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Target Audience Gender neutral colours indicate that this magazine does not target a specific gender, but rather anyone interested in the alternative music genres. Audience may include younger ages (14-17) as the magazine includes posters but it may also interest older readers. Masthead The masthead is a bold white font so that it is noticeable and can be told apart from the article titles. The explanation point also adds emphasis to the magazines name. Image The main image relates directly to the main sell-line, showing the artist Weezer. There are also smaller images that link with the other sell-lines in order to attract more readers. Font The text is displayed using bright, bold font in order to draw the readers attention. Sub- headings aren’t as bold as they’re not the main focus of the sell-line. Explanation points are used to add emphasis and to encourage the reader to buy the magazine. Composition The overall layout of the magazine cover has the sell- lines around the main image so as not to obscure it as it relates to the main sell-line so is therefor important. Competitions in the magazine are Colour Colours are gender neutral so as not to dissuade any particular sex from buying the magazine. The main colours are red, white and yellow; these bright colours help the coverto stand out.

Deconstructing Covers

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Deconstructing Covers for AS Media Studies

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Page 1: Deconstructing Covers

Target AudienceGender neutral colours indicate that this magazine does not target a specific gender, but rather anyone interested in the alternative music genres. Audience may include younger ages (14-17) as the magazine includes posters but it may also interest older readers.

MastheadThe masthead is a bold

white font so that it is noticeable and can be told

apart from the article titles. The explanation

point also adds emphasis to the magazines name.

ImageThe main image relates directly to the main sell-line, showing the artist Weezer. There are also smaller images that link with the other sell-lines in order to attract more readers.

FontThe text is displayed using

bright, bold font in order to draw the readers

attention. Sub-headings aren’t as bold as they’re

not the main focus of the sell-line. Explanation

points are used to add emphasis and to

encourage the reader to buy the magazine.

CompositionThe overall layout of the

magazine cover has the sell-lines around the main image

so as not to obscure it as it relates to the main sell-line

so is therefor important. Competitions in the magazine are displayed in smaller areas

as the cover as they aren’t the main sell-lines.

ColourColours are gender neutral so as not to dissuade any particular sex from buying the magazine. The main colours are red, white and yellow; these bright colours help the coverto stand out.

Page 2: Deconstructing Covers

Target AudienceThe magazine is aimed at people interested in music of the alternative genre. Age range includes a younger audience as the magazine includes posters but older reads may also be interested in the content.

ImageThe cover image relates directly to the main sell-line of this issue, showing the artist Gerard Way.

MastheadThe masthead is in black so

that it stands out against the background. It also includes

the magazines logo.

ColourColours are black, white and red which makes the cover equally appealing to both genders.

FontSell-lines are displayed in a

bold, capitalised text so as to draw attention. Quotes from articles that are displayed on

the cover are italicised to give readers a hint of what the

articles will include.

CompositionThe layout of the sell-lines

insures that the main image is not obscured. Smaller sell-

lines include just the names of artists that are featured in

this issue which shows that their target audience will

know who they are and be encouraged to open the magazine specifically for

particular artists. Band logos are also displayed to draw

readers attention that may be familiar to fans of those

particular band.

Page 3: Deconstructing Covers

Target AudienceThis magazine seems to be aimed at an older audience as the magazine looks more mature than Kerrang!, for example. This is suggested by the main image being in black and white and the overall appearance of the magazine.

ImageThe main image of this magazine is in black and white, making it stand out from the background and the sell-lines. The image also links to the main sell-line as it shows Noel Gallagher from Oasis.

MastheadThe masthead of this

magazine is located in the top-left corner of the

cover. The masthead is also the magazines logo as the

title is only one letter.

FontArtists names that are

featured on the cover are displayed in a bold red

font. This draws the attention of the readers as the artists included in this magazine would be their

main selling point. Sub-headings are displayed in black text as they’re less

important.ColourThis covers colour scheme consists of black, white and red. Although these are the same colours used on the cover of Rock Sound the colours are used in a different way. The main image matches the colour scheme as it’s in black and white, and artists names are shown in red in order to draw the readers attention.

CompositionSell-lines are places around the main image so that it is

still clear who the main sell-line is about but the

other sell-lines can still draw the readers attention

as the red font stands out against the white

background.