Promotional poster.

Arctic Monkeys.This promotional poster is very simple, but contains all the info you need as you can easily tell that’s its from the band arctic monkeys due to it having their name on the front. Also it tells you when the new album is due out, which is placed over the image they are using for their upcoming album.

However I think doing this gives the band that carefree convention as it comes across as them not being to bothered about reaching the specific criteria of an album cover.

The use of nothing but black and white colours for both the poster and album gives out that urban feel and simple style most indie rock bands follow. This being a typical convention.

Babyshambles.

This is another band that uses the same image from their promotional poster on their album cover, this allows once a direct link from the poster to the album shown. The band have included an album name on their front cover which.

This indie rock band goes against the typical convention of using dark/ matt urban colours and goes all out on splashing out the bright colours, this is still effective within the genre as its a mess and nothing is neat and tidy, giving out that rebellious feel.

Foals

This poster is used to promote a tour the band are going on and includes the dates of each location, however you can see that it does use the same image from their album ‘Antidotes’, also in the left hand bottom corner you can see that the poster also promotes the album.

The cover of this album is very simple as it just looks like some school kid has drawn a man on the front of some paper, you can see this because the drawing is a tad out of place. The images also comes across as quite creepy due to its mouth being filled with loads of colours instead of teeth.

Both colour schemes are light, with little use of the typical dark urban colours apart from the text is black but this makes it stand out from the background. The other colours used is the multi-colouring mouth which is just a mess of colours placed inside the drawings mouth.

During my research of indie rock album covers and posters I have found just like their logos indie rock bands try their best to make their album covers and posters unique and stand out from the rest but still managing to keep it simple. They do this through their random image choices and the colouring choices they use. Another thing is that nearly always the poster and the actual album have some sort of link to one another, this is usually done by using the same image on the poster that is used for the album cover. All these techniques makes the digi pack either effective in promoting something or just make the band successful in selling their albums or items.