ColourThe colours I have chosen to uses are red, black and white. This is because red connotes romance as well as being the colour of the rose which is important mise en scene in the film.

I wanted to use darker colours because this will attract the male side of the target audience. After doing research into film posters, I found that film posters that target the male audience tend to use darker colours, therefore using black will intrigue them. However, they are still classic colours which will attract the woman so they are not excluded.

White will help to highlight important information of the poster because it contrasts with the black. As well as this it connotes vulnerability of the characters which could foreshadow to the audience about what happens.

IconographyThe most important iconography is the rose because it represents the relationship between the two characters in the film. Therefore the rose will definitely be used on the poster because it connotes the love as well as the distance that is coming between them.

FontI am going to use the same font that was in the teaser trailer so that the overall product follows a constant theme. This font (called Century Gothic Std) is girly and modern and therefore attracts the female target audience of a younger age. However the shadow on the text in the grey colour is masculine and will attract males as well as giving it a mysterious look.

The text will be all in lower case because I don’t want the text to be too bold and this way it follows the theme in the trailer. The lower case may represent the vulnerability of the characters because it does not stand out.