1. CSR 2.0 The Future ofCorporate Social Responsibility

2. The evolution of responsibility 1970s Shareholders 1980s Philanthropy Late 1990s Stakeholders Engagement Late 2000s Responsible Competitiveness Late 1990s Stakeholders Engagement Late 1990s Stakeholders Engagement Late 1990s Stakeholders Engagement Late 1990s Stakeholders Engagement Late 1990s Stakeholders Engagement 1980s Philanthropy Early 1990s CorporateGovernance Early 2000s Corporate Accountability Late 1990s Stakeholders Engagement 1970s Shareholders 1980s Philanthropy Late 1990s Stakeholders Engagement 3. The evolution of sustainability 1970s Quality management Late 2000s Sustainable markets Early 1990s Environmental management Early 2000s Triple bottom line 1980s Health & safety Late 1990s Health, safety & environment 4. ISO 26000: Fit for the future?

Principles , including:

• Accountability, Transparency, Ethics,Stakeholder interests, Rule of Law, International norms, Human rights

Core subjects , including:

• Governance, Human rights, Labour, Environment, Fair operating practices, Consumer issues, Community involvement & development

Integration , including:

• Organisational characteristics

• Understanding SR of organisation

• Communication on SR

• Enhancing credibility of SR

• Reviewing & improving SR

• Voluntary initiatives on SR

5. The Failure of CSR (and its rebirth)

Why has CSR failed so spectacularly to address the very issues it claims to be most concerned about? It is because of the Triple Curse of Modern CSR

We need a revolution that will, if successful, change the way we talk about and practice CSR and, ultimately, the way we do business I call it CSR 2.0

Copyright CSR International / Wayne Visser 2010 Creativity CSR 1.0 Curses Scalability Responsiveness Uneconomic Peripheral Incremental CSR 2.0 Principles Glocality Circularity 6. Web 1.0 and CSR 1.0

Web 1.0

Information source

Advertising push

Innovators like Netscape

Mainstreamers like Microsoft

Standardized PC hardware & software

CSR 1.0

Glorified brochures

Greenwash

Innovators like Traidcraft

Mainstreamers like Walmart

Standardized CSR codes & guidelines

7. Web 2.0 and CSR 2.0

Web 2.0

Collective intelligence

Collaborative networks

User participation

Social media

Knowledge syndication

Beta testing

New philosophy

CSR 2.0

Global commons

Innovative partnerships

Stakeholder involvement

Stakeholder panels

Real-time reporting

Social enterprise

New business model

8. CSR 2.0: The New DNA of Business

CSR can only be resilient if it is part of the DNA of an organisation, i.e. CSR will only survive the vagaries of fickle markets, fluctuating profits, financial crises and leadership whims if it is totally embedded in the corporate culture, strategy and governance systems

Wayne Visser, 2008

Copyright CSR International / Wayne Visser 2010 Environmental Integrity Societal Contribution Good Governance Value Creation CSR 2.0 9. The New DNA of Business: CSR 2.0 Copyright CSR International / Wayne Visser 2010 Goal Economic development Indicators Beneficial products Inclusive business Environmental Integrity The CSR 2.0 Model Institutional effectiveness Stakeholder orientation Sustainable ecosystems Transparency Ethical conduct Philanthropy Fair labour practices Renewable resources Zero-waste production Societal Contribution Good Governance Value Creation DNA Code 10. CSR 1.0 versus CSR 2.0

C orporate

S ocial

R esponsibility

Philanthropic

Risk-based

Image-driven

Specialized

Standardized

Marginal

Western

C orporate

S ustainability &

R esponsibility

Collaborative

Reward-based

Performance-driven

Integrated

Diversified

Scalable

Global

11. CSR 1.0 versus CSR 2.0: Shifts

CSR premium

Charity projects

CSR indexes

CSR departments

Ethical consumerism

Product liability

CSR reporting cycles

Stakeholder groups

Process standards

Base of the pyramid

Social enterprise

CSR ratings

CSR incentives

Choice editing

Service agreements

CSR data streams

Social networks

Performance standards

12. The Challenge Ahead for CSR 2.0 As with Web 2.0, the success of CSR 2.0 will depend on: C= CREATIVITY S= SCALABILITY R= RESPONSIVENESS 2= GLOCALITY 0= CIRCULARITY 13. CSR 2.0 as the new DNA of Business