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Magazine Cover Analysis

Cover page analysis(muskaan naveed)

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Page 1: Cover page analysis(muskaan naveed)

Magazine Cover Analysis

Page 2: Cover page analysis(muskaan naveed)

Vogue is an American fashion and lifestyle magazine that is published monthly in 23 different countries on a monthly basis Masthead

Anchoring Photo

Selling Line/Tag line

Issue MonthPrice

Cover Lines

Cover #1

Cover Lines

Page 3: Cover page analysis(muskaan naveed)

The Masthead

The mast head of the magazine is orange which is giving an extremely bright effect and greatly complimenting the entire page as the

colours used for the background and the cover lines are quite dull .The way the masthead is written boldly is very appetising .The masthead of this cover follows the house style of vogue magazine which is always in serifs hence giving a very elegant look. The use of the colour orange for

the masthead makes it stand out further and also demonstrates co ordination with the colour of the main cover line.

Page 4: Cover page analysis(muskaan naveed)

Selling Line The tag line of this issue is 'Adoring Adele .Since Adele is a very famous personality and many individuals are her fans, they may purchase the magazine because of her .. Her name is what attracts customers and persuades them to buy the magazine and it is marvellous technique for appealing towards the viewers which is why her name is written in a larger font and a bright colour indicating how significantly Adele is featured in this particular magazine. There is a sub selling line that states ‘Hometown girl goes global’ which indicates that the aspect of Adele which is highlighted in the magazine that She is a small home town girl who is making it big and making waves the international world

Page 5: Cover page analysis(muskaan naveed)

The Anchoring PhotoThe Anchoring Photo is a Close up Shot as Adele (the subjects head)has taken up the entire image and the shot clearly shows every minor detail of Adele's face. It is a direct mode of shot as Adele is looking in the camera It is a 2/3 side pose. We can see that the source of light is from the right side .We can see that her makeup is done in a very elegant way and she is prevailing the fashion and makeup trends of the time the magazine was issued. Adele has followed her signature style of the 1960’s.Her eye makeup is done quite elaborately .The makeup artist has focused majorly on making her eyes beautiful by the use of the mascara and the neutral colour of the eyeshade. Just according to the 1960’s makeup, the lip colour is very light hence ensuring that the eye makeup stand out giving a beautifully classic look. Here are a number of images similar to Adele’s makeup from the 1960’s era.

The way the camera is zoomed towards Adele’s face indicates her significance in the entire magazine. Adele's hair have been dyed golden for this cover page depicting that she is a golden personality making the viewer realize how outstanding she is.The golden hair connotes the extreme extent about how passionate,lovable Adele is.

Page 6: Cover page analysis(muskaan naveed)

The cover lines are written in White which gives a quite neutral touch and being in bold makes them more prominent. Choosing white for the cover lines was a marvellous way to break the colour scheme of having an extremely dull blue and an extraordinarily orange tag line and masthead.

Cover Lines

Page 7: Cover page analysis(muskaan naveed)

Bon Appétit is an American based food magazine that originated in 1955 in Chicago

Selling Line /Main cover Line

Masthead

Pug/PuffCover Lines

Barcode

Cover Lines

Cover #2

Puff/Pug

Tag Line

Page 8: Cover page analysis(muskaan naveed)

Magazine Cover General AnalysisThe front page of Bon Appetite is designed in a very unique yet appealing and attractive way. The black and grey background makes the pasta look very attractive and since black and grey are not very bright colors it gives the picture of the pasta the opportunity to pop up in a very attractive and colorful way making all the ingredients prominent and tempting

The way the white dots(garnishing of cheese) symbolize the pleasure of the pasta is outstanding. Unlike many other magazines that have way too many bright colours,I believe that the color scheme chosen for the cover of this magazine is extremely classic and the colors complement one another very well.

This magazine majorly focuses on the best recipes from Italy, Spain and France and the citizens of these countries are very cheerful,lively and full of life which is the colours used for this particular cover page are extremely bright.

Page 9: Cover page analysis(muskaan naveed)

The MastheadThe masthead of this Magazine has letters colored black and white which gives it a formal look. However the red and yellow colored letters brings about some diversity and brightness . For e.g.:- The country names are in yellow. The use of red and yellow gives a bright touch to the masthead and makes it look more appealing. The masthead follows the house style .The ‘o’ and the apostrophe of all Bon appetit magazines differ from the color of the rest of the alphabets of the magazine. The flags of Italy, Spain and France have the color red in common and since this magazine would be featuring the best recipes from these three countries, the colour of the apostrophe and ‘o’ is chosen to be red.There is a tag line underneath the masthead which contributes towards making the magazine unique

Page 10: Cover page analysis(muskaan naveed)

Anchoring PhotoThe subject of the Anchoring Photo of the cover page of this magazine is a plate of pasta. This would have been selected for the anchoring photo as having the mouthwatering and scrumptious on the front cover is an extraordinarily brilliant tactic to attract customers for the magazine who might end up buying the magazine just because of the temptations injected in them by their first sight of the pasta plate.The anchoring Image is a full Shot as it shows the entire pasta along with the plate .However, minor details are revealed through image such as the ingredients and veggies and sauces used. It does not show the surroundings. The viewer cannot assess the location where this shot was clicked though. A red plate is chosen deliberately in order to complement the color of the ingredients brilliantly. For e.g.:-The image would gave looked very dull, boring and unattractive if a light color like white, baby pink or sky blue would have been chosen. The anchoring image proves that the producer of this magazine aims to target food lovers. This magazine majorly focuses on the best recipes from Italy, Spain and France and the citizens of these countries are very cheerful,lively and full of life which is the colours used for this particular cover page are extremely bright.

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Main Cover LineThe tag line of this magazine is ‘Fabulous Pastas'. These words are written in larger fonts as they indicate what the content in the magazine is about. Unlike the cover lines that re in different colour,these words are written in white which is used in the masthead as well indicating what category of food Bon Appetite would be having in that particular month.

Page 12: Cover page analysis(muskaan naveed)

Puffs

Puffs play a significant role on a magazine cover. Having yellow colored puffs of the cover of a magazine with a color scheme of red white and yellow makes it very attractive. The customer would look at the puffs before the cover lines because of the way they are placed of the magazine. The puff next to the pasta plate is following the house style of Bon Appetit. The Puff of this magazine is always a peer shaped. The other puff depicts that this magazine is unique from all the other ones as it is a special travel issue. It was essential to have this characteristic written in a puff otherwise the viewers would not have been aware about the specialty of this issue of Bon Appetit.

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Cover Lines

There are a number of cover lines distributed across the page. The colors of the alphabets of the cover lines differ from one another which symbolize that they are unique and all different topics. These cover lines are demonstrating the different articles in the magazine. Eg;- The five minute appetizer is something different from “Beer Braised Short Ribs’ which is connoted by the different colors used in them.

Page 14: Cover page analysis(muskaan naveed)

BarcodeThe barcode of this magazine is located on the extreme where the background is colored grey .The barcode could not have been located elsewhere on the magazine as it would destroy the customer’s view giving the cover an unpleasant look. Eg:-It would be highly inappropriate to have the barcode in the middle of the cover lines or below the masthead or between the cover lines

Page 15: Cover page analysis(muskaan naveed)

Cover Page # 3Filmfare is an English-language magazine about Bollywood that was established in 1952

Main Cover line

Buzzword

Barcode

Cover Lines

Masthead

Cover Line

Model Credit(given within the cover line)

Anchoring Photo

Issue Month

Page 16: Cover page analysis(muskaan naveed)

The Masthead

The masthead of this magazine is written in bold capital letters with a quite big font size making it clear that it is the name by which the magazine is referred to. Having the masthead in white makes it stand out according to the background which is a combination of the different shades of blue making it look extraordinarily classic. However, the customer can not read the entire masthead as two of its letters are covered by the model's face indicating that this magazine is popular and well-known to such an extent that it can be recognized even if a few alphabets of its name are omitted.

Page 17: Cover page analysis(muskaan naveed)

Anchoring PhotoThe subject of the anchoring photo is a male Bollywood actor,Hritik Roshan. The anchoring photo symbolizes that this model will be featuring in the magazine. The anchoring image of this cover page is a mid-shot .It is also a direct mode of shot as the actor is looking at the camera hence enabling an eye contact wit the viewer and the actor/model. There is a spot light flashed on the model’s face making it look very bright .The dark blue color of the model’s waistcoat connotes that he is of a high status in the industry .The model has a quite solemn and rugged expression on his face .It is more like an after work look .Though the suit he is wearing indicates a formal look, her way he is holding the tie give a little casual look The model of the this anchoring photo is made to pose in an extremely classic and fashionable way. The color of the model’s attire is similar to the colours of the magazine cover’s background which is why the pink tie breaks the color scheme brilliantly and adds a little brightness. However, the image does not go in coordination with the main cover line. The image should have been a private shot such as a shot of the model in his bedroom if the cover line states about a sneak peak into his private space. Though the cover line does state the model in the magazine, having an image of the model on the anchoring cover was immensely significant in order to attract customers and such an attractive image would brilliantly persuade the viewer to buy the magazine

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Main Cover Line/Selling Line The Tag Line of the Magazine is located in huge sized font In white color .It is not even near to the cover lines. As Hrithik Roshan is considered an outstanding celebrity, his name in the tag line is written using a bigger font so it would attract the reader’s attention. The big sized font would ensure that this tag line is the what the reader has his/her first sight on after holding the magazine .Eg :-’An exclusive sneak peak is not written as boldly as the model’s name hence showing the significance of the model’s name which would attract the customer’s attention and invoke desire in the customer eventually reading to the sales of the magazine

Page 19: Cover page analysis(muskaan naveed)

Cover Lines

The coverlines on the magazine page are there to give clues regarding the articles in the magazine.As we can see, the fonts of the cover lines completely differ from one another which indicate that the artciles are not based on one specific genre but ta variety of different types of interesting articles are featured in the magazine.Eg;-The font of “Alia Bhatt’s Food fetish’’ has a bigger font than the other two as reading that cover line would attract more customers than reading about the health Secret.”Ayushmann’s health secrets revealed’’ is not written in capital letters unlike the other cover lines hence prooving that this feature is not likely to convince a customer to purchase the magazine.The topics that have a higher chance of attracting readers are written boldly in capital letters

Page 20: Cover page analysis(muskaan naveed)

Buzzwords The buzzwords on the cover page are located on the corner on the right. Having buzzwords on the magazine is a fabulous method of appeal .The buzzwords are made prominent with exclamation marks and being written bold. The buzzwords are located after the cover line. The buzzwords are an incentive and another reason for an individual to purchase a magazine. For Eg;-An individual may end up buying the magazine by reading about the gifts in the magazine which would not have been possible if it would not have a bold cap sized font located in the corner hence the way they are on this cover .

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Barcode Unlike other magazines the barcode on the cover page is in the middle on the corner on the extreme right making it visible. Majority of the cover pages have their barcodes located in extreme corners