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The academic landscape is changing and this is a result of the transition from a 20th century information society to a 21st century networked society (Rheingold, 2010). Many academics are adapting to these changes by maximising and leveraging multiple digital tools to communicate, create, collaborate and connect. This seminar focuses on how academics are using these digital tools to build their profile, identity and brand within and beyond their institutions. The presenter will highlight several case studies drawn from the University of Huddersfield and other HEIs. The audience will also be encouraged to share their experiences of using these digital tools to build their academic reputation
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Digital Scholarship:
Leveraging digital tools in the 21st century
Olaojo Aiyegbayo
Digital identities & personas
“The construction of online identities or personas is now an essential activity for the academic both from the perspective of university value and individual/career value.”
Barbour & Marshall (2012)
Digital footprints
Web 1.0
Web 2.0
Personal identities
Professional identities
Presentation
Reputation
Digital Identity
Costa & Torres 2011
5 types of academic digital personas
Barbour & Marshall (2011,2012)
The formal self – static self
The public self – networked self
The comprehensive self
The teaching self
The uncontainable self
Case Studies
Digital tools Frequency
Twitter 7
Blog 4
Linkedin 4
None 4
Personal website 2
Unilearn 2
Facebook 2
University repository 2
Mailing lists 2
Google+ 1
Google Scholar 1
Google Docs 1
Academia.edu 1
Discussion Questions
What are your reflections on Googling yourself?
Do you have a strategic or scattered approach towards managing your digital profile?
What are the challenges of building a professional digital identity?
Reference Links:
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