Research Scholar

PRATIK DHARAMSHI

Shri. Jagdish Prasad Jhabarmal TibrewalaUniversity, Jhunjhunu,Rajasthan

Under the supervision of Dr. CHANDAN BORA

Asst. Professor … people’s college..Nanded

CREATIVE

PACKAGING

ADVERTISING

What is Advertising ?

Description or presentation of a Product, ideaor organization,in order to induce individuals to buy,support,or approve of it

Advertising is a form of communication intended to persuade an Audience to purchase or take some Action upon Products or Services

Why Do We Do Advertising ? Personal Selling is preferred,

because it is so effective but, it is expensive sometimes to contact EVERYBODY this way

Advertising is not as direct as Personal Selling, but you can reach a lot of people

Advertising can help to create Awareness, build image and attitudes

Types of advertising

The Benefits of AdvertisingAdvertising helps consumers

decide what to buyInforms about the entry of new

productsInforms about new uses for

existing productsAdvertising is good for the

economyIt is a huge industry

It employs a lot of people

Advertising helps in improving the standard of living

The Benefits of Advertising

Advertising is entertainment

Many ads are:

FunnyInterestingArtistic

Appealing in other ways

Different Media of Advertising

Television Television

Radio Radio

Direct Mail Direct Mail

NewspapersNewspapers

Internet Internet

Magazines Magazines

Outdoor Adv Outdoor Adv

Mobile Mobile

M L M M L M

Print Media Print Media

Media Advantages Disadvantages

Newspapers Flexibility Short lifespanCommunity prestige Hasty readingIntense coverage Poor reproduction

Magazines Selectivity Lack of flexibilityQuality reproductionLong lifePrestige associated withsome magazinesExtra services

Television Great impact Temporary nature ofMass Coverage message

Repetition High costFlexibilityPrestige

Advantages and Disadvantages of the Various Advertising Media

Media Advantages Disadvantages

RadioLow cost Temporary nature of message

Mobility Little research information

Outdoor Quick communication of Brevity of the messageAdvertising simple ideas

Repetition lack of selectivityAbility to promote products

available for sale nearby

Direct Mail Selectivity High cost per personIntense coverageSpeed Dependence on quality ofFlexibility of formatComplete information mailing listPersonalization

Advantages and Disadvantages of the Various Advertising Media

CREATIVEADVERTISING

CREATIVEADVERTISING

Relevance Relevance

Originality

Originality

Impact Impact

When creating an Ad the idea should have Relevance to the target Audience

This would Help to deliver the Right Message to the Right Person at the Right Time

Creating An Ad –Basic Rules

Originality

Idea is considered creative,When it is novel ,fresh,unexpected and unusual

No one else has thought of it before

IMPACT

IMPACT

•An Adv with impact helps

•People see themselves or the world in a different way

•It has Stopping Power

Save Girl ChildTitle: Parenting is by exampleHeadline: Children learn fast. Don't fight at home

“It’s Not Creative Unless It Sells.”

·Creative means dramatically showing how a product fulfills a

consumer need. · It can be as simple as casting

the right actor or character for a brand.

A unique demonstration of product superiority is creative.

·A memorable jingle.

·Be careful the execution does not subtract from the selling idea.

·Bad advertising can overwhelm the selling message.

·Movie stars and athletes continue to serve as substitutes for selling ideas.·Great advertising: When the headline, visual and logo communicate the idea

immediately.

·Create ads that make people say “Wow, I love that ad.” The real news is “Wow, I love that product.

Creative advertising is really advertising that creates sales.

Stronger Advertising· Break the Pattern--Advertising that

excites the eyes and ears, with a look and sound of its own. It separates from competing products.

Stronger Advertising· Creates an Identity. Use distinctive

artwork, layouts, copy to enjoy higher readership.

· Break Through the Clutter. Break away. There’s a lot of competition. Don’t look like the competition.

Stronger Advertising· Position the Product Competitively

and Clearly. · Advertising must bring new meaning

and importance to old and nonexclusive values.

Plant Trees Don’t turn a blind eye to Accident victim

What has been learned? -

If what you say isn’t that different, say it differently. A great ad is memorable.

Competing for attention against other advertising, news, sports and entertainment.

What has been learned?After you have produced the best product, packaged it brilliantly, priced it right, distributed it magnificently and positioned it competitively.

You will have wasted all these great skills if the consumer doesn’t see or hear what you’re trying to sell.”

SOME OF THE CREATIVE

ADVERTISEMENTS ARE AS FOLLOWS

ADOPT : YOU NEVER KNOW WHOM YOU’LL BRING HOME

What has been learned?

There can be no doubt that advertising today must be:

More intrusiveMore imaginativeMore innovative than it has ever been before.

THANK YOU