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Unit 30: Advertising Production
Unit learning Aims
1. Know about the structures and techniques of television advertisements
2. Be able to originate and develop an idea for a television advertisement
3. Be able to produce a television advertisement
4. Be able to reflect upon own television advertisement production.
What is the purpose of advertising
Some ideas…………
Purpose of Advertising
• The main purpose of advertising is to inform people about new products and services offered by an organisation, persuade people to buy these products or make use of the services offered
Student TV Advert Examples
Starter task (1min)
1. Think of an advert that you like ( this could be a recent or an old advert)
2. What product or service is being advertised?
3. Why do you like the advert?
LO1:
• Know about the structures and techniques of television advertisements
Different Forms of Television Advertising
Realist Narrative Adverts• Realism is the representation of
whatever is possible in real life or in a non fictional way, an example of this is this Volkswagen car advert which has nothing outlandish or fictional in it.
• The positives for this type of advert is that they are simple and easy to make, but on the other hand this kind of advert will not stand out over more surreal adverts and perhaps not give a big enough impact to be remembered over time.
Anti –Realist narrative Adverts
• Anti-realist narrative is the representation of anything unrealistic, the use of fictional/unreal situations or ideas.
• For example this Cadbury’s advert which has two children who wiggle their eyebrows to the beat of the song.
Documentary Style
• Documentary style adverts tend to use real locations and sometimes real staff in order to establish trust and gain credibility with the audience.
• Include facts and interview style presentation to camera.
Animation Adverts
•
Series Adverts• An advert which is a part of a series
has a constantly developing story. The series usually has main character and additional characters.
Example:• BT uses a series of adverts, in each
of their ads we see a family consisting of a mother, her son, and her new husband. This family goes through some problems that audience members will be able to relate to and in the series, BT broadband helps the family to cope with trouble they face.
Stand Alone (one off) Advert
• A stand alone advertisement is a form of advert that is a one off, there will not be another advert by the same company that is related in terms of the story/narrative.
Talking Heads Adverts
• Talking heads adverts tend to have people talking about the product/company giving their positive opinions.
• Sometimes a celebrity is used as the talking head –what do you think the advantages would be of using a celebrity?
Lesson Task: Different Forms of TV Advertisements
Create a PowerPoint explaining the different forms of TV adverts with detailed reference to examples.
• Realist narrative adverts• Anti-realist narrative adverts• Series adverts• Stand alone adverts• Documentary adverts• Talking Heads adverts• Animation adverts
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