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Creative Ways To Increase Your Facebook Fans

Creative ways to increase your Facebook fans

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Learn the best kept secrets to getting more Facebook fans.

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Page 1: Creative ways to increase your Facebook fans

Creative Ways To Increase Your Facebook Fans

Page 2: Creative ways to increase your Facebook fans

Facebook is the #2 most visited site on the web

500,000,000 users worldwide each month

57% female 47% maleFastest growing

demographic 35+

Facebook Stats Review

Do you have a Facebook Profile?

Page 3: Creative ways to increase your Facebook fans

More than 5 billion pieces of content (web links, new stories, blogs posts, notes, photo albums etc.) shared each week

More than 3.5 million events created each month

More than 1.5 million local businesses have Facebook fan pages

Facebook Content Review

Do you have a Facebook Fan Page?

Page 4: Creative ways to increase your Facebook fans

Tip #1 Add Facebook Like Box

Show how many fans you have and which of their friends like your page too

They can read recent posts from the Page

Users can like your page with one click, without needing to leave your website

Online Resources Like Box Social Plugin:

http://developers.facebook.com/docs/reference/plugins/like-box/

Page 5: Creative ways to increase your Facebook fans

Tip #2 Promote Facebook With Email

Choose an email service like MailChimp that is integrated with the Like Button

Users can “like” your email newsletter article and it posts to their Facebook wall

Manually add the Facebook Button to the top of your email newsletters

Online Resources MailChimp: http://www.mailchimp.com Sharethis: http://www.sharethis.com Addthis: http://www.addthis.com

Do you have an email database service?

Page 6: Creative ways to increase your Facebook fans

Tip #3 Add Links To Your Signature

Add social media links to your email signature line

Wisestamp offers over 15+ social channel links you can add

Give your customers an easy way to connect with you

Online Resources WiseStamp:

http://www.wisestamp.com/

Page 7: Creative ways to increase your Facebook fans

Tip #4 PPC Ad & Landing Page Technique

“Your Song in a Movie” Contest on Facebook

Page 8: Creative ways to increase your Facebook fans

Tip #5 Facebook Reveal Tab Landing Pages

Before the “like” After the “like”

Page 9: Creative ways to increase your Facebook fans

Tip #6: Custom Facebook Apps

We developed Cincinnati Bell a “Love Libs” custom app where users could fill in the blanks and send friends a valentine message

1000’s of “Love Libs” were sent out and users had to visit the fan page to see the message

Page 10: Creative ways to increase your Facebook fans

Tip #7: Sweepstakes Giveaway App

After the “like” they offered a voucher for free chocolate dipped strawberries. Required a trip to the store to redeem.

170k+ new fans, doubled their sales and helped to promote their new store.

Page 11: Creative ways to increase your Facebook fans

Tip #8: Sweepstakes and Coupon App

After the “like” fans were presented a surprise coupon value: 10-20% or free shipping

1000’s of new fans Turned a standard coupon into something fun

Have you received a coupon on Facebook?

Page 12: Creative ways to increase your Facebook fans

Tip #9: Creative Sweepstakes

Asked entrants to put together a “list” of what they would buy if they won the $500.

Results: Encouraged thousands of people to not only visit the Zappos site but to create a list of their favorite items on Zappos, which, in turn, encouraged many consumers to buy.

Page 13: Creative ways to increase your Facebook fans

Tip #10: Lucky Coupons

“Feel Good Bucks” when redeemed at the store the coupons were anywhere from $1 off up to cash prizes of $10,000!

Jamba was able to generate huge interest in their campaign and drive tens of thousands of consumers to purchase at their stores.

Page 14: Creative ways to increase your Facebook fans

Tip #11: Sweepstakes With Coupon Offer

100 customers won a $500 shopping spree. They also offered $1 off coupon for filling out the entry

Encouraged users to interact with the fanpage and drove them to the store to buy products

Page 15: Creative ways to increase your Facebook fans

Tip #12 Add Facebook Comment Feature

Allow users to like, comment and post your products to their Facebook wall.

Add the Facebook comment box to any web page for further engagement with your brand

Threadless organically built 100,000 fans with this method – word of mouth

Online Resources Threadless Ex.:

http://www.facebook.com/threadless?sk=app_116832620224

WME Ex.: http://www.facebook.com/webmediaexpert?v=app_392248091048&ref=ts

Page 16: Creative ways to increase your Facebook fans

Tip #13 Link your Facebook To Twitter

You have 420 characters on the Facebook publisher and 140 on Twitter. 

Facebook shortens your post and inserts a tiny URL back to your fan page.

Online ResourcesTwitter Link:

http://www.facebook.com/twitter/

Page 17: Creative ways to increase your Facebook fans

Tip #14 Create Auto-responder salesman

Create an automated email marketing system that sends a special offer every 7 days to your email subscribers

Link it to a secret page on your website where they can make this purchase

Offer this to the “first 5 customers to respond” create a sense of urgency

Online ResourcesEmail:http://www.mailchimp.comEmail: http://www.aweber.com

Do you use email auto-responders?

Page 18: Creative ways to increase your Facebook fans

Tip #15 Recruit Fans With Mobile Text

Users send a text message to 32665 (FBOOK) with the words “fan yourusername” OR “like your username” (without the quotes)

Ideal when addressing a live audience at an event, on the radio or TV

*Note this only works for Facebook users with a verified mobile device in his or her account

Page 19: Creative ways to increase your Facebook fans

Tip #16 Advertise on Print Media

IHOP advertised their Facebook offer on the dining table inside their restaraunt

They offer a free order of “Rooty Tooty Fresh N’ Fruity” pancake breakfast when you like them on Facebook

Online ResourceIHOP Facebook Page:

http://www.facebook.com/IHOP?sk=app_4949752878

Page 20: Creative ways to increase your Facebook fans

Tip #17 Offer E-Commerce

“Social Commerce” is the hot new term and many businesses are offering their products and services for sale on Facebook

Benefits: Customer stays on Facebook, can share their purchases with friends on their wall

Online Resources E-commerce Provider:

http://www.payvment.com Levis Ex.:

http://www.webmediaexpert.com/case-studies/twitter-marketing/levis/

Page 21: Creative ways to increase your Facebook fans

Tip #18 Use the @ Tag

As long as you’re a fan of your own fan page, you can “@ tag” it on your own personal profile wall.

Let your friends know about something happening on your fan page by writing a personal status update that includes tagging your fan page with an @ tag.

Simply start typing the “@” symbol and the first few letters of your fan page name and it will appear from a drop-down menu to select

Page 22: Creative ways to increase your Facebook fans

Tip #19 Autograph Other Walls Pages

When “liking” another fan page you can sign off with your signature with your Fan Page link

Much better than posting your Facebook URL which can display your entire banner ad cluttering up your friends wall

Page 23: Creative ways to increase your Facebook fans

Takeaways

What product or service can you giveaway?

Do you have an email database to collect these leads?

How many leads would make this a success?

Page 24: Creative ways to increase your Facebook fans

Keys to Success

Offer Unique Prizes – ask yourself would you like to win it?

Offer the losers a special discount offer for the same product or service just for playing

Be sure you are collecting leads through an email signup form

Page 25: Creative ways to increase your Facebook fans

How Can Web Media Expert Help?

Create Custom Facebook Landing PagesCreate and Manage Facebook PPC CampaignsDesign, Setup and Manage Facebook ContestsOffer Training for Hootesuite, MailChimp, etc.Design and Setup Email Marketing Auto-RespondersCreation of a 12 Month Social Media Marketing PlanSocial Media Monthly Community Management –

includes design and setup of all social channels, content writing, press releases, weekly contests, monthly reports, guaranteed leads etc.

Page 26: Creative ways to increase your Facebook fans

Questions and Answers

What questions can I help answer?

Thank you for participating!

Michelle Hummel Web Media Expert LLC

http://www.WebMediaExpert.comPhone: 513-204-9324

[email protected]