover lines or near the main image of Florence and
the Machine. On top of the barcode is the price line
which is a suitable place to put it as doesn’t attract the
reader away from the main image as well.
Finally, there is no Strapline
across the top of the magazine
which shows the magazine is
simple and it can catch the
readers attention as it is
effortless and natural which can
be linked to the word ‘Heavenly’.
Image Analysis…• The main image of the cover is of Florence and the Machine and the camera shot
being used is a close up of her face and her neck too. The angle is an eye line shot
as he has direct eye contact with the reader. It seems to be set in a studio with a
blue background to match the colour scheme and house style of ‘Clash’ and this can
link to the location as it was probably set in a photo shoot studio to make the image
look professionally done and taken well by expert photographers.
• The Mise-en-Scene is quite simple as it only shows a close up of Florence and the
Machine and there is a blue background which could suggest that he is the only
subject and the main person in this issue of the magazine. Also, the lighting used is a
normal white light on her face to suggest the simplicity of the cover, however it can
show that Florence’s music is heavenly according to this magazine as she writes and
sings inspirational music for the world to hear. Finally, as there is only a close-up of
her face there are no props being used in the image.