Detailed ResearchA2 Media Music Video Coursework

Changes Before creating this I completed a timed analysis and I wanted to use the same songs as my timed analysis however I was unable to find any information about the video for Geography by Andy Jordan so I have substituted this song with another song by Tich who is the singer of the song I have chosen to do. I chose to do this as I feel it will give me a better idea of the type of videos she made and what she includes in her videos.

Breathe in Breathe Out Tich

Key People Involved The video was released under All Around The

World records on March 7th 2014.

It was directed by Paul Gardner Edited by Ben Polglase Produced by Amy James Filmed by Simon Wood

Paul Gardner – JJ StereoThis is the first music video that Paul

Gardner has every directed however he directed commercials for Kasabian and Calvin Harris.

He has worked on other videos that have been nominated for MVA such as 'She Said' by Plan B

Ben Polglase- JJ Stereo Breathe In Breathe Out is the only music video

that Ben has worked on.

He has worked for JJ Stereo since 2012

He was a junior editor on a television programme called London Life

Amy James - ProducerAmy James is a freelance producer who has

worked on many different music videos.She has worked on 2 of Tich's music videos –

Breathe in Breathe Out and Dumb.She has also worked on music video such as Mcfly – Love is on the radioSam Smith – Lay me down Jake Bugg – A song about love

Simon Wood- Camera ManSimon filmed the whole video on a steadicam.This is one of 3 music videos that Simon has

filmed, he also filmed Lay Me Down by Sam Smith and Goin’ Crazy by Dizzee Rascal.

He has also worked on commericals for things like Strictly Come Dancing and for Selfridges.

He is a freelance cameraman

Record Label All Around The World Productions was founded

in 1991 by Matt Cadman and Cris Nutall and is based in Blackburn in the UK.

In 2008 the company launched their own TV channel and have since launched 3 other TV channels.

They currently have artists such as Tulia, Alexandra Stan and Jessica Wright signed to them and have recently signed Jamelia

Key Selling Points The music video is performance based and is

made up of very few shots as the video is mainly a tracking shot of Tich as she walks to go on stage.

The video features Tich’s sister Kat who is well known by all of Tich’s fans as many have met her at Tich’s concert.

The simplistic nature fits the song as it is about her feeling alone before she goes on stage and that it what the music video shows as she isn’t talking to anyone, she can’t hear anyone around her.

How does the video establish genre?Tich is described as a pop artist. In this music

video the genre is established through the simplicity of music and the lack of special effects. The simplicity of the music video keeps the focus on the song and the lyrics

It also establishes genre through location as it is set a small music venue and though make up and costume both are simple and classy which are both very typical of the pop genre as in pop music videos the make up and costumes tend to be over exaggerated.

How successful is the video? Identify elements the would or wouldn’t work for you I like this music video because it is simple and

keeps the audiences attention for the length of the music video. However I wouldn't create a music video, I don’t like the lack of different camera shots so I would use multiple different camera shots and I would use different camera angles.

I cannot really take much inspiration from this music video as this is performance based and I am creating a narrative based performance. However looking at this music video has helped me understand genre better.

ObsessionTich

About The Video The video was released on June 26th 2014

under All Around The World Productions It was directed by Rock Jacobs. He has directed a few music videos such as Off

The Record by Tinchy Styrder and All or Nothing by Roll Deep.

He works for Motion Picture House and also created adverts and short films.

Record Label All Around The World Productions was founded

in 1991 by Matt Cadman and Cris Nutall and is based in Blackburn in the UK.

In 2008 the company launched their own TV channel and have since launched 3 other TV channels.

They currently have artists such as Tulia, Alexandra Stan and Jessica Wright signed to them and have recently signed Jamelia

Copied from Slide 9 as the Record Label is the same.

Key Selling Points One key selling point of this music video is that it

includes shots of Tich playing on her stripy keyboard which she is well know for playing.

Another key selling point of the music video is that she is wearing all her bracelets, which are significant to her fans as they are all given to her by them.

A third key selling point of the music video is that right at the beginning of the music video it shows a close up of her hands playing the piano which relates back to the videos of her doing cover where close ups of her hands would be shown.

Key Selling Point Cont.Another selling point if the music video is the

use of both narrative and performance.The narrative keeps the audience interested in

the video as it is telling them a story and they want to know how the story will end.

The performance keeps the audience listening to the song as they can see Tich singing the song and get really get in to the performance of the song.

How does the video establish genre?The video establishes genre through the

narrative the it portrays with in the video. As is common with many recent pop songs the theme is love and this song fits in with this theme so this establishes genre.

Another way in which the video establishes genre is through the costuming. In many pop music videos the artist will wear clothes that are fashionable and trendy and that are relatable to the target audience.

How successful is the video? Identify elements the would or wouldn’t work for you I can take inspiration from the narrative as it

will help me to understand exactly how many scenes I need to include to make the music video interesting and keep the attention of the audience through out the music video.

Another piece of inspiration I can take from the video is that of the speed which the scenes change and how long to keep the same scene in the video and when to get rid of the scene and put in a new one.

Who KnewP!nk

About the video The music video was released in early May and

filming began on April 16th 2015.The music video was directed by The Dragons, a

team consisting of Sam Bayer, Robert Hales and Brian Lazzaro.

Sam Bayer has directed videos such as Payphone by Marroon 5 and Angels by Robbie Williams.

Robert Hales has directed videos such as Here's to Never Growing Up by Avril Lavigne and Wonderman by Tinie Tempah.

Record LabelLaFace Records is an American record label

that is owned by Sony Music Entertainment. It was founded in 1989 and was founded by

Antonio “L.A.” Reid and Kenneth “Babyface” Edmonds

Artists who have recorded for LaFace Records are Usher, OutKast and Toni Braxton

Key Selling Points One key selling point of this music video is that

it includes very real and common themes that many people will be able to relate to such as drug use and break ups.

It is very realistic and doesn’t appear to be about something that is never likely to happen in the real world.

It is set in a very generic setting so is relatable to many different people. The setting of a fairground also means that there are multiple scenes that can take place and all within one setting.

Key Selling Points Cont. Another Key Selling Point is that the artist is

only singing and the story is being told by other actors meaning that the viewer can differentiate between that story and the performance as if it is the same person it can become quite muddled.

Another key selling point is that in the video that it uses a range of different shots and fast paced editing meaning that the attention of the audience is kept throughout the music video.

How does the video establish genre?This song is described as a pop rock song

through costuming. Her dress in the song looks like something that would be worn in a pop video however it has been given a grunge look to make it look more like an outfit that would be worn in a rock video.

The theme of the video also helps establish genre because the theme is drugs and this is a very common theme for rock songs at the moment.

How successful is the video? Identify elements the would or wouldn’t work for you From this video I can take inspiration from the

story as this shows exactly how to portray the story that I want to portray within the video.

I can also take inspiration from this music video as to how to pace the music video and whether to make it fast paced or slow paced and for how long to keep each scene in the video for.