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Curate Like A Pirate has nothing to do with your organization attacking and robbing ships. It has everything to do with the spirit of pirates. Should you choose content that is elementary for those just entering the profession? Should the content be advanced? Should education programming offer only relevant content or the most popular content? After adopting a pirate-spirit that embraces the pirate code and that commits to the voyage you'll be able to discover how to select the right content for the right audience at the right time. After attending this session, the participant will be able to: 1) Identify four traits of curation that you should implement when selecting content for education programming. 2) Discuss the pros and cons of only offering content that meets your members’ current needs. 3) Evaluate the differences between offering relevant or popular content for your customers.
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Daring, adventurous, willing to set off in
uncharted territories.
Floating democracies
Unsatisfied with status-quo, average
Refuse to conform
to tradition that
may stifle
creativity,
independence
and success.
Travel to the ends of
the earth to find what
they value. The look
for the mysterious X
that leads to treasure.
If you are willing to:
1. Live by pirate
curation code;
If you are willing to:
1. Live by pirate
curation code;
2. Commit to
voyage;
If you are willing to:
1. Live by pirate
curation code;
2. Commit to voyage;
3. Search for
authentic curation
If you are willing to:
1. Live by pirate
curation code;
2. Commit to voyage;
3. Search for
authentic curation
Then you’re ready
to set sail!
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How do you know content you select
will attract the right target market?
How do you know content you select
will attract the right target market?
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If we live in a world where information
drives what we do, the information we
get becomes the most important thing.
The person who chooses that
information has power. ~ Seth Godin
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The person or people who choose your
content control all the power!
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What drives your content & learning
design selection?
What drives your content & learning
design selection?
Shotgun Approach
All things to all
people
Big box department store
discounted quantity for masses
Content defined by committees
Laser approach
Highly amplified
Coherent focused beam
How would you define or describe
aggregation?
Aggregation:
The act of collecting things together.
Putting multiple options into one option
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Call for Proposals is an aggregation process
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Education Program Aggregator:
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1. Creates CFP & distributes.
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1. Creates CFP & distributes.
2. Sets deadlines for submissions and
process.
Education Program Aggregator:
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1. Creates CFP & distributes.
2. Sets deadlines for submissions and
process.
3. Has committee select & approve
speakers/content from CFP.
Education Program Aggregator:
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3. Manages speaker contracts & forms
Education Program Aggregator:
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3. Manages speaker contracts & forms
4. Communicates with speakers
Education Program Aggregator:
Aggregation focuses on efficiency
not effectiveness.
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What are pros and cons of using a
content aggregation system?
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When you search
on Internet, do you
want all the
responses?
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You want relevant
information that
applies to your
context!
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You want relevant
information that
applies to your
context!
How would you define or describe
curation?
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Curation
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Curation: from Latin curare meaning “care for”
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Curation:
• Process of deciding direction, theme
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Curation:
• Process of deciding direction, theme
• Identifying best content related to
theme
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Curation:
• Process of deciding direction, theme
• Identifying best content related to
theme
• Designing learning experiences to help
participant make sense and context
Traits Of Curation:
Traits Of Curation:
FOCUS
FOCUS
1. Filter
FOCUS
1. Filter
Intention, making
judgments, seeing
trends, finding
meaning, deciding
relevance
FOCUS
1. Filter
Must be
context driven
for audience!
FOCUS
1. Filter
Flexible, adaptable
and change!
Most difficult to do.
What do you need to know in order to
filter content & learning opportunities
in the curation process?
FOCUS
2. Organize
FOCUS
Some type of
classification and
arrangement.
2. Organize
FOCUS
Learner outcomes,
pre-requisites
and purpose.
Levels of experience
2. Organize
FOCUS 3. Context
Meaning to the education offering and how
it fits within their context.
FOCUS 3. Context
Helping audiences discover a richer, deeper
significance.
Which is most important:
relevant or popular content?
FOCUS
Relevant, practical
takeaways that can
be used immediately.
4. Utilize
Takeaways
FOCUS
Must be able to solve
problems immediately.
4. Utilize
Help Me!
FOCUS
5. Share
Avoid over sharing too
much information.
FOCUS
5. Share
Will this curated
content & experience
be more valuable than
the silence?
FOCUS
5. Share
Will this curated
content and
experience help them
succeed or keep them
from failing?
FOCUS
1. Filter
2. Organize
3. Context
4. Utilize
5. Share
Which of these do you need to work
on for the future?
FOCUS
1. Filter
2. Organize
3. Context
4. Utilize
5. Share
What do low beam headlights do
compared to high beam headlights?
Are You
A low beam
or
A high beam
Education Leader
Low beams - you can see a little in front of you
& move forward without an accident
If you increase your speed, you need to see
further ahead for obstacles, curves, changes…
Low Beam
Education Leaders
1. Are execution &
implementation focused
Low Beam
Education Leaders
1. Are execution &
implementation focused
2. Concentrate on monthly
results
Low Beam
Education Leaders
1. Are execution &
implementation focused
2. Concentrate on monthly
results
3. Ignore trends & where
industry is headed
Low Beam
Education Leaders
4. Replicate previous
programs & avoid change
Low Beam
Education Leaders
4. Replicate previous
programs & avoid change
5. Invest in today
Low Beam
Education Leaders
4. Replicate previous
programs & avoid change
5. Invest in today
6. Usually 12-month focused
Low Beam
Education Leaders
4. Replicate previous
programs & avoid change
5. Invest in today
6. Usually 12-month focused
High Beam
Education Leaders
1. Use high vision
intelligence.
Low Beam
Education Leaders
4. Replicate previous
programs & avoid change
5. Invest in today
6. Usually 12-month focused
High Beam
Education Leaders
1. Use high vision
intelligence.
Interpret business intel &
trends. Focus on how
relate to education
programming.
Low Beam
Education Leaders
4. Replicate previous
programs & avoid change
5. Invest in today
6. Usually 12-month focused
High Beam
Education Leaders
2. Adapt quickly to new
trends.
Low Beam
Education Leaders
4. Replicate previous
programs & avoid change
5. Invest in today
6. Usually 12-month focused
High Beam
Education Leaders
2. Adapt quickly to new
trends.
3. Are willing to experiment.
Low Beam
Education Leaders
4. Replicate previous
programs & avoid change
5. Invest in today
6. Usually 12-month focused
High Beam
Education Leaders
4. Focus on:
“We serve our
members best by
serving our
industry first.”
Low Beam
Education Leaders
4. Replicate previous
programs & avoid change
5. Invest in today
6. Usually 12-month focused
High Beam
Education Leaders
5. Use predictive analysis:
Ability to look at current
global trends, industry
trends and predict how
they will impact their
members.
What are the pros and cons of only
offering content that meets current
needs?
Photo by Andy Magee - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/[email protected] Created with Haiku Deck
Photo by Justin Ornellas - Creative Commons Attribution License http://www.flickr.com/photos/[email protected] Created with Haiku Deck
Photo by Keith Brofsky - Getty Royalty-Free License http://www.gettyimages.com/Corporate/LicenseAgreements.aspx Created with Haiku Deck
Photo by Thomas Forsyth - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/[email protected] Created with Haiku Deck
“Revolutionize Corporate Learning: Beyond Formal, Informal, Mobile, Social Dichotomies” by Marcia Conner, Dan Pontefract and Kerry Brown. May 2013.
www.marciaconner.com/learning-nouveau/
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