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Colleges and universities need to consider how best to distribute marketing dollars across print and web platforms. This presentation covers using print and web together to replace or reduce print costs, repurposing web content for print, and using in-house resources. Also covered: examples of emotional, compelling print that best demonstrate how to use this medium in the age of the web. Presented by Doug Gapinski, mStoner, at Eduweb 2009.
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mStoner
D.I.Y. Smart: Using the web and print to streamline and save
mStoner
Hello, eduweb!
mStoner
Steal this idea...
mStoner
Be proactive about budgeting...
mStoner
Save when you canso you can spend when you want.
mStoner
Choosing a main channel.
mStoner
Why web?
mStoner
Fewer ongoing costs
Updatable content
Search engines
mStoner
Easy sharable
Green-friendly
Metrics / analytics
mStoner
Why print?
mStoner
Better for bandwidth
Guaranteed visibility
Sequential control
mStoner
No browser issues
Better photo fidelity
Tactile appeal
mStoner
Why both?
mStoner
Reduced print costs
Appeal of both
Web metrics > print
2x the engagement
mStoner
Webify: streamline and save.
mStoner
Divide & conquer.
mStoner
Remix the songsyou’ve already written.
mStoner
Content is (still) king...
mStoner
Context is the new black.
mStoner
Make full use of free resources.
mStoner
Use more affordable resources.
mStoner
Wordpress
Expression Engine
Movable Type
Textpattern
mStoner
Print smarter: streamline and save
mStoner
Keep it tactile.
mStoner
Make content parallel track.
mStoner
Downgrade yourcategory.
N’est pas un velocipede.
mStoner
Lower the page count in favor of web drivers.
mStoner
Be selective.
mStoner
Collaborate.
mStoner
Steal these ideas.clients.mstoner.com/eduweb
mStoner photo credit: psd on flickr
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