Engaging inEngaging inA Global Digital SpaceA Global Digital Space

Presented by Angela Maiers and Mike SansonePresented by Angela Maiers and Mike SansoneAngelamaiers.com Converstations.comAngelamaiers.com Converstations.com

http://www.youtube.com/watch?v=pQHX-SjgQvQ

InfoInfoSumptionSumption

Is Our Audience There?

• 93% youth, 94% parents online1

• 64% on-line teens (12-17) have participated on social sites1

• 59% on-line teens have shared ALL of the following2:– Artwork (videos, photos, stories)– Blogs or Webpages for Member Groups– Online Journals or Personal Blogs– Personal Webpage– Remixed Content

1 – Pew Internet & American Life Project, 2008; 2 – Pew Internet & American Life Project, 2007

Is Our Audience There?• 45% Youth 7-17 in <$15K households have computer at

home (2003)1

• 52% of connected families go online together for shared experiences2

• Lower income youth download more study guides1

• Lower income youth more apt to visit conversational sites to express opinions1

• 80% of households in demo own game systems1

• 94% of parents present when video games bought3

• 63% teens, 89% parents have cell phones2

1 – G. Knell, National Literacy Summit, 2007; 2 – Pew Internet & American Life Project, 2008; 3 – Entertainment Software Association, 2008 Essential Facts

Is Our Audience There?

• 56% low-income Hispanics are on-line1

• 78% English-dominant; 76% Bilingual; 32% Spanish-dominant1

• 59% of Latino adults have cell phones; 49% w/text1

• Hispanic audience share growing 2X U.S.1

• Low-Income Hispanics2

– 5 of top 10 Websites are Social Media Sites – 4 of top 10 are search sites– Other is Univision– No. 1 is MySpace (1.1 million Hispanics there)

1 – Pew Hispanic Center, March 2007; 2 – Quantcast 2009

Is Our Audience There?• Low-Income w/Children1

– 4 of top 10 Websites are Social Media Sites – Other 6 of top 10 are search/ISP sites– MySpace No. 3; YouTube No. 4; Facebook No. 8

• Low-Income Minorities w/Children1

– 6 of top 10 Websites are Social Media Sites – Other 4 of top 10 are search/ISP sites– MySpace No. 1; YouTube No. 4; Facebook No. 9

1 – Quantcast 2009

Technology Digital LiteracyTechnology Digital Literacy

©Angela Maiers, 2008

Code Breaker Text User

Meaning Maker

Text Critic

21st Century Reading

Proficiency

Find itFind it

Decode ItDecode It

Analyze itAnalyze it

Organize itOrganize it

Use it Use it

Share itShare it

• Google

• Google Image

Find itFind it

Decode It

Type of siteType of site.com

.org

.net

.gov

.edu

At a GlanceAt a Glance

• Type of siteType of site– .com– .org– .net– .gov– .edu

Author & BiasAuthor & Bias

Author’s NameContact InfoAdvertisements

TimestampTimestamp

Copyright Date

At a GlanceAt a Glance

Analyze ItAnalyze It

1.1. What’s on the What’s on the Page?Page?

2.2.Who Wrote It & Who Wrote It & What do We Know What do We Know About Them?About Them?

3.3.What Are Others What Are Others Saying About It?Saying About It?

4.4.When Was it When Was it Written?Written?

Organize It

Use It?Use It?

Share It!Share It!

Knowledge is PowerKnowledge is Power