Crowdsourcing Solutions for SMB Marketers

The Marketing Department of the Future: Crowdsourcing Solutions for SMB Marketers

TRADA PRESENTS

Thursday, September 29, 2011

trada.com

#SMBCrowdsourcing

$25



Ross KimbarovskyCo-founder, Crowdspring.com

Fergus Dyer-SmithCo-Founder, CEOWooshii.com

Lukas Biewald, Chairman/Co-founder, Crowdflower.com

Peter LaMotte, President, GeniusRocket.com

Niel RobertsonCEO, Trada.com

Bryan Estes, Director of Biz DevBigDoor.com

In 2007, Ross left a successful 13 year career as a trial lawyer to pursue his dream of founding a technology company (in part so that he could wear shorts and sandals to work every day) by co-founding crowdSPRING – the world’s #1 marketplace for crowdsourced graphic design, industrial design and copywriting services.








By 2004 Fergus had spent several years building the UK’s leading student tour operator and Europe’s largest Winter music festival and decided to swap his snowboard for a surfboard in South West Portugal. A bizarre place to then co-found a start-up like Wooshii!

Wooshii is an on-line marketplace for video professionals servicing small businesses with videos for their websites.








Bryan Estes is Director of Business Development and Implementation Specialist for BigDoor, a company dedicated to making the online world more rewarding by providing gamification technology to non-gaming websites. Bryan works closely with BigDoor’s partners to get them up to speed and running quickly with gamification.








Lukas Biewald is Chairman and co-founder of CrowdFlower, a crowdsourcing Internet company that breaks large digital projects into small tasks and distributes them to workers around the world. CrowdFlower engages a workforce of nearly 1 million people to complete more than 1 million microtasks every day on behalf of a range of Fortune 50 companies.








Peter LaMotte is President of GeniusRocket, a creative agency based in Washington DC. First hired by GeniusRocket to run their marketing department, Peter eventually became President of the company at which point he changed the business model from a crowdsourcing company running video and design contests, to a creative agency powered by the creativity of vetted professional community.








Niel Robertson came to Colorado from Boston in 1998 to find out more about “this state he was always flying over”. To his surprise, he liked it and started building companies. Along the way he built two software companies, opened (and closed) a couple of restaurants, and learned how to love Fleece and Flip Flops.Currently, he is the founder and CEO of Trada, the world’s first and only crowdsourced paid search marketplace.


Tap into the crowd: what is crowdsourcing?


Crowdsourcing is the process of handing tasks traditionally performed by one person...


to a crowd of people.


Diversity of

thinking

Widerange oftalent

Fast results

Simplified hiring

Lower cost


Crowdsourcing makes things attainable for SMB marketers that they wouldn’t otherwise be able to have.


Content creation

Graphic design/video Software/website bug testing

Search marketingMicrotasking

Translation

(and more)


The intern problem The expert problem






Niel RobertsonFounder and CEO, Trada.com



How are these workers paid?









How are these workers paid?

How can you make it work for your business?









THURSDAY, OCT 6, 12:15PM EASTERN

Crowd and Community Management for SMB Marketers


Niel RobertsonCEO, Trada

Game mechanics wizards BigDoor will share insight into crowd incentive and community management, as well as practical steps SMB marketers can take to manage a crowd of virtual workers to perform to their goals. Trada CEO Niel Robertson, who authored the crowdsourcing theory ‘Crowd Mechanics’, will discuss specific elements necessary to managing a crowd of experts to meet both individual and group goals.



Crowdsourcing Content and Distributing Across Channels

Mark ChatowVP of MarketingServio.com

SMBs and larger companies struggle with creating enough/the right content, and with managing and amplifying it across channels. Crowdsourcing content engine Serv.io and on-demand microtask firm CrowdFlower will share strategies for managing crowd-created content, maximizing ROI, and how to amplify your content to get the most value.

Lukas Biewald, Chairman/Co-founder, CrowdFlower.com



Right Brains On Demand: Crowdsourcing Video

Anna Sawyer, Marketing Manager,Trada.com

Putting together effective web videos to market brands and products is a challenge for SMB marketing teams - but the payoff is huge. Genius Rocket and Wooshii have both applied the crowdsourcing approach to video content creation: offering accessible, manageable video to SMBs. They'll weigh in on which companies should have a marketing video strategy, what type of content gets results, and how to successfully use crowdsourcing to get what you want out of video marketing - without the crippling cost of a creative agency or in-house video team.










QUESTIONS!Want more info? [email protected]


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Crowdsourcing Solutions for SMB Marketers