DATA ANALYSIS FRAMEWORKPUTTING CONTEXT INTO DATA

DANIEL WAISBERG - ANALYTICS ADVOCATE

1.Brain

2.Context

1.Brain

2.Context

Is it accurate?

Is it complete?

Is it accurate?

Is it complete?

FOR EXAMPLE

ga('set', 'dimension1', 'g37iohg39h3');

ga('set', 'dimension2', 'Bronze');

ga('set', 'dimension3', 'NY');

ga('send', 'pageview');

ANOTHER EXAMPLE

LAST EXAMPLE

HALF DATA ≈ NO DATA

1.Brain

2.Context

August 2015

$70,163

August 2015

$70,163July 2015

$63,937

August 2015

$70,163August 2014

$63,155

User ID

TITE Matrix

goo.gl/HKYTtU

CONTEXT BRINGS MEANING TO DATA

TAKEAWAYS

1. Half Data ≈ No Data

2. A Data Point is Not Enough

1. Half Data ≈ No Data

2. Context Brings Meaning

THANK YOU & HAPPY ANALYZING!DANIEL WAISBERG