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DISPLAYS Dull to Dazzling! Presented by Susan Wagner Smart Retailer Magazine

Displays—Dull to Dazzling!

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Learn the absolute musts of great displays and how to add dazzle to your displays. Plus, discover ways to incorporate signage, technology and other elements into a display to truly engage your customers.

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Page 1: Displays—Dull to Dazzling!

DISPLAYS Dull to Dazzling!

Presented by Susan WagnerSmart Retailer Magazine

Page 2: Displays—Dull to Dazzling!

www.smart-retailer.com/subscribe

Page 3: Displays—Dull to Dazzling!

The Goal of a Good Display

Highlight Product

Set the Store’s Theme and Tone

Catch Your Customers’ Attention

Create an Interesting Atmosphere

Make It Easy to Buy

Page 4: Displays—Dull to Dazzling!

A Good Display Needs…

A Focal Point

Page 5: Displays—Dull to Dazzling!

A Good Display Needs…

A Focal Point

Page 6: Displays—Dull to Dazzling!

A Good Display Needs…

Height

Page 7: Displays—Dull to Dazzling!

A Good Display Needs…

Height

Page 8: Displays—Dull to Dazzling!

A Good Display Needs…

Height

Page 9: Displays—Dull to Dazzling!

A Good Display Needs…

Movement

Page 10: Displays—Dull to Dazzling!

A Good Display Needs…

Movement

Page 11: Displays—Dull to Dazzling!

A Good Display Needs…

Movement

Page 12: Displays—Dull to Dazzling!

A Good Display Needs…

A Theme

Page 13: Displays—Dull to Dazzling!

A Good Display Needs…

A Theme

Page 14: Displays—Dull to Dazzling!

A Good Display Needs…

Color

Page 15: Displays—Dull to Dazzling!

A Good Display Needs…

White Space

Page 16: Displays—Dull to Dazzling!

Now

Add the Dazzle!

Page 17: Displays—Dull to Dazzling!

Add Dazzle With…

Interesting Backdrops

Page 18: Displays—Dull to Dazzling!

Add Dazzle With…

Interesting Backdrops

Page 19: Displays—Dull to Dazzling!

Add Dazzle With…

Interesting Backdrops

Page 20: Displays—Dull to Dazzling!

Add Dazzle With…

Interesting Backdrops

Page 21: Displays—Dull to Dazzling!

Add Dazzle With…

Great Props

Page 22: Displays—Dull to Dazzling!

Add Dazzle With…

Great Props

Page 23: Displays—Dull to Dazzling!

Add Dazzle With…

Great Props

Page 24: Displays—Dull to Dazzling!

Add Dazzle With…

Great Props

Lighting

Page 25: Displays—Dull to Dazzling!

Add Dazzle With…

Great Props

Lighting

Page 26: Displays—Dull to Dazzling!

Add Dazzle With…

Lighting

Page 27: Displays—Dull to Dazzling!

Add Dazzle With…

Color

Page 28: Displays—Dull to Dazzling!

Add Dazzle With…

Color

Page 29: Displays—Dull to Dazzling!

Add Dazzle With…

Color

Page 30: Displays—Dull to Dazzling!

Add Dazzle With…

Color

Page 31: Displays—Dull to Dazzling!

Add Dazzle With…

Color

Page 32: Displays—Dull to Dazzling!

Add Dazzle With…

Something Exciting

Page 33: Displays—Dull to Dazzling!

Add Dazzle With…

Something Exciting

Page 34: Displays—Dull to Dazzling!

Add Dazzle With…

Something Exciting

Page 35: Displays—Dull to Dazzling!

Add Dazzle With…

Something Exciting

Page 36: Displays—Dull to Dazzling!

Add Dazzle With…

Something Exciting

Page 37: Displays—Dull to Dazzling!

Take a Display Beyond with…

Signage

To AnnounceProducts

Page 38: Displays—Dull to Dazzling!

Take a Display Beyond with…

Signage

To IntroduceNew Products

Page 39: Displays—Dull to Dazzling!

Take a Display Beyond with…

Signage

To SpeakDirectly toYour Customers

Page 40: Displays—Dull to Dazzling!

Take a Display Beyond with…

Signage

To SpeakDirectly toYour Customers

Page 41: Displays—Dull to Dazzling!

Take a Display Beyond with…

Signage

EncourageSales

Page 42: Displays—Dull to Dazzling!

Take a Display Beyond with…

Signage

Encourage Sales

Page 43: Displays—Dull to Dazzling!

Take a Display Beyond with…

Signage

To Tell What the Product Is

Page 44: Displays—Dull to Dazzling!

Take a Display Beyond with…

Signage

To Tell What the Product Is

Page 45: Displays—Dull to Dazzling!

Take a Display Beyond with…

Signage

To Show aProduct’sPopularity

Page 46: Displays—Dull to Dazzling!

Take a Display Beyond with…

Signage

To Show aProduct’sPopularity

Page 47: Displays—Dull to Dazzling!

Take a Display Beyond with…

Signage

To ProvideGift Ideas

Page 48: Displays—Dull to Dazzling!

Take a Display Beyond with…

Signage

To EntertainYour Customers

Page 49: Displays—Dull to Dazzling!

Take a Display Beyond with…

Signage

To EntertainYour Customers

Page 50: Displays—Dull to Dazzling!

Take a Display Beyond with…

Signage

To EntertainYour Customers

Page 51: Displays—Dull to Dazzling!

Take a Display Beyond with…

QR Codes

To Give CustomersMore Info

Page 52: Displays—Dull to Dazzling!

Take a Display Beyond with…

QR Codes

To ShowHow a ProductIs Made

Page 53: Displays—Dull to Dazzling!

Take a Display Beyond with…

QR Codes

To EncouragePeopleto InteractWith You

Page 54: Displays—Dull to Dazzling!

Take a Display Beyond with…

QR Codes

To Give Selling or Decorating Tips

Page 55: Displays—Dull to Dazzling!

Take a Display Beyond with…

QR Codes

To PromoteSpecials

Page 56: Displays—Dull to Dazzling!

Take a Display Beyond with…

QR Codes

To Sell WhenYou Can’t

Page 57: Displays—Dull to Dazzling!

Take a Display Beyond with…

Video

To HelpSell byProvidingMore Info

Page 58: Displays—Dull to Dazzling!

Take a Display Beyond with…

Video

To HelpSell byDemonstrating Other Options

Page 59: Displays—Dull to Dazzling!

Take a Display Beyond with…

Video

To Sell Custom Merchandise

Page 60: Displays—Dull to Dazzling!

Take a Display Beyond with…

Special Displays

To HighlightCertain PricePoints

Page 61: Displays—Dull to Dazzling!

Take a Display Beyond with…

Special Displays

To HighlightGifts to Go

Page 62: Displays—Dull to Dazzling!

Take a Display Beyond with…

Special Displays

To Showcase Local Products

Page 63: Displays—Dull to Dazzling!

Take a Display Beyond with…

Special Displays

To Give a Senseof Quality

Page 64: Displays—Dull to Dazzling!

Take a Display Beyond with…

Special Displays

To Promote Gift Certificatesor OtherStore Amenities

Page 65: Displays—Dull to Dazzling!

Take a Display Beyond with…

Special Displays

To Promote Gift Certificatesor OtherStore Amenities

Page 66: Displays—Dull to Dazzling!

Take a Display Beyond with…

Special Displays

To HighlightGifts for CertainCustomerCategories

Page 67: Displays—Dull to Dazzling!

Take a Display Beyond with…

Special Displays

To PromoteContests(and buildyour database)

Page 68: Displays—Dull to Dazzling!

Take a Display Beyond with…

Demonstrations

To EncourageInteraction withYour Employees

Page 69: Displays—Dull to Dazzling!

Take a Display Beyond with…

Demonstrations

To EncourageInteraction withYour Employees

Page 70: Displays—Dull to Dazzling!

Displays are the Powerhorse of Your Business

Help Them Do Their Job!

Page 71: Displays—Dull to Dazzling!

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