1. NO ONEDESERVESTO DIE

2. FACTS ABOUT LUNG CANCER 3. FACTS ABOUT LUNG CANCER 4. FACTS ABOUT LUNG CANCER 5. FACTS ABOUT LUNG CANCER 6. WHO WE ARE Only non-profit dedicated solely to providing supportand advocacy for people living with or at risk for lungcancer Our mission is to end injustice and save livesthrough an alliance of advocacy, education andsupport. 7. WHAT WE NEEDED TO DO Change the dialogue surrounding lung cancer withattention grabbing campaign (on a small budget) Get people talking Raise awareness and brand recognition 8. FIRST STEP: BRAND IDENTITY Brand identity overhaul Set stage for increased awareness and exposure 9. NEXT STEP: THE CAMPAIGN Planning Creative concept Art direction Copywriting Photo + video shoots Media planning + buying Public relations Social media Web/Application development (includingFacebook integration) 10. PLANNING How can we reach the most people? What will people say? What if they say nothing? What will they do? What if they do nothing? 11. CREATIVE 12. CREATIVE MESSAGING 13. ADDITIONAL CREATIVE 14. ADDITIONAL CREATIVE 15. MEDIA PLACEMENTS 16. MEDIA PLACEMENTS 17. MEDIA PLACEMENTS 18. MEDIA PLACEMENTS 19. MEDIA PLACEMENTS 20. NOONEDESERVESTODIE.ORG 21. NOONEDESERVESTODIE.ORG 22. ORGANIC COVERAGE Front page of Yahoo news Top 10 stories (Yahoo) CNN.com homepage NY Times Time.com Perez Hilton Huffington Post Local TV stations Design and Photography blogs (ie. Chase Jarvis) 23. RESULTS Over 300M impressions total >70% positive response 400% increase in social communities 50% increase in web traffic 24. QUESTIONS?