Creating A Spreadable And Sharable Website

Non-boring, Fluff-free Strategies for Marketing andPromoting Your Business

Creating a Shareable and Spreadable Website

David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com

Today’s Game Plan

• Couple Stories

• A Quick History Lesson

• What Is Wrong With a One-Way Website?

• The Case for the Two-Brained Website

• 3 Examples from 3 Industries and Models

• Checklist of Questions to Consider




And now, a quick history lesson…


A One-Way Website (aka. Brochure)


Then Agencies Arrived On the Scene to Make the Brochures “Pretty”


Then Came Web 2.0


So what’s wrong with a one-way website?









So what do we do instead?



The Case for the Two-Brained Website

#1: An Interactive Publishing Platform


What is my website a resourceON?



#2: Your Brochure or Sales Copy


• Can’t I just buy a template?

• Can’t I just make a website myself?

• Can’t I just post all this stuff (photos, video, etc) to Facebook and Twitter?


Negabot Questions


3 Examples from 3 Industries and Models






Here’s a checklist of questions to consider.


What is the FIRST thing I want people to do when they come to my website?



Is it easy to SHARE and SPREAD the material I post?


Is it clear to users how they can contact me?


Am I tastefully tooting my own horn?


Can people visit my website and then easily find me on social networks (if they

choose to)?

How do I keep people coming back?


Is the important stuff above the fold?


Are there calls to action to purchase something (or to take the next step,

whatever it may be)?


Your website is your platform. Your hub. Your house.

Final Thought…


Education

Creating A Spreadable And Sharable Website